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Exhibition introduction
The global self-owned brand product · Asia Exhibition is held every December at the Shanghai New International Expo Center. Starting in 2010, this exhibition is the largest exhibition of its kind in Asia. The exhibition area is 30,000 square meters and there are more than 1,400 booths. It is estimated that there are 750 exhibitors and 20,000 visitors. It is divided into food area, non-food area and fresh area. All factories and production companies set up stalls, all exhibits can directly enter supermarkets, stores, department stores, chain stores, brand stores, convenience stores, community stores, discount stores and so on. During the exhibition period, all the audiences were strictly selected, and they were interested in purchasing and negotiating and developing their own branded industries.
Live event
Opening Ceremony W3 Hall on the morning of December 6
On the afternoon of December 6th, "China's own brand 2.0 era" Summit Forum W3
(Invite Wal-Mart, Sam's Club and Yonghui and other companies' own brand leaders to give a lecture)
On the afternoon of December 6th, “New Trends in Private Label Packaging†W1 Pavilion
Noon Lunch Training Session W1 Hall, December 7
Pick-up meeting in the afternoon of December 7th, buyer supplier zero distance exchange W1
From December 7th to 8th, the "Fresh Learning Society" course will be taught by a third-eye retail professional lecturer, focusing on the Fresh Retail Retail W3 Hall.
Featured exhibitors
Retailers settled in: The conference invited Sam's Club, Wal-Mart, Metro, and Yonghui as retailers to build booths, giving more exhibitors and visitors face-to-face contact with leading companies in the industry. Further understand the relationship between supply and demand of both parties and solve the bottlenecks and pain points encountered on the road of private brands.
Exhibition advantage
Increase: Accumulated for 8 years, the scale is expanding year by year, and the rapid growth of 2 digits continues
Fine: 50+ countries of professional buyers, the number is increasing year by year, providing free direct acquisition docking opportunities
Yan: Strictly select the audience, match the precise buyers for the exhibitors, filter the invalid audience, and improve the on-site turnover rate
Guang: High-profile retail own brand selection activities, gathering retail markets in different regions of the country
All: online + offline, multi-channel + multi-field, media coverage of retail own brand industry
Specialized: Cooperate with experts in the industry, the industry's biggest names come to the scene to teach practical experience
The exhibition was co-sponsored by the Shanghai Brand Authorized Business Enterprise Association's own brand professional committee (hereinafter referred to as: PLSC) and the American Private Label Manufacturers Association (PLMA). The exhibition area is nearly 30,000 square meters, and there are nearly 650 exhibitors, an increase of 33% year-on-year. In addition to traditional personal care, department stores and general foods, this year's show expanded the range of fresh ingredients. As one of the three private label product series sponsored or co-sponsored by the American Private Label Manufacturers Association (PLMA) in Amsterdam, the United States, Chicago, and Shanghai, China, under the background of the reform of China's retail industry, Brand Shanghai Exhibition is increasingly showing its important role in China's business transformation.
From December 6th to 8th, the only “Global Exhibition of Global Own Brand Products†(hereinafter referred to as “Own Brand Shanghai Exhibitionâ€) will be held in Shanghai New International Expo Center as scheduled. Opening.
Summit Forum Theme: China's own brand 2.0 era
According to the Shanghai Brand-Authorized Business Enterprise Association's own brand professional committee (PLSC) 2014 “Improving China's retail-owned brand competitiveness research---China's own brand market research report†data shows that although China has already before 2003 Some retail companies have begun to intervene in their own brands. However, in the next 10 years, most domestic companies’ own brands have problems such as unclear strategic planning, single category, simple imitation, low quality and low price, and unclear brand positioning. .
In recent years, with the rise of new retail concepts such as “new retail†and “smart retailâ€, the investment of commercial capital and the continuous updating of the business philosophy of retail managers, whether it is private brand strategy or practice, in China Great progress, clearer strategy and long-term planning, higher quality and cost-effectiveness, matching of business strategy, category strategy and private brand strategy, redefinition of zero-supply relationship, etc., whether national Large retailers, or local leading enterprises, have given high priority to their own brands, both online and offline. The proportion of self-owned products in sales has increased year by year, and the brand awareness of business operators has increased. The stronger the return, the return to the commercial essence has become the "mantra" of retail enterprises, various conferences, articles, reports, and related institutions and organizations related to their own brands are also presented as "springing up."
According to the development experience of foreign countries, the proportion of sales of self-owned brands from 10% to 40% is a golden period for the development of private brands. At this stage, retail companies will have considerable development, both strategically and practically, most directly reflected in the increase in sales. If the past decade is the 1.0 era of China's own brand development, then we have reason to believe that China's own brand has ushered in an unprecedented period of development, China's own brand development 2.0 era is in sight.
