Chongfu fur world to start the "luxury wardrobe"

Recently, as an important part of "Wardrobe Tongxiang", the "Luxury Wardrobe" project was launched in Chongfu Fur World, Tongxiang City, Zhejiang Province. In the first quarter of this year, Tongxiang City received 684.54 million tourists for shopping trips, realizing an operating income of 185 million yuan for "shopping tours." On the basis of quadrupling the previous three years last year, it increased by 36.03%. It is understood that Tongxiang Puyuan "Purses," the nation's largest sweater distribution center ", Chongfu" global fur trade base ", Chau Quan" Chinese silk clothing production base "and other comprehensive industrial clusters as the basis, have established Puyuan Mao Shirt brand center, Chongfu Fur World, Tongxiang World Trade Center, Tongxiang International Silk City and other large professional markets, in recent years, these professional markets are gradually transforming to large-scale professional shopping malls. In this context, "wardrobe Tongxiang, shopping paradise" has become a recommended Tongxiang tourism brand. Lu Yuedong, Party Secretary of Tongxiang, said that it is necessary to grasp the construction of a professional market like Tongxiang in the same way as the industrial economy and to upgrade the links between manufacture and sales to upgrading from a manufacturing base to a consumer base. "So to speak, 'from head to toe', 'day and night', 'from childhood to age', 'year-round' wearing Tongxiang are in production." Tongxiang Municipal Committee, mayor Sheng Yongjun is "wardrobe Tongxiang" Made a more detailed explanation. At present, Tongxiang is trying its best to transform its marketing strategy with a view to further shaping the brand's tourism image of "Wardrobe Tongxiang and Shopping Paradise". With the major characteristics of the industrial base as the basis, with the "sweaters, fur, leather, shoes, silk products," and other Tongxiang characteristics of tourism products as the core, Tongxiang has demonstrated the origin of direct sales "high quality and low price" unique advantages.