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When the financial tsunami engulfed the global market, excessive packaging and printing products were as inseparable as horses and cars. Packaging and printing companies that provide services for goods provided explanations for various reasons. The theory of packaging and printing companies is that money is like colorful paper, plastic, metal and other packaging wrapped around goods. Once the wallet is deflated, people can clearly see the essence of the goods. While the average consumer says that today's consumer society is hard to fill, simple packaging can help people find themselves, because the consumer is a commodity rather than a luxury luxury package. The theory of economic experts is that economic concerns lead to psychological pressure on consumers, which in turn leads to a desire for over-packaging. This will change the repositioning of over-contracted over-packaged printed products in recent years.
When over-packaging carries goods into the market, more consumers choose to abandon shopping or choose inexpensive products. It is still not known. What is clear, however, is that everyone involved - whether it is a wealthy and wealthy person or a vulnerable group of laid-off and re-employed people, whether it is a commodity production company, a packaging printing manufacturer or an economic expert, has to find new consumption. Positioning.
The thin nephew in the crisis or turnaround
In the financial turmoil, what appears to be a loss is the rich, but it is the ordinary vulnerable who are really hurt. Because most people think that in the case of bankruptcy and bankruptcy caused by economic recession, the property owners lose only the wealth of making money. Although the companies that have failed are worthless, they are only poor in book terms, but they eat, drink, play, and The third generation is more than a few. Those laid-off migrant workers will lose their money. According to the author in Guangdong Province, Shenzhen, Dongguan, Zhejiang Province, Hangzhou, Henan Province, Zhengzhou, Nanyang, Zhumadian, Jiaozuo, Beijing and Xiangfan, Shiyan, Hubei Province, learned that the trend of the market is unlikely to have much to do with China's commodity consumption, but the goods With packaging printing grades - excessive packaging will produce a big but not fundamental change. This is because the economic aggregate of China, especially the fact that the state has injected 4 trillion yuan to stimulate domestic demand, seems to be able to stop the market from weakening - the economic downturn.
Product packaging design plagued by export to domestic sales
Although China's export enterprises can hardly change the style of commodity and product packaging design, the traditional large domestic market has sufficient reasons to change the over-commodity packaging practices in recent years. This is because there is a fundamental difference between the Chinese consumer groups that are family-based and the high-consumption society that is developed in the Western countries. At least at this stage, it is still not possible to discuss consumption with Western developed countries. For example, the owner of Mengzuo City, Jiaozuo City, said that if people spit out (this uncivilized method) instead of vomiting when using paper towels, imagine: how much tissue paper will be consumed each day? How much is a paper mill? How much is garbage? How much will increase the number of jobs to deal with garbage and recycle rubbish... This kind of consumer industry chain has invisibly led to the rise of a large number of economic industries.
Marx's famous theory of political economy is production - consumption - accumulation; expansion of reproduction - expansion of consumption - expansion and reaccumulation. Different from the existing international free economy, the former is suitable for production, consumption and accumulation. It advocates durable, inexpensive, recycled, and recycled. The latter often haunts the minds of politicians in the West, advocating that the consumer society can only develop resources, and bold consumption can create economic miracles. We should adhere to a large number of goods in the design of packaging and printing of goods, tailoring the main line of a large population and carrying out Chinese-style packaging design. Its premise is: The impact on the environment is small, the utilization rate is high. Use alternative technologies for the development of their own strength. For example, in the gravure packaging printing, it is common to use volatile and dry solvent inks to print decorative commodity packaging. In general, when inks are manufactured and the printing dilution-adjusting ink viscosity is dry, the use of solvents having a low boiling point and a fast vaporization and volatilization rate is emphasized, and often a large amount of solvent is distributed in the workshop, which not only wastes the cost of the solvent but also pollutes the environment. Affected the operator's physical health.
Formulation design of ink manufacturing should refer to the current regulations and eliminate the pigment dyes of inks or ink systems with low tinting power. The purpose is to use packaging printing consumables with low environmental impact and high utilization rate as the main attack direction for a long period of time.
High added value may not always be good product packaging; affordable and durable, inexpensive and not necessarily all poor product packaging.
The financial tsunami sounded the alarm for a free market economy because the profligate and unrestrained market liberal economic model of the rich countries not only consumed the limited resources of the earth, but also led to the sharp depreciation of different currencies in different parts of the world, which fell to the lowest point in history. . In particular, developing countries are the biggest victims. From this crisis, we can clearly see that in recent years our country's packaging and printing is not designed to pack at 10% of the packaging cost, and some even exceed the value of the goods, preferring to meet the “rich†pursuit of luxury consumer demand, lack of consideration In the interest of the majority, the so-called equivalent fair and irrational resources for commodity consumption appear to be plundered.