PLSC has long been committed to the development of its own brands in China. It has been deeply cultivating in its own brand for many years and is well versed in the development trend of its own brands in China. On December 6th, the morning of the opening of “Self-brand Shanghai Exhibition†will hold a summit forum with the theme of “2.0 era of China's own brand developmentâ€. The forum will invite Chinese and foreign retail companies and representatives of relevant consulting agencies to give keynote speeches, including Daman International, Sam's Club, Yonghui Supermarket, Box Ma Fresh, Guangzhou Zhongshang Group and representatives of overseas retailers. The round-table discussion will continue around the theme of "China's own brand 2.0 era".
"China's own brand selection" has become a hot spot in the industry
This year's "China's own brand selection" began in early August, a total of 48 companies to participate in the evaluation, an increase of 50% over last year. The participating enterprises include supermarkets, department stores, convenience stores, specialty stores, manufacturers, etc., which are distributed in 18 provinces and cities, and participate in stores covering the whole country. There are more than 100 products in the market, including food and beverage, fresh food, daily necessities, health and beauty, pregnancy and baby.
This year's selection and setting: "Strategic Planning Award", "Catalogue Development Award", "Product Innovation Award", "Packaging Design Award", "Green Product Award", "Shopper Marketing Award", "Word of Own Brand Retailer Award" Seven awards. Among them, “Product Innovation Awardâ€, “Packaging Design Awardâ€, “Green Product Award†and “Word of Own Brand Retailer Award†also collected online consumers to participate in the selection. The total number of votes for the one-month voting period was 3,509,104, the number of votes was 448,819; the amount of sharing: 19,610. The final result of the selection will be announced on the evening of December 6th at the award ceremony of "2018 Global Private Label Products Asia Exhibition - China Private Brand Selection" held at Shangri-La Hotel, Pudong New Area. The awards dinner will be attended by a total of 500 retailer and supplier representatives, representatives of business associations and media representatives. At that time, the chief judge Kairui Consulting will issue a review report.
In this “Self-brand Shanghai Exhibitionâ€, all the brand-name products of participating companies will be displayed simultaneously to promote mutual learning and discussion between retailers and suppliers, and to show consumers the latest in the retail industry. The hottest product.
Continue to play the leading role of the industry platform
1. PLSC first jointed a professional consulting company to release “China's own brand consumer research reportâ€
For the first time, PLSC joined forces with professional organizations to conduct research on Chinese private label consumers and released the “China Private Label Consumer Research Reportâ€, which filled the gap in domestic consumer research reports on its own brand market. The consumer research report was planned by PLSC and a professional consulting company. It was executed by a professional research company and collected 1000 samples. The collection points were evenly distributed in the 1st to 5th cities, including different ages and income classes. Through the design of questionnaires about consumers' shopping habits and attitudes towards their own brands, professional analysis is carried out in multiple dimensions and multiple perspectives. In the future, PLSC will continue to update and publish relevant reports during the annual exhibition.
2. Publication of "China's own brand collection"
At the beginning of the year, PLSC planned a self-owned brand essay activity. The essay activity invited a group of professionals in the retail and supplier enterprises of the first line of their own brand development, as well as some professional institutions to understand and think about the development of private brands from different perspectives of their own brand theory and practice. Views and lessons learned, and invited some of the better retail companies in their own brands to introduce their successful experiences. The first "China's own brand collection" will be published as an "International Market" magazine supplement during the exhibition.
3. Reprint "Win in own brand"
Since the listing of "Win in the Private Label", it has won unanimous praise from the industry and has become a reference book for many retail practitioners. In order to meet the needs of the majority of readers, PLSC worked with the author to reprint the book. The author of this book brings together many years of experience in private label practice and is a must-have textbook and reference manual for private label developers.
Recommended in key areas of the exhibition
1. “Selecting a Home†to lead fashion
Aiming at the consumption trends of individuality, face value and quality, the aim is to enable more high-quality enterprises to focus on display household products, and provide close-range dialogue space for “three parties†of “purchasers, suppliers and integrators†to make a batch of fashion. Innovative, design-oriented product aggregation. In the non-foodhouse, the organizing committee deliberately designed the “Selected Homes†exhibition area, which integrates the outstanding product display, retailers, integrators and suppliers of the company. On behalf of the exhibitors: Guangzhou Zhongshang Investment Holding Group, which provides its own brand solutions for many excellent retail enterprises such as Watsons, Sephora, Mingchuang Premium, Wal-Mart, etc., is dedicated to the global small household appliances market, and the exporter of China's small household appliances industry. Suppliers of Guangdong Xinbao Electric Co., Ltd., a brand operator in the field of professional baby care, which provides integrated services such as market research, product research and development, and terminal sales, and a selection of companies organized by Ogura Trading Co., Ltd. Japanese excellent product display for department stores, cosmetics and food companies.
