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Feng Shang International General Manager Wang Xiaofeng
Children's home buyers need to shoulder a responsibility
"Whether on any occasion, I will say: We represent children's furniture. Many people think that they can make money, but I feel that it is more a responsibility!" Mr. Wang mentioned that he also has two children, using his own agent. Product, safety is essential for children's furniture.
Although it has represented many children's furniture: for example, many favorite, beautiful home, Olympics, American youth and other brands, but because each brand of products in terms of style and price, to meet the needs of different income groups; so it is not Will cause a conflict.
According to General Manager Wang: For the future happiness of the children, Fengshang International plans to make a theme park similar to Disney Castle, let the children experience life from it, and hope that they can go to society through practice. At the same time, I hope that the children will be brought to a very beautiful environment, because what kind of environment is provided to the children determines what the child will become in the future.
Children's furniture choices need to pay attention to the child's personality
Color is very important for your child's growth. Children's furniture choices are closely related to the color of the products. For example, lively children try to choose static furniture. In such an environment, children can be quiet and enter the state of learning and sleep. For example, a child who is restrained can choose furniture that has a color that jumps or collides, because the child will become active in this environment. Mr. Wang believes that this is not to simply sell furniture, but to let consumers and users feel the culture of furniture. Fengshang International will gradually improve the design and matching ability in the later stage and provide consumers with a complete home solution.
Brand influence determines the size of the promotion
Mr. Wang introduced the brand of his agent. In May 1st, the sales will basically achieve sales for two months, so every May 1 will release a lot of promotion efforts. For Wuyi: Fengshang International is more interested in sales, and the second is to occupy market share.
For consumers who think that "promotional products and regular-priced products will have a big difference in quality", Mr. Wang believes that: in this home industry, industry norms are not very good, there will be some small brands with low-quality products. , to do specials. Feng is still doing B-type products for promotion, because consumers like it but it will be a bit difficult for the price, through the promotion, consumers can afford it.
General Manager Wang: When doing promotional activities, the price of Fengshang’s household products will indeed drop a lot, including one-yuan goods and 100-yuan commodity packages. The company specializes in this year’s May 1 promotion and plans to produce more than 3 million. product. This is the influence of the brand, non-brand can not do. Of course, I will take the next product for promotion. Feng Shang's special products absolutely guarantee that the quality and quality are the same as the original ones. It will not be a defective product or a defective product.
Brand represents the existence of value companies must adhere to the real principle
When consumers buy furniture products, they often want to buy the most cost-effective products. For the understanding of cost performance, Mr. Wang believes that: cost performance needs to ensure quality, under the premise of quality assurance, can we talk about the price factor behind, and the price represents value.
Nowadays, consumers are very rational. With the rapid development of the home industry in recent years, brand awareness has penetrated into the hearts of ordinary people. When people are spending, they especially want to buy a brand because the brand represents value. In addition, the brand represents protection! This society is relatively impetuous. The existence of a company must adhere to the principle of truth. As long as the customers of the service are very happy, they can achieve the business philosophy of the company.
Xi'an local store has a unique cultural foundation in benign development
　　 Acting for a number of furniture brands, Wang Zong, who has settled in multiple stores and has multiple display stores, talked about the difference between local and foreign home stores: Xi'an's various stores, the comprehensive quality and ability in the entire industry in the country are Very strong, do not lose to the North and Guangzhou. This may be because many people in Xi'an have a cultural foundation and are very heavy.
Local home stores are very real in terms of their architecture and CEO's operating methods. Outside the country's chain of home furnishing stores, it reflects vitality, youth and dynamics, regardless of whether the local or foreign malls pass on their appearance to the different feelings of the people. The competition between Xi'an's stores is more orderly, and the mutual integration between professional managers in the stores is better, which is difficult to see in the country. Mr. Wang explained: Xi'an's home dealers are doing a good job, Xi'an's home market has a large capacity, and the structure of the store is also reasonable, and mutual competition develops.
Xi'an local furniture companies are better than flexible manufacturing in the local
The advantage of Xi'an local enterprises is that their manufacturing industry is local and flexible. For example, our manufacturing industry in Beijing, Shenzhen and other places, because of the distance factor, the speed of response of enterprises can not be compared with the local manufacturing industry. However, local companies only focus on manufacturing, and foreign companies pay more attention to the transmission of information to shorten the distance.
In Xi'an, the manufacturing industry will be based on pure solid wood, which is determined by the advantages of wood supply, manpower and climate itself. The manufacture of children's furniture is more in the south, because the matching in the north will be more expensive, and the information transmission speed in the south will be faster.
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