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After the curtain of the three major furniture fairs in Guangdong, which is known as the vane of the Chinese furniture industry, I and many business owners and managers in the industry discussed the exhibition experience many times after a meal. Everyone’s voice is full of joy, from most The words of the merchants revealed the sigh of "the effect of this exhibition is good", and most of them said that "the market has picked up this year." Since the financial crisis in 2008, the industry's momentum has continued to be sluggish. Although there have been repeated key words of change, innovation and breakthrough in the industry, the news of continuous decline makes people feel a little tired. This "Wang Xiang" of this year's show is all exciting and emotional.
In the exchanges with many professional managers and dealers, it was discovered that this “wangxiang†came from a news report. When we open major websites and print media, we will definitely see a report that "the future is expected to surpass the auto industry and become the largest industry in the next five years." This news is undoubtedly the most powerful furniture since the financial crisis detonated. topic of. For a time, almost all the things that focus on the furniture industry have gained a strong force. The great opportunity for the development of the furniture industry has come. All the furniture people have won the spirit of winning the show at the exhibition. This has to be said to be the exhibition. Behind the scenes of Wang Xiang.
The furniture industry is "prosperous"
In this article, we clearly see that Mr. Cao Hongfu, the executive vice president of the China Brand Planning Alliance, said that “the Chinese furniture industry has experienced a period of infancy and growth in the past 30 years, and is now in the middle of growth, to 2015. After the year, it will really enter the stage of growth and maturity." Yes, when I communicated with Mr. Cao Hongfu, he repeatedly said: "From the objective data, the development of the furniture industry is indeed amazing. From the market of 1.3 billion in the early stage of reform and opening up, the per capita amount is 1 yuan. More than 700 billion yuan, more than 500 yuan per capita, reform and opening up from 1978 to now more than 500 times more than 500 times, and this data is growing at a rate of more than 30 per year. From the macro phenomenon, the national living standards continue to improve The continuous growth of the society as a whole, the pace of urbanization in rural areas is accelerating, and the changes in the pursuit of the lifestyle and taste of Chinese people by international brands are all effective driving forces for the development of the furniture industry. From the perspective of industry development, reform and opening up In the past 30 years, the industrialization of the furniture industry has evolved from the germination stage to the growth stage and the perfect stage. In the end, it will surely go to maturity. In addition, furniture and human life are inseparable. According to the research and analysis data of the China Brand Planning Alliance, from children and adults. In the old age, the relationship between our life and furniture is very close, and the degree of closeness reaches 80. You may think This data is incredible, we may wish to recall our living conditions, office furniture, hotel furniture, airport furniture, we sleep, eat, work, travel, in addition to the time we drive, fishing, sports, the rest of the time Almost all of them are mixed with furniture. So it is not unreasonable and inevitable that the family is expected to surpass the automobile industry. This is inevitable. As for whether it can be realized in the next five years, I think it is worth thinking. Why should we think about it? Perhaps the total output value can be achieved, but comprehensive competitiveness may not be."
As far as the development prospects of the industry are concerned, there is no doubt. From the words of Mr. Cao Hongfu, we can easily see that there are still many problems that need to be improved behind Wang. There is indeed an impulsive realization in the furniture industry. For example, the phenomenon of soaring industry after 2000, everyone squeezed into it. Later, the brand spoke highly of the spokesperson. After everyone’s struggle for CCTV, the financial crisis came, everyone Shouting winter is coming, now it’s good, I’m seeing the motivation for development, and everyone is shouting back. Let us imagine, have we seriously thought about our own business? Plagiarism and follow-up, several companies have their own personalities. On the same day, when chatting with Mr. Deng Quanzhi, the general manager of Foshan Junye Furniture, he said, “From the perspective of the exhibition phenomenon, like our company’s new series of products that are relatively good, the customers are lining up to pay the money, but the company does not open. There are too few companies." I was wondering at the time that dealers had to open stores, and you would not give them away. Is this not your business problem? He then asked me a question, "A company development dealer, is it a channel or a product?", I said both, he said, "In the face of the current situation of the industry, most companies can buy a few sets to develop a dealer. The goods are performance, I think this is very dangerous, it is not responsible for the dealers. I think that the enterprise development dealers can only have one purpose-oriented, that is, to establish a window of sales and service. Since this is the purpose, the development dealer is the company. If a major event comes at a strategic level, it must be carefully decided. It is necessary to conduct a comprehensive evaluation of the dealer's business ideas, operational capabilities, commercial ports and other factors to determine whether to establish a brand window in a certain place." I heard that I feel here. This is the root of the furniture industry to think about.
The brand era "wolves are coming!"
These words have deeply touched me. From the perspective of this exhibition, it is obvious that dozens of foreign brands have rushed to the domestic market from the brand layout, and they have entered with a strong login. They rely on the operational advantages of the international market and The accumulation of brand management brings a new test to domestic brands. As a furniture person, if you have not felt the pressure coming, then in the near future you can only watch the wealth of the first industry to be shared by competitors.
In the light of “Wang Xiangâ€, we did see “Wolf really came!†Mr. Cao Hongfu, a lifelong brand consultant of 367 Zhiye Alliance, told us that the branding era of the furniture industry has arrived. He said that in any industry. The development track, brand operation is the highest realm of mature development of the industry, and it is also the only way. As a durable consumer goods, we must use long-term analysis and research to find a brand that suits the characteristics of the industry. As far as this exhibition is concerned, whether it is the strong entry of foreign brands or the strength of domestic brands, it all reflects the advent of the branding era. From the beginning of the country to advocate LV, Armani, Gucci to Rolls Royce, Bentley, we have entered the era of branding. However, the understanding of the brand by furniture people is too shallow, and many people classify brands and brands as equals. I think this is the biggest misunderstanding of the brand in the industry. The value of the brand is not how many people know about you, but how strong your brand is in the market competition. It is stronger than building a scientific and reasonable brand system and comprehensive operational capability. The advertising of the brand's virtual shell is even more important.
In the market pattern of the next five years, there will be a group of excellent enterprises to go to the stage. At the same time, a group of outstanding enterprises are now out of the stage. Standing or falling down lies in the choice of entrepreneurs today. You choose What kind of path will determine your seat tomorrow. In the words of brand expert Cao Hongfu, “only 20,000 may exist in the futureâ€, so who can become one of the 20,000 in the future competition, I think he is the winner.
In the face of the prosperous exhibition, we have to be proud of the development space in the furniture industry, but more is worried about the three-fifth enterprises that will fall in the competition in the future. This is competition, this is the market. However, in any case, the advent of the brand era brings unlimited opportunities and challenges to furniture companies. In the face of the market pattern, stronger and weaker, the weaker will be the same truth. We only hope that the industry has the ideal enterprise. Behind Wang Xiang, find the core ability to promote your own development.
In the exchanges with many professional managers and dealers, it was discovered that this “wangxiang†came from a news report. When we open major websites and print media, we will definitely see a report that "the future is expected to surpass the auto industry and become the largest industry in the next five years." This news is undoubtedly the most powerful furniture since the financial crisis detonated. topic of. For a time, almost all the things that focus on the furniture industry have gained a strong force. The great opportunity for the development of the furniture industry has come. All the furniture people have won the spirit of winning the show at the exhibition. This has to be said to be the exhibition. Behind the scenes of Wang Xiang.
The furniture industry is "prosperous"
In this article, we clearly see that Mr. Cao Hongfu, the executive vice president of the China Brand Planning Alliance, said that “the Chinese furniture industry has experienced a period of infancy and growth in the past 30 years, and is now in the middle of growth, to 2015. After the year, it will really enter the stage of growth and maturity." Yes, when I communicated with Mr. Cao Hongfu, he repeatedly said: "From the objective data, the development of the furniture industry is indeed amazing. From the market of 1.3 billion in the early stage of reform and opening up, the per capita amount is 1 yuan. More than 700 billion yuan, more than 500 yuan per capita, reform and opening up from 1978 to now more than 500 times more than 500 times, and this data is growing at a rate of more than 30 per year. From the macro phenomenon, the national living standards continue to improve The continuous growth of the society as a whole, the pace of urbanization in rural areas is accelerating, and the changes in the pursuit of the lifestyle and taste of Chinese people by international brands are all effective driving forces for the development of the furniture industry. From the perspective of industry development, reform and opening up In the past 30 years, the industrialization of the furniture industry has evolved from the germination stage to the growth stage and the perfect stage. In the end, it will surely go to maturity. In addition, furniture and human life are inseparable. According to the research and analysis data of the China Brand Planning Alliance, from children and adults. In the old age, the relationship between our life and furniture is very close, and the degree of closeness reaches 80. You may think This data is incredible, we may wish to recall our living conditions, office furniture, hotel furniture, airport furniture, we sleep, eat, work, travel, in addition to the time we drive, fishing, sports, the rest of the time Almost all of them are mixed with furniture. So it is not unreasonable and inevitable that the family is expected to surpass the automobile industry. This is inevitable. As for whether it can be realized in the next five years, I think it is worth thinking. Why should we think about it? Perhaps the total output value can be achieved, but comprehensive competitiveness may not be."
As far as the development prospects of the industry are concerned, there is no doubt. From the words of Mr. Cao Hongfu, we can easily see that there are still many problems that need to be improved behind Wang. There is indeed an impulsive realization in the furniture industry. For example, the phenomenon of soaring industry after 2000, everyone squeezed into it. Later, the brand spoke highly of the spokesperson. After everyone’s struggle for CCTV, the financial crisis came, everyone Shouting winter is coming, now it’s good, I’m seeing the motivation for development, and everyone is shouting back. Let us imagine, have we seriously thought about our own business? Plagiarism and follow-up, several companies have their own personalities. On the same day, when chatting with Mr. Deng Quanzhi, the general manager of Foshan Junye Furniture, he said, “From the perspective of the exhibition phenomenon, like our company’s new series of products that are relatively good, the customers are lining up to pay the money, but the company does not open. There are too few companies." I was wondering at the time that dealers had to open stores, and you would not give them away. Is this not your business problem? He then asked me a question, "A company development dealer, is it a channel or a product?", I said both, he said, "In the face of the current situation of the industry, most companies can buy a few sets to develop a dealer. The goods are performance, I think this is very dangerous, it is not responsible for the dealers. I think that the enterprise development dealers can only have one purpose-oriented, that is, to establish a window of sales and service. Since this is the purpose, the development dealer is the company. If a major event comes at a strategic level, it must be carefully decided. It is necessary to conduct a comprehensive evaluation of the dealer's business ideas, operational capabilities, commercial ports and other factors to determine whether to establish a brand window in a certain place." I heard that I feel here. This is the root of the furniture industry to think about.
The brand era "wolves are coming!"
These words have deeply touched me. From the perspective of this exhibition, it is obvious that dozens of foreign brands have rushed to the domestic market from the brand layout, and they have entered with a strong login. They rely on the operational advantages of the international market and The accumulation of brand management brings a new test to domestic brands. As a furniture person, if you have not felt the pressure coming, then in the near future you can only watch the wealth of the first industry to be shared by competitors.
In the light of “Wang Xiangâ€, we did see “Wolf really came!†Mr. Cao Hongfu, a lifelong brand consultant of 367 Zhiye Alliance, told us that the branding era of the furniture industry has arrived. He said that in any industry. The development track, brand operation is the highest realm of mature development of the industry, and it is also the only way. As a durable consumer goods, we must use long-term analysis and research to find a brand that suits the characteristics of the industry. As far as this exhibition is concerned, whether it is the strong entry of foreign brands or the strength of domestic brands, it all reflects the advent of the branding era. From the beginning of the country to advocate LV, Armani, Gucci to Rolls Royce, Bentley, we have entered the era of branding. However, the understanding of the brand by furniture people is too shallow, and many people classify brands and brands as equals. I think this is the biggest misunderstanding of the brand in the industry. The value of the brand is not how many people know about you, but how strong your brand is in the market competition. It is stronger than building a scientific and reasonable brand system and comprehensive operational capability. The advertising of the brand's virtual shell is even more important.
In the market pattern of the next five years, there will be a group of excellent enterprises to go to the stage. At the same time, a group of outstanding enterprises are now out of the stage. Standing or falling down lies in the choice of entrepreneurs today. You choose What kind of path will determine your seat tomorrow. In the words of brand expert Cao Hongfu, “only 20,000 may exist in the futureâ€, so who can become one of the 20,000 in the future competition, I think he is the winner.
In the face of the prosperous exhibition, we have to be proud of the development space in the furniture industry, but more is worried about the three-fifth enterprises that will fall in the competition in the future. This is competition, this is the market. However, in any case, the advent of the brand era brings unlimited opportunities and challenges to furniture companies. In the face of the market pattern, stronger and weaker, the weaker will be the same truth. We only hope that the industry has the ideal enterprise. Behind Wang Xiang, find the core ability to promote your own development.
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