The financial tsunami is also good, the storm is worth mentioning, whether it is economically harsh winter, shrinking whether worthwhile, reducing whether worth mentioning, following the trend of increasing the price, or randomly arbitrarily arguing ... ... people in the market, but the soul. Because the increase in bank borrowings has also brought about subordinate risks to bondholders, this change will cause the economy to lose the main driving force for growth and allow people to fully feel the fragility of the domestic economy. Only then will we have time to recognise over-packaging. .
徘徊 Enterprises at the edge of goods and packaging
What makes us aware of the advantages and disadvantages of overpacking? The selection of high-quality and low-cost commodity consumption is the recycling of packaging and waste recycling. For example, some packaging and printing companies have been willing to use recyclable ink products in recent months, because each kilogram of ink can be reduced by almost a dollar.
Compared with the recession of the past, the difference in the economic recession caused by the financial tsunami is that this recession focuses on real estate, followed by yogurt, bread, cakes, juices, biscuits, facial masks, shampoos, soaps, and facial cleansers. , some cosmetics ... because these products are often packaged in luxury positioning, individual packaging is even much higher than the product itself.
In the next few years, product packaging, packaging and packaging design, the company's executives will apply the transformation potential to conduct in-depth research, detailed and meticulous planning, plus careful and humanized packaging design, combining modern concepts with traditional packaging technologies, apply to any commodity conditions The unified packaging and printing technology will be of practical value for enterprises, and will allow the highest resource utilization with the least resource consumption, avoiding the illusion of repeated over-packaged goods design, and helping companies to make faster, more accurate and inclusive More informative decision-making business intelligence technologies will certainly promote enterprises to focus on abandoning over-packaging, inducing consumption into inexpensive and sustainable renewable resources as the largest social and economic value of packaging and printing. In short, inexpensive packaging does not mean that it is not a high-tech product. In some cases, the packaging of cheaper and better-quality goods may be higher than the content of luxurious and over-packaging technologies.
After that, the packaging grade of a commodity is not entirely value. It should consider the value of the commodity (or the extent of the impact) to increase its added value, rather than the high energy consumption or high material consumption pursued by the economical overheating with low efficiency. The high (or difficult) ones sometimes pay attention to the utilization of resources (more brains), but they often cost too much when they consume energy, but they do not mean that they have a lot of appreciation value during the consumption process. No more practical value. In the face of consumers, if we want to leave more capital and wealth for our children and grandchildren, there is no reason to pursue excessive product packaging.
From a historical perspective, China’s reform and opening up has been “crossing rivers with feelings of stones†to “no one wants to go back†in the past 30 years of reform and opening-up, and it is not “alternatively†to commodity packaging. Facts have proved that buying a handbag for four to five digits seems out of scale and outdated. The individual who was once known as the "fashionista" is repositioning itself from "fashionista" to "declined" (or depression). Daren), people over the years have been arguing over excessive product packaging design will be accompanied by a market economy; no matter how big the risk and crisis and the chances of turning, the rich and the poor, the superstructure and the lower people, no one Stop here and sink. Most of the packaging and printing companies have shown that they "continue to explore" because the individual value of each member of our society is part of the overall value of society.
The plain packaging culture originates from the limited resources of mankind
To distinguish the unspoken rules of goods packaging, Lenin’s great quote must be kept in mind: “The glittering things are not necessarily all gold.â€
Packaging is the cultural expression of goods, but culture is not the continuation of packaging, and it is not the final means for goods to be shoddy. Reasonable art decoration can better reflect the concept of people-oriented products, so that the low price of environmental protection, elegant and elegant art enjoyment as a product packaging and decoration of the decorative spindle; the excessive packaging of super-consumables as a crime of plundering human resources. A packaging and printing product does not have to be designed in several layers to demonstrate the noble and elegant artistic charm of the product. The author believes that: (academic) packaging value should be based on practical - recycling and recycling. Secondly, the actual value of packaging is measured by reference to its modeling difficulty (exquisite workmanship art style and clever cultural concept).
Any senseless refurbishment - the desire for novelty, rebellion, or jump - is nothing more than to stimulate consumer desire, but sooner or later it will disappear in the long history of mankind. Because the number of layers of packaging grades is not only difficult to conceal the poor design, but also increases the economic cost of consumption, more importantly, it dilutes the culture and art of human pursuit of progress, cost and value, spirit and meaning.
In the face of economic competition in the market, the establishment of over-packaged accountability agencies always bears in mind whether or not they are also creating misfortunes. In view of the profligacy of squandering consumption caused by the free market economy exposed during the financial turmoil, we should regard it as a turning point when we are not afraid of this century-long crisis. When wind and waves break, there will be Yunfan and Jihai.
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