H.MOSER&CIE. Hennessy launched SWISS ICONS watch

The Frankenstein Watch Pays Tribute to Genuine Watchmaking Technology January 11, 2018, Neuhausen am Rheinfall The long-term development and international reputation of the Swiss mechanical watch industry stem from its ability to create and innovate. The brand reshapes itself through cohesion of common forces, hard work, adherence to its own values, and especially loyalty to the product itself. It has faced complex situations such as economic recession and quartz watch crisis. At the time, they said very little, but they did a lot. Today, the opposite is true for product impact. Henry Mousse launched Swiss Icons to pay tribute to the legendary mechanical watchmaking technology that symbolizes the past and present, and prevents current excessive behavior. Since the era of predecessor watchmakers, craftsmen have continuously invented, carefully crafted and miniaturized their watch designs to continuously improve their watch accuracy, reliability and performance. Today, there is a huge difference between the manufacturers who make such watches and the marketing department that focuses on the appearance of flashy surfaces that are better than the products themselves. Henry Muthing opposes the opportunistic watchmaking process: “Some brands, even those with long-established brands, did not really create and produce anything, but instead used fake propaganda instead of physical content to maintain their influence. They strengthened their presence in well-known activities. The means of input and marketing.The focus of their attention is on who has the longest history, who has the most famous image ambassador, or who has the most fans influencers. These efforts are futile because the key aspect is: the product.” Henry Mudu chief executive Edouard Meylan emphasized that “we should demonstrate our creativity and we should focus on products again. We need to return to reality, roll up our sleeves and come up with unique ideas. This is Let Switzerland create the only way to reproduce greatness." At the Geneva International Watchmaking Exhibition (SIHH) in 2018, Edouard Meylan launched the Swiss Icons watch to support his point of view. The unique design of the work re-examined the iconic wristwatches of the past and merged their signatures into a balanced watch. Tribute to watches that have given Swiss watch their reputation and metaphorically confiscated the notion that certain watchmakers lack substance. In addition, the Swiss Icons watch contains elements that have become the hallmarks of Hennessy, including the electro-optic blue dial, the double gossamer made of PE5000, the paramagnetic alloy developed by Precision Engineering AG, and the interchangeable flying tourbillon. The Swiss Icons watch is a unique work that will be on display at the Geneva International Watchmaking Exhibition from January 15th to 19th, 2018. Swiss Icons watches will be featured in the special watch collections starting with the 2016 Swiss Alp and the 2017 Swiss Mad. They will be auctioned after the event. The sales revenue will be donated to the Swiss Watchmaking Culture Foundation and will be used to support the watchmaking profession's apprenticeship to protect the relevant watchmaking process expertise. Henry Mummer's style is obvious, highlighting the meticulous high-end watch temperament.