Anta domestic sports brand stores have opened 6000

June 23, 2009, the Chinese Olympic Committee and Anta Sporting Goods Co., Ltd. jointly announced in Beijing that the two sides reached a cooperation agreement and Anta became a partner of the Chinese Olympic Committee from 2009 to 2012. According to reports, the rights and interests of this cooperation covered a wide, long duration, the high amount of sponsorship, have set a new record of domestic sports brand marketing. Compared with the previous award dress for only a single Olympic Games, the Olympic Committee of China for the first time from 2009 to 2012, the Olympic cycle packaging, that is, the next 4 years, in addition to the 2012 London Olympics, the Chinese Olympic Committee delegation to participate The 2009 East Asian Games, the 2010 Guangzhou Asian Games and the 2010 Vancouver Winter Olympics, the 2011 Asian Winter Games and other 10 major international comprehensive sports events, athletes will also wear the same brand of award-winning clothing. Because of this huge 4-year plan, almost all well-known domestic and foreign brands are involved in the bidding, the final successful Anta won the bid. Wang Jun, deputy director of the State Sports General Administration and vice chairman of the Chinese Olympic Committee, said that after rigorous investigation and comprehensive assessment, the Chinese Olympic Committee eventually chose Anta as its partner. This shows that Anta's brand philosophy is highly compatible with the spirit of sport. For a long time on the Chinese sports undertakings and support. In addition to sponsoring contest winners, Anta will also receive market development resources centered on the Chinese Olympic Committee and the Chinese sports delegation. Ding Shizhong, chairman and chief executive officer of Anta, said that Anta will provide consumers with professional sports products and services to promote the popularization and development of the nationwide fitness program. It is understood that, as one of the leading brands in the domestic sports market, Anta has maintained its sustained rapid growth over the years. Last year, in the face of the impact of the global financial crisis, its turnover increased by 54.8% from the same period of last year to reach 4.63 billion yuan. In May this year, it opened the 6th largest domestic specialty store. Access to the core business resources of the Chinese Olympic Committee to support and promote the brand to international, is an important step in its next step.