Fun ball chewing gum packaging design

Cadbury (Cadbury) unique new chewing gum packaging uses a spherical design. The Cadbury French company's Hollywood chewing gum is sold in Spain as Trident 's pat, while in Northern Europe it is sold under the Trident brand. The company recently introduced a smart new spherical clamshell packaging containing 70 pieces of chewing gum, which is very different from the traditional 10 or 20- piece strip packaging or blister packaging.

Cadbury Schweppes (CadburySchweppes) package of EMEAS & T R & D Manager chewing gum and mints branch FabienGuyot said: "The new packaging ideas primarily to create a new and different form of chewing gum consumption portable package, people can be. It is placed at home, in the office, or in a car, creating opportunities to enjoy chewing gum fun anytime, anywhere in their daily lives. "

He said that the purpose of designing this plastic ball packaging is to quickly enter the rapidly growing chewing gum market. He said, " We chose spherical design from the very beginning. It is obvious that we need to choose a label (label). The label allows consumers to see at a glance that the product has not been opened in any way, and it can Provides an ideal medium for delivering complete product information through packaging. "

Cadbury chose to use SleeverIntl. ( ) Film sleeves produced. It is said that from the initial design of the project, to the selection of the label film, to the production and application of the sleeve label, SleeverIntl. provided full assistance. Guyot said he was particularly satisfied with the sincere cooperation between the two companies in the development of the packaging / products. He said: " We are able to make full use of their expertise and reliable feedback so that we can clearly understand a range of technical possibilities and how to make full use of the Sleever system. "

Guyot said that despite the use of flat-panel printing, the sleeve label can perfectly wrap the spherical chewing gum jar without any deformation or blemishes. The new sleeve is based on Sleever 's advanced SI-OPS-TF/060 film, which is said to have the best tear resistance to ensure product safety.

He added: "The SI-OPS-TF/060 has micro perforations on it that we can use to make sure that the product can be easily opened and the product is kept clean. An ultraviolet system can be used to shrink this film onto the packaging. Instead of using steam, this ensures that no damage is caused to the product during the packaging process under any circumstances. "