2. Initially set up “Fresh Food Areaâ€
This year, according to market demand, the exhibition category will be expanded to the popular fresh food ingredients in the recent retail circle, further enriching the product category of “Own Brand Shanghai Exhibitionâ€. The new fresh food plate attracted more than 30 exhibitors for the first time, including: subtropical fruits and vegetables, selenium-enriched products, Wenchang chicken, wild prawns, etc. organized by Hainan Supply and Marketing Co., Ltd.; local specialty of Wuyi Mountain in Fujian, Xinjiang Kekda Lahai animal husbandry, mutton of Hebei Mengyang, prefabricated food of Wangnian Group under the Qingdao Vision Group, and Thai fruit organized by Xiamen Guihe. This section will continue to expand next year.
3. The food exhibition area continues to grow
The food exhibition area continues the growth trend of last year, and this year's growth has exceeded 50%. In the first half of this year, the booth of the integrated food hall was sold for sale. From traditional snacks, grain and oil non-staple foods, candy chocolates, wine drinks and other four categories to prefabricated foods, condiments, conditioning foods and other categories extended; exhibitors are also mainly from the southeast coast, gradually spread to inland, Yungui The number of enterprises in Sichuan, Northwest and Northeast has increased significantly.
4. Large-scale retail enterprises actively set up exhibitions
During this year's conference, Wal-Mart, Yonghui Supermarket and Metro three large-scale retail enterprises set up on-site exhibitions to showcase their latest and most exclusive private-brand products, and to conduct on-site traders with 3 days of uninterrupted business.
Themed events are brilliant
1. Retailer lunch training session
The “Retailer Lunch Training Conference†has always been a reserved activity of previous “Shanghai Private Brand Exhibitionâ€. The “Retailer Lunch Training Conference†invited representatives of well-known overseas consulting organizations to explain in detail the “Top 10 Golden Rules for Zero Cooperation†and share how to win in the fast-changing retail market.
2, the demand for docking will be bursting
A major feature of this year's show is the high-frequency matchmaking meeting. Once the event was launched, the buyers signed up and there are already global chain companies Metro, Wal-Mart, Bufeng Lotus, the whole family, regional leading enterprises in Hunan, BBK, Shandong Jiajiayue, Shanxi Meitehao, Fujian Guanmao, Huangshang Group, Fully convenient, as well as e-commerce company NetEase koala, procurement alliance Qilu business alliance and other more than 10 companies and institutions submitted procurement needs. According to preliminary statistics, the intentional purchase amount exceeds 300 million yuan. Purchased goods include rice noodles, casual snacks, household paper and other categories. Nearly 200 suppliers have been actively enrolled. Preparations such as screening and matching before the event are also in full swing.
3, own brand packaging forum
Packaging design has always been a bright spot in the development of its own brand, and it is also a difficult point. Because of this, it is increasingly valued by retail companies. At this exhibition, PLSC invited experienced advertising companies in the industry, experts at home and abroad to share domestic and international trends in packaging design and related cases during the exhibition.
4, the annual freshman class
In the face of fiery fresh market, in the same period of the exhibition, PLSC cooperated with “the third eye to see retail†to hold the “Repeat 2018 Fresh Hundred People†class, inviting industry experts to come to the puzzle to help enterprises sort out the key issues in the fresh business process. .
Exhibition highlights
Save time: no longer go to the right supplier / buyer
Peace of mind: no longer run off the leg in a venue of 100,000 square meters
Labor-saving: no longer bothering to explain that their own brands are family
In addition: for companies that do not apply for booths, they also provide exhibition services. Now the pre-registration system is online (http://reg.plfasia.com/plfasiaPC_ZH), click on the top 500 to send the book "Win in own brand" This, more pre-registration channel exhibition is more convenient to enter the venue~
Organizer: Shanghai Brand Authorized Management Enterprise Association Private Label Professional Committee (PLSC), Private Label Manufacturers Association (PLMA)
Organizer: Cross Mining (Shanghai) Advertising Co., Ltd.
Exhibition consultation telephone
Address: Room 3104, Building 3, 3539 Dongfang Road, Pudong New Area, Shanghai (Oriental Shangbo Creative Industrial Park)
Website:
From December 6th to 8th, let us meet at the W1-W3 Hall of Shanghai New International Expo Center.
Waiting for your arrival.
2018 Global Own Brand Products Asia Exhibition Organizing Committee
November 21, 2017
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