Epson Releases Three New Multifunction Inkjet Printers

On February 28th, Epson held a new conference in Beijing entitled “High Quality n Power”. As the opening game in 2006, the protagonist of the conference was Epson's three new all-in-one inkjet multi-function printers CX3700, CX4700, and RX530, covering all levels of users, including commercial and home use, and demonstrating Epson with outstanding performance. The leading edge of the digital imaging industry and its determination to implement an "overall one" strategy.

The market for MFPs in China has developed rapidly. User needs are becoming increasingly rational. They no longer only care about the cost of the whole machine. The concept of "operating high-quality products at low cost" has gradually become the new standard for consumers to purchase one machine. Faced with a huge market demand, Epson has devoted itself to the development of new technologies. The three new products launched this time integrate printing, scanning, and copying capabilities, and it inherits Epson's tradition of “high quality and low cost”. In particular, Epson's exclusive Durabrite Ultra ink is designed to provide superior waterproofing and bright graphics even on plain paper. The design of the all-in-one integrated body cartridge and the ultra-low consumables price will bring the “economic office” concept to the extreme. In addition, many new highlights such as photo album preservation within 200 years, PhotoEnhance, and massive black ink will provide users with a better MFP experience, and will increase the implementation of the "ultra-one" strategy. New trump card.

These three models are representative models of “high quality and low cost”. They combine quality, economy, function, service and many other factors to meet the needs of office, entertainment, digital, and lifestyle. . Just as the theme of the conference is "high-quality n-th power," they will surpass the past with their outstanding performance, enabling all industries and all types of users to share the brilliance of Epson products.

Among the three new products, the CX3700 and CX4700 use Epson's new patented ink, Durabrite Ultra, which is capable of producing bright effects on a variety of papers, not only on photo paper but also on Plain paper can also be waterproof and fade-resistant. This technology is far ahead in the industry and has made a breakthrough in inkjet products. As the successor to the CX3500, the CX3700 is a highly responsive market. The CX3700 is targeted at small and medium-sized businesses and home users. It can not only produce extremely sharp and sharp graphics on plain paper, but also uses a split-type cartridge design to run out of the same colors and colors. The price of consumables and the massive black ink cartridges will apply the concept of "economic office" to the extreme, allowing users to buy with confidence and to "hit" with all their heart's content. Scanning and copying functions also fully meet the requirements of entry-level users.
CX4700 is mainly for high-end users, ultra-high print resolution of 5760*1440 dpi, not only can output high-quality graphics on plain paper, but also can output high-quality photos on photo paper, the effect is comparable to independent printers. Its copying and scanning capabilities also meet the standards of mainstream products. The use of separate cartridges not only has a large capacity, but also has a low price, and supports independent card printing, making it ideal for fashion, service, IT industry and SOHO.

RX530 is the "trump card" among the three new products and is aimed at mid-to-high-end professional users, especially SOHO or small businesses and photography enthusiasts who are engaged in design work. The constant color glossy photo inks used in the RX530 are matched with the latest automatic image optimization technology. 2 picoliters of ink drops to provide users with beautiful and delicate print results. It also features a film scanner and comes with a 1.5-inch LCD screen that allows users to easily print perfect photos without using computer software. It can be said that having an RX530 is equivalent to having a digital image processing system consisting of a photo printer, a color copier, and a 2400 dpi film scanner. The design of its separate cartridges and built-in printheads allows for more reasonable control of printing costs.

These three new products can be said to have their own unique skills, and they can provide various kinds of perfect digital image solutions for users in different industries and at different levels, reflecting the enterprise spirit that Epson will always focus on customer needs.

Looking at the current all-in-one market, the past year has been incredibly endless. It has won many users with its ease of use, higher cost performance, and rich functionality. It has also been widely used in the industry, especially in the service industry. Computers/communications, clothing, and industrial markets all showed great enthusiasm. The development prospects are generally optimistic. From the perspective of market trends, the inkjet MFP still occupies a major share, and the improvement of inkjet printing technology has promoted the development of MFPs. Epson is applying this technical advantage to MFPs. R&D has given the unique highlights of the three new products in image processing, and these highlights have made the “live color” concept even more exciting. From the perspective of the overall price range, products under 3,000 yuan are still mainstream, and analysis of user needs is still focused on basic text printing, copying, and scanning, so performance and cost will determine the core competitiveness of the product. Epson captured this key and became the dominant factor in its market success. According to IDC, the shipments of Epson all-in-one machines continued to grow at over 100% in 2005, surpassing that of the entire MFP. Market growth rate. The new product launched this time, as always, advocates the new standard of “one perfect combination of high quality and low cost of use”. To enable them to deal with market challenges more calmly, we have every reason to expect their outstanding performance in the market.

It should be said that the introduction of these three new products will have a positive impact on Epson and the MFP industry. They will play an important role in Epson's "ultra-one" strategy, and are tasked with advocating "living colors" and ensuring that Epson achieves market No.1 goals. At the same time, they will also enrich the product models of the market, provide users with more and better choices, meet the various needs of different users, and use their own "high-quality n-power" performance to really make the 360-line sharing wonderful.

Product overview

RX530
The latest image auto-optimization technology Super 4-color printing effect Negative film scanning 1.5-inch LCD screen, independent card support Pictbridge photo-class inkjet machine, photo printing, film input and output, can also be text printing.

CX4700
Century Durabrite Ultra is excellent for plain paper, high quality photo output with separate cartridges, massive black ink for independent card printing, independent copying, text printing, photo and image printing can also be achieved high quality.

CX3700
Century Durabrite Ultra independent ink cartridges and ink cartridges, massive black ink plain paper printing excellent entry-level products, mainly text printing, can take into account the printing of image photos.

Source of information: pack.cn