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Due to the “dragging†of the outdoor supplies segment and the travel service sector, Pathfinder’s first-half performance dropped by 24% year-on-year. Although due to the rise of the running sport in recent years, the market has used “concentrated firepower†to seize market share with running gear as a new growth point, but in 2015, the growth rate of the core outdoor products market in China was only 5.3%, which was the first time in recent years dropped below 10%. Industry analysts believe that the outdoor product industry has fallen into a “bottleneck period†and will face a new reshuffle in the future.
Last year, the market growth rate was below 10% for the first time
According to the newly released Pathfinder first-half performance report, Pathfinder’s revenue increased by 60.86% from the previous year to 1.087 billion yuan, but the net profit plunged 23.93% from the same period last year to 93.98 million yuan. Although some market participants believe that the Pathfinder is currently in the construction phase of the