Experience the "roller coaster" at home VR virtual reality is coming

VR (Virtual Reality) has been very hot recently. Put on VR glasses and gently touch the switch. Even if you are on the sofa, you can immediately enter a completely different world. You can not only buy and buy at the Fifth Avenue store in New York, but also enjoy the tour bus around the world. Scenic spots, or immersively playing superheroes in a game war... Today, we walk into the VR virtual world and see the new visual, auditory, and tactile experiences that VR technology brings to consumers.

Figure 12: Consumers are experiencing different VR games.

Figure 3: Samsung VR glasses "roller coaster" rides attracted many visitors.

Figure 4: Consumers are experiencing Alibaba's VR shopping project “Buy+”.

VR shopping -

You can also buy and shop while you are online.

Immersion is one of the advantages of VR shopping. VR technology can "send" people to the shopping center at any time, and can observe the layout and products in the store as if they were on the spot.

“The first time I experienced VR shopping, I felt more interesting than the real shopping.” Not long ago, the new project “Buy+” of Alibaba VR Lab was officially unveiled in Shanghai, and the consumers who came to experience it lined up. Li Yue, a student from a university in Yangpu District, Shanghai, waited for more than two hours and experienced the legendary VR shopping. He felt "no white."

As an "online shopper", Li Yue has heard about VR shopping: "I heard that after wearing VR glasses, you can not only visit the major shopping centers, but also 360-degree view of the goods, and even simulate the try-on, sounds It’s cool, I really want to try it soon.”

The appearance of "Buy+" made Li Yue pay what he wanted. After entering the experience room, the staff first wore VR glasses to Li Yue. In the past, Li Yue had been worried about the impact of myopia on wearing VR glasses. What makes him happy is that the new HTC VR glasses used in "Buy+" can be worn at the same time as myopia.

The staff handed Li Yue two handle devices. One of the handles is like "two legs", which is mainly used to move in virtual reality space, while the other handle is like "two hands", which can be used to select, view goods, and purchase or order purchase.

Ready to work, Li Yue entered the world of VR shopping: he first came to a large shopping mall, and with the operation of the handle, he walked into a store selling handbags. In this store, Li Yue turns his body and head, and can observe the layout and goods in the store as in reality.

When Li Yue took a look at a handbag, he operated the handle to get close to the bag, then operated another handle to pick up the handbag and try different colors and sizes. If in doubt, you can interact with the virtual “shopper” at any time. In the end, after he selected a handbag, the operating handle was placed and settled.

Li Yue was deeply impressed by the experience of just a few minutes. He said that online shopping lacks face-to-face communication and affects the consumer experience. Simple convenience and cheapness are not enough to attract more consumers after the 80s and 90s. If VR technology is widely used in the field of online shopping, it can complement the shortcomings of online shopping in terms of participation and interactivity.

"VR technology will refresh the online shopping experience." Alibaba VR Lab staff Zhao Haiping said. In the future, consumers will not only buy a cashmere sweater, but a manufacturing journey from wool collection to meticulous weaving; buying a violin and wearing VR glasses, the teacher may appear around.

Immersion is one of the advantages of VR shopping. Through VR technology, people can “send” to any corner of the world at any time, allowing users to get a “shopping” experience and generate more sensory stimulation during the shopping process. In this way, the shopping website not only meets the precise shopping needs, but the shopping itself has become a novel and exciting personalized experience.

VR shopping is cool, but the current threshold is not low. It is understood that the purchase of a "Buy+" set of equipment requires several thousand dollars, but also requires a relatively independent room, equipped with sensing devices in the corner of the room. In addition, if you want this device to work smoothly, you need a high-profile computer. For the average consumer, meeting the above conditions is not easy.

VR Travel -

Visiting places without leaving home

VR virtual travel can not only simulate the real scene of the scenic spot, but also provide more information to help visitors design the trip more reasonably.

Put on a VR device and use 360-degree panoramic video, photos and sensory equipment to start a journey around the world... Scenes that were previously only seen in sci-fi blockbusters are now becoming a reality in the travel market.

“It’s so enjoyable!” After sitting on the 4D seat, wearing the new Samsung VR glasses and experiencing the “roller coaster” ride, Sun Yi, an employee of a foreign trade company in Guangzhou, said excitedly.

In the experience area, the staff first wore Samsung Gear VR glasses for Sun Yi. The glasses have a focusing function, and consumers with myopia do not need to wear myopia, just adjust the focal length to get a clear visual experience. After that, Sun Yi took a seat. Looking at the exterior, the seats are not much different. But after the experience began, Sun Yi discovered the beauty.

The picture in the glasses mimics the angle of view sitting on a high-altitude roller coaster. With the switching of the angle of view, the seat can constantly adjust the angle, so that Sun Yi feels like sitting on a roller coaster. In just a few tens of seconds, he experienced a thrilling roller coaster ride in “in situ”.

VR technology brings huge imagination to the tourism industry. "With VR technology, in the future, as long as you wear glasses, you can easily travel around the world's major attractions, think it is very cool." Sun Yi said.

The application of VR technology can effectively improve the travel experience. For example, in a museum, the story and culture of a historical relic can be displayed to tourists through VR technology. It can change the current method of commentary or audio and video introduction to fill the regret that tourists cannot understand the cultural relics in depth.

Whether VR virtual travel can replace real-life travel may be controversial. But what is certain is that at least VR virtual travel can provide more information to help visitors make more reasonable trips. For example, if you hear that an Italian town is beautiful, but you are not sure whether it suits your taste, you may want to wear VR glasses and go to the town for a “field visit”.

VR provides a new marketing model for the tourism industry. The scenic area only needs to provide some VR virtual travel experience remotely, so that it can display unique tourism resources more efficiently and at low cost, attracting tourists.

The hotel industry keeps up with the trend, Hilton, Home Inn, Elong and so on have launched "VR video reservation" and other services. Consumers can immerse themselves in every room, hall and facility in the hotel before arriving at the hotel. Some hotels also plan to launch a virtual experience room for virtual travel. In this room, in-house guests can experience the sights they want to visit in the future.

To make VR technology better for travel, you need better content. In the eyes of the industry, glasses are only a tool for obtaining information, and the quality of information can determine the final experience of virtual travel. “The reason is very simple. It is also a photo taken of a scenic spot. It is taken with a mobile phone and taken with a SLR camera. The quality is definitely different. The scenic spot should work hard to produce excellent VR content,” said an industry insider.

VR games -

I feel happy when I am there

VR has changed the way traditional games use keyboards, mice, and fingers to play games, allowing players to play games with their heads, hands, feet, and even entire body movements.

Wang Kai, a college student in Wuhan, Hubei, recently liked a shooting game. Unlike other games, this game is more complicated and requires VR devices. Of course, the experience is not ordinary.

After opening the game interface, wearing the VR device, and entering the game scene, Wang Kai went to the control bin of a spaceship. He can observe the "enemy" of the top, bottom, left and right by turning or looking up and moving; you can also position the shooting target and launch different shells by operating the handle. This set of game equipment has made him a lot of popularity among a bunch of game partners.

VR technology has changed the traditional gameplay using keyboard, mouse, and finger. It allows the player to play games with the head, hands, feet, and even the entire body. It can watch the scene around the game in 360 degrees, and back and squat. The immersive experience brings a stronger sense of participation.

"VR as a pan-entertainment, the layout in the game field will be the top priority." Shanghai Limo game CEO Ye Qihong said that from the history of VR development, the game is the first consumer field to embrace VR technology Nowadays, many game companies have already tested the practical application of VR technology. Some companies have launched VR game zones to let ordinary people feel the world of VR games in a time-consuming way.

There are also many bottlenecks in VR games. Wang Kai said that VR glasses have a certain weight, "just like a half brick on the neck", it can be accepted for a short time, but if worn for a long time, it is generally unbearable. "I played for 3 hours and I couldn't lift my neck the next day."

"The development direction of VR equipment will be wireless and lightweight." Li Gang, founder of Shenzhen Duo VR Technology Co., said that virtual reality equipment must not only have actual functional value, but also let people like it and enjoy it comfortably. Cool features. Only in this way can virtual reality be truly integrated into life and work. In the second half of this year, more than VR glasses will be launched, the weight will be reduced to 78 grams, and the body is only 16 mm, which can bring a better wearing experience.

At present, VR products in the domestic market are mainly VR boxes, and the price ranges from tens of yuan to tens of thousands of yuan. The quality is uneven, which affects the game experience to some extent. An industry insider said that the development of VR technology requires hundreds of millions of capital investment. The VR devices on the market can not be called VR in real sense. The technology of dynamic delay is not enough, and the equipment experience is up to Not in an ideal state.

The lack of excellent content is also a factor that restricts the popularity of VR. Throughout the game on the major VR platforms in China, most of them are action-adventure, shooting, sports, etc., and they still do not reach the level of phenomena-level games.

Not long ago, Hunan Changsha citizen Han Wei went to Fuzhou to participate in the VR exhibition. After returning home with the VR equipment presented by the organizer, he repeatedly searched the Internet for VR video. As a result, he was disappointed: "In addition to the advertising video, almost impossible to find. VR movies you can watch."

VR is facing many difficulties in approaching ordinary consumers, but thanks to the interactive functions that are born, VR technology is widely used in many consumer fields in the future. What surprises this new technology that sounds beautiful will eventually bring to the consumer sector? We will wait and see.

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What is VR?

VR, or Virtual Reality, means "virtual reality," a simulation technique proposed in the early 1980s. It uses a computer to create a virtual space, and by wearing virtual reality glasses, the virtual world presents a 3D stereoscopic effect in the glasses, immersing the user in a virtual synthetic environment.

The internationally renowned investment bank Goldman Sachs Group reports that virtual reality technology has the potential to become the next important computing platform. In the international market, in 2014 Fackbook acquired the famous VR manufacturer Oculus for 2 billion US dollars. Google, Microsoft, Samsung and other technology giants also invested in this field and launched related products.

At present, more mature VR products include: VR helmets and VR glasses, such as Oculus' Oculus glasses products, which allow users to immerse themselves in the virtual world, ride a roller coaster, play games, watch movies, and so on.

After two years of development, the domestic VR industry has shown a good trend. "2016-2021 China Virtual Reality (VR) Industry Development Forecast and Investment Strategy Planning Analysis Report" shows that there are about 3,500 VR content products in China, including 800 VR game works and 2,700 VR film and television works. Domestic companies that operate VR glasses and VR helmet-related products focus on cultural industries such as games, education, and live broadcast.

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