Eight trends in the development of China's leather industry

After 2008, the development of leather tends to be more and more popular in the following areas: The rapid development of eco-leather The development of eco-leather The concept of eco-leather includes the following four aspects: First, eco-leather in the manufacturing process does not bring pollution to the environment; second, to add it into the process of leather products Third, the use of the human body harmless, no pollution to the environment; Fourth, can be biodegradable, and degradation products will not produce new pollution to the environment. In the production process, the leather industry will pay more attention to the application of clean production technology, which requires the development of green chemicals and non-polluting processes, and pay attention to the process of recycling and recycling. The introduction of high-tech continue to move closer to the high-tech ultrasound technology, electronics, microwave and high-voltage technology are applied to the field of leather, nanotechnology will be applied to leather technology, leather design and manufacture of great influence. For example, sonic technology can make leather more uniform, and can make the enzyme has transferability, but also can reduce the leather waste. Ultrasound technology more easily penetrate the leather, Sichuan University also conducted research in this area, and achieved initial success, the application of nanotechnology in leather will gradually expand, in this regard, Sichuan University and Shaanxi University have been discussed , And achieved initial results, such as the development of nano-tanning agent. Special leather continues to use special leather continuous application At present, the market has been the special effects of leather wrinkles (cracked) leather, wrestling leather, rub color effect leather, matting leather, pearl leather, fluorescent effect of leather, pearl rub color effect Leather, distressed effect of leather, crystal leather (imitation of light), matte effect of leather, lizard leather, leather chameleon, suede and so on. Textile technology and other industries such as catching flowers, Zhahua, batik, tie-dye, hollow, electronic carved into the leather industry, the production of special effects of leather has also become a trend. Sports and leisure into the main style of sports into the main theme of the popular shoes Although there is no fixed program, but the current fashion trends, sports and leisure is the main style, refused to bond the attitude of life so that more people are willing to easily walk in every place. This year is the year of the Olympic Games and the movement will surely become the main theme of this year. Under the influence of this environment, sports and leisure shoes will further lead the trend. It is worth mentioning that the current emergence of a combination of shoes and casual shoes two production processes, in the comfort, aesthetics, leather color and so integrated a variety of strengths in the new concept of shoes - sports shoes. Sport shoes advocate fashion avant-garde, sports and leisure style, as the product of market segmentation and product innovation, experts predict that it will be the next stage of the fashion trend. Seasonal flu tends to blur the sense of season tends to be fuzzy Through the performance of the market found that today's seasonal sense of shoes more and more without boundaries. Although the market will be based on different seasons corresponding to the introduction of different shoes, in color, fabric collocation, lining with the use of shoes are also different, but in style is often not much different. Because of climate change and other reasons, consumers usually pay attention to style ignoring the season when buying shoes. For example, women wear high heels and boots, autumn and winter shoes are still popular in the spring and summer, especially in the southern region. In some places, counter-season sales of shoes are also favored by consumers. Footwear consumption shows upgrading trend Increasingly obvious As China's rapid economic and cultural development, as well as the leather industry, such as the building of brand culture matures, consumer spending on shoes also showed an upward trend. Now consumers pay more attention to the cultural nature of the products they consume. When they buy shoes, they pay more attention to the brand and the cultural connotation of the brand. To some extent, the upgrade of consumption is a never-ending trend. With the continuous development of corporate brand culture, its influence on consumption gradually increases, which in turn promotes the improvement of consumers' consumption awareness. Changes in consumer demand for children's shoes Children's shoes market is very potential for growth in the shoe industry one of the markets, but also a relatively special footwear industry. However, the proportion of children's footwear industry in the footwear industry is very small, the phenomenon of brand loss is more serious, build a strong brand has become the top priority for China's children's footwear industry. The consumption of various types of children's shoes by urban residents has been on an upward trend in recent years. With the further improvement of household income, the consumer demand in China's children's footwear market has shifted from the practical model of satisfying basic life to the fashion model of pursuit of beauty. In some economically developed cities, the consumer demand for children's clothing has become more and more trendy and branding . Similar to other traditional processed products, China's shoe-making industry is still at the end of the industrial chain. Our country still lacks control over the intermediate links in the international market for the distribution of footwear. The establishment of the retail network is still in the initial stage. The low added value of export products and the low output value per unit of energy consumption all force China's shoe-making industry to adjust its structure and change its original mode of trade growth so as to win the competition.