Ou Jiajia Huang Lihui: The brand needs to settle and needs to climb

Ou Jiajia Huang Lihui

Recently, membership Chaozhou forum held machine, the Fujian delegation to visit the bathroom entrepreneurs Oral Co., Ltd. Guangdong Jia kitchen, and entrepreneurs with the famous Chaozhou, Chaozhou city CPPCC chairman Huang Lihui exchange Haixi sanitary and industrial development Branding operations and other issues.

At the exchange meeting, Chairman Huang Lihui pointed out that in the past, Chinese sanitary ware brands were synonymous with cheap, and the road to winning by cost became narrower and narrower. Even though the number of “brands” in sanitary wares far surpassed that of Europe and the United States a few years ago, the vitality of Chinese brands is far less powerful and long-lasting than that of foreign-owned companies that are centuries-old. But in the era of globalization, the real strong brands are all related to China. One of the most important ones is: “If Chinese sanitary ware companies want to win respect, they must get rid of the low-cost winning routine, develop strong brands and increase product added value, and differentiate in marketing and product innovation.

Mr. Huang Lihui opened his heart and frankly shared with the Fujian entrepreneurs the extraordinary journey of the extraordinary group and the Oral. Like the Wahaha Group, the Extraordinary Group started its business from a school-run factory 20 years ago. Abandoning the "iron rice bowl" in the institution's excellent and stable, Huang Lihui resolutely invested in the reform flood that released the national productivity and folk energy. This is a torrent of changes in the destiny of the country and the individual, and it is also a difficult opportunity for the national transport and personal destiny. When talking about past events, entrepreneurs have a sense of development. The platform for the development of enterprises depends on how big the platform for reform and opening up is. The starting point is normal, but it must not be lost at some key turning points. The introduction of the concept of the economic zone on the west side of the Straits provides a broader platform for resource integration and industrial cooperation in the three core manufacturing areas of Nan'an, Xiamen and Chaozhou, which has effectively promoted the golden triangle of the bathroom and the Pearl River Delta and the Yangtze River Delta. The convergence of the two economic zones. The cooperation between the extraordinary group and Fujian's superior sanitary ware enterprises in the past few years also reflects the spirit of the marriage of the economy and the tide, and the spirit of the first test.

Chairman Huang Lihui believes that there are cultural genes in the cultural genes of both the 闽 and the tide that advocate hard work and progress. The Fujian people who “love to win” will lead the nationwide ceramic sanitary ware sales channel, and then “sell and sell better” into the manufacturing field; in contrast, some Chaozhou sanitary ware enterprises did not pay close attention to the stage of “Chaoping Fengzheng”. To strengthen the brand, it is inevitable to enter the passive stage during the market adjustment period. Huang Lihui, who is also the vice president of Chaozhou Industrial Ceramics Association and a member of the Chaozhou Municipal Political Consultative Conference, called on local entrepreneurs to continue to carry forward the spirit of “waves and waves”. It is necessary to consolidate the traditional export markets of Europe and the United States, and the “good rivers and mountains” around them cannot be abandoned in vain. "At home, I see that I will always be home, and I will go out and see the world." "A cup of a single singer has different feelings at home and on the road. Drinking tea has to taste, and life has to live a taste."

Huang Lihui once again takes the extraordinary group as an example. If you stop at the success of overseas markets, in the eyes of ordinary people, the extraordinary group has long said goodbye to the "wandering" life, "going ashore", or continue to run wild in the dominant field. But in an interview, a foreign friend asked: "You are the first to push Chinese ceramic sanitary wares to Europe and the United States. Although the design and appearance are far beyond the domestic level, but only the strength of China's sanitary ware and strong research and development strength. Compared with the world famous brand of brand radiation, will the gap increase?"

This is stabbing the heart of Huang Lihui: How to let the Chinese sanitary ware brand stand on the same competitive platform as the world famous brand in a short time? This stinging prompted the extraordinary group to decide to start a second venture and enter the sanitary ware brand market in mainland China. And determined to build Ou Lejia. Shang magnetic as the group's strategic goal. Since its appearance in Shanghai in 2008, Ou Lejia. Shang magnetic's channel construction, brand building, and team building have been growing with this kind of mindset.

At the exchange meeting, entrepreneurs in both the 闽 and the tide believe that the “Haixi concept” is certainly a strategic platform advantage, but for each specific enterprise, it is not important where you are. What is important is that you The direction of the future. The core competitiveness of the future will no longer be just to look at the number of channels and the scale of manufacturing. The ability to integrate brand operations and industry chains will become an indicator of how far companies can go.

The visiting entrepreneurs in Fujian also discussed the brand culture of “Lexiang Home” by Ou Lejia and Shang Magnetic, and expressed their appreciation. Mr. Huang believes that today, with "digital" and "speed" as indicators, most people lose the ability to live happily. Ou Lejia. Shang magnetic is a spiritual home that returns to the “Home of Music” for those who want to escape the urban jungle of reinforced concrete and enjoy quiet freedom and rich leisure. In addition to "flat, awkward, positive", can you give consumers a reason to buy? This is also a topic that entrepreneurs and managers in both the country and the tide need to study.

At the welcome banquet in the evening, Chairman Huang Lihui shared his views on the market when he delivered a speech. The current "market downturn" caused by the so-called property market regulation is only a small slope in the development process. "The brand needs precipitation and needs to climb. Rolling, need to work hard, only to pursue this, in order to let the next generation enjoy the results of the brand. The Chinese market has become the arena of the global bathroom. Whoever masters the "Chinese Kung Fu", who will be more qualified to share the next gold ten Year's growth bonus. Like a famous movie lyrics: After a long way, the future will be promising!

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