Jingdong Books debut at Shanghai International Children's Book Fair

"Happy Circus" meets children's happiness

The world of children's books is wonderful and magical. In this world, full of innocence and childlikeness, all children are intoxicated. On the morning of November 18th, at the Jingdong Book Exhibition Area of ​​the Shanghai International Children's Book Fair in China, the grand event with the theme of “Happy Circus” will open the joy. There are not only wonderful and excellent children's books, but also happy and relaxing interactive activities. The Jingdong Book Zone, which debuted at the Shanghai Children's Book Fair, invited children to come here to experience love and joy in the world of children's books.

The Shanghai International Children's Book Fair, which has been successfully held for four consecutive years, was held at the Shanghai World Expo Exhibition Hall on November 18-20. The most representative publishers, publishers, agents, book fairs, writers and illustrators from the children's industry chain. Get together. Jingdong Books debuted at the Shanghai Children's Book Fair this year. There are two booths: one is the game interactive area located in the 6G01 area, and the other is the commodity sales area located in the 2K01 area. In the Children's Book Fair, Jingdong Books will release the 2016 Children's Reading Report from Jingdong Big Data; Yang Haifeng, General Manager of Jingdong Book Entertainment Business Department, will give a keynote speech at the “2016 Global Children's Book Market Data Interpretation” conference.

The reason why this exhibition theme is set to "Happy Circus", Jingdong Book wants to convey the feeling of easy and happy children: you can play and enjoy the game here. The entire game interactive area is meticulously designed. It is a cartoon doll with a childlike fun, fun and fun. The children will immediately like it when they see it. The interactive area has a picture wall with a height of 8 meters. 100 different styles of picture books are “embedded” in the wall. The beautiful picture book wall will impress the children. The best thing to do here is to take a photo.

(Jingdong Tongshu "Happy Circus" exhibition area book wall display)

In the sales area, Jingdong Books has brought thousands of fine children's books, including children's literature, picture books, children's science, children's English, animation, etc., as well as a special original children's book area. Small readers meet their favorite children's books on the spot and can take them home directly.

From November 18th to 20th, Jingdong Books arranged a total of 24 interactive activities. The friends who came to visit the book fairs not only can browse many excellent Chinese and foreign children's books, but also participate in wonderful interactive activities, such as writing with children's literature writers. The promoter, Mr. Yu Zhiying, is face-to-face, listening to Mr. Yu’s new book, “The Discovery of the Treasure Hunting Series”; you can also listen to the Super Heroes’ Super Interactive Story, participate in the Disney Baby Story Fair, and listen to the teacher of the Youbei Family Museum. Tell the children stories such as "Amazing Kiki" and "Little Monsters". The clown's humorous performance is very popular among children. Come to the Jingdong Book Zone, not only can you watch the clown show at any time, but you can also take photos with the clown. Dolphin Media Co., Ltd. specially invited the author of "The Elephant in the Big City" and the famous American picture book writer Mike Culato to hold a lecture entitled "Creating a Book with Children"; Hebei Children's Publishing House will bring The “Yangang Three Musketeers” composed of Ba Lu, Xie Xin and Peng Xuluo exchange face-to-face with small readers on the main stage of the center.

Parents hope that their children are caring and willing to give, and it is a good way to take children to participate in public welfare activities. At the Children's Book Fair, Jingdong Books will cooperate with the East China Branch of Jingdong Mall to carry out the “Walking Rural Power” – the donation activities for the poverty-stricken primary schools in the countryside. At the exhibition site, every small and small friend who participates in the donation of love will receive small prizes. After the exhibition, Jingdong Books went to the poverty-stricken primary school together with the East China Branch of Jingdong Mall, and donated the old books of love to the donation points of Jingdong East China Region.

Jingdong Books brings so many interesting activities at the Children's Book Fair. What are you waiting for?

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