Home improvement pricing "doorway children"

Buy cabinets, some merchants are denominated in Yanmi, and some are based on cabinets; currently the most popular custom furniture pricing, also according to the expansion area, some according to the shaded area; home improvement packages are according to the construction area, there are According to the use of the area, and some according to the measured area ... these various pricing methods, so that the decoration of the households confused, but the business uses different pricing methods, but also each has its own "abacus." What are the doorways in the end? The Beijing Morning Post reporter visited the heads of well-known home improvement companies and custom furniture companies to listen to their professional interpretation.

Cabinet customization is more based on the length of the meter

After visiting the home cabinet area of ​​the Beijing Morning News, the reporters of the Beijing Morning Post found that the current custom pricing system of the cabinets is more common: one is based on the length of the meter, and the other is based on the unit of the cabinet. The price based on the meter is commonly used in the current market. the way. For example, the European and gold medals are based on the length of the meter, and the Zhibang and Myle cabinets are based on the square meter.

What is the difference between these two pricing methods? Which method is more cost-effective for consumers? The metering of Yanmi is mainly to break the cabinet into three parts: the counter, the countertop and the hanging cabinet. The price of each part is calculated separately (other hardware accessories need to be increased). Customized cabinets launched by various brands in the market have specific requirements for the number of meters. If the basic specifications are exceeded, additional money will be required. The cabinet unit price is specific to the cabinet cabinet, accessories, partitions, styles, models, etc., according to the specific quotation of each standard cabinet to calculate.

Yao Gang, general manager of the European company's Beijing market, said that the meter price should be said to be the mainstream pricing method in the current market. Compared with the price of the cabinet unit, the freedom is relatively large, and the cabinet unit can be increased or decreased according to the needs of consumers. The price is the internal structure of the unit cabinet provided by the merchant, and the consumer can only choose from these models. However, the pricing according to the cabinet unit is relatively simple and easy to calculate.

Which pricing method is more cost-effective? In fact, the two methods focus differently, but for consumers, there are rules to follow. The size of the kitchen meets the requirements of the enterprise package, and there are many ideas for the cabinet customization, and the requirements are high. It is more suitable to choose the price according to the length of the meter; if the requirements for the cabinet are simple, the price is selected according to the cabinet unit.


Customized wardrobes are based on the expanded area

The Beijing Morning Post reporter then visited the custom area in the home store, and learned that there are two common pricing methods in the custom wardrobe market: one is according to the expansion area, and the other is according to the shadow area.

It can be seen from the literal surface that the unfolded area is calculated by the area of ​​the wardrobe. That is to completely separate the structure of the wardrobe, the board, hardware, partitions, backboard and related accessories are all calculated separately to calculate the area and unit price, and finally add up to the total price. At present, most brands on the market use open area pricing, such as Hao Laike, Shi Nieman and so on. According to the projected area, it is calculated according to the projected area of ​​the front of the wardrobe (ie the length of the wardrobe). The depth (width) is generally 60 cm (the requirements vary from company to company), and generally does not include the door. The internal structure of the wardrobe is designed according to the customer's living needs, drawers, partitions, hooks, hanging rods, fitting mirrors, etc., beyond the standard configuration to increase the price. Sophia is used in this way of pricing.

In the interview, we learned that according to the expanded area, consumers can clearly know the materials and prices used in each part, and the calculated price is relatively accurate. However, if the consumer changes, it is easy to see the total price is higher than the budget. Calculating according to the projected area is very simple and fast, and can quickly calculate the approximate price of the whole set of furniture for the customer, and can also avoid some miscalculations. However, in the later revision of the program or size, the final transaction price will be relatively large.

He Fazhen, president of the Beijing Furniture Industry Association, said that the pricing methods adopted by enterprises are different and do not affect the rights and interests of consumers. Which method is more cost-effective depends on the requirements of the consumer. Consumers are advised to pay more attention to the quality of the products, the environmental protection of the plates, installation, and after-sales when choosing custom furniture. The industry generally recommends that if consumers have doubts about the pricing method, they can ask the merchant to list the items involved and implement the contract, such as custom furniture size, internal structure, materials, hardware accessories, cabinet doors, etc. Products and services are required to be written into the contract. Such as installation, color difference, after-sales and other issues.


Renovation package pricing methods

At present, there are not only various packages in the home improvement market, but also the pricing method is dazzling for the decoration households. There are various valuations according to the building area, the building area, the used area, the measured area and the net area.

What is the difference between so many pricing methods? Under normal circumstances, the building area = the area within the suite + the area of ​​the pool; the area of ​​use, except the public parts such as corridors and elevators, refers to the area in which the owner lives. The net area means that it does not contain any pooled area and does not contain indoor wall area. The measured area is generally calculated according to the perimeter of the outer wall of the house and the center point of the inner wall.

Sun Wei, chairman of Shichuang Decoration, said that the total area of ​​the pool and the wall area will be removed, so that the calculated price is more accurate and reasonable. Sun finally calculated an account, using the measured area to measure, the single-family villa reduced by 8%; no elevators reduced by 20%; the board building was reduced by 25%; the tower was reduced by 25%; the high-end community was reduced by 30%. An industry insider who asked not to be named said that no matter which way it is priced, companies must be profitable. Enterprises that are small profits but quick turnover also have to consider the cost, so consumers choose a relatively cost-effective way. In fact, each company's package has a reference area. The closer the consumer's floor area is to this value, the more cost-effective.

Zhang Ren, deputy secretary-general of the China Building Decoration Association's Residential Decoration Committee, said that renovation is a project. Whether it is the pricing method or the content of the package, it will ultimately be measured by service. Need to remind consumers is that you can't covet cheap, cheap, no good goods, first consult, choose a decoration company to ensure quality. For the disputes between the measurement methods and the consumer understanding that are usually adopted in the decoration industry, the current state has not yet explicitly issued relevant industry standards, so consumers should ask for details when choosing a decoration company.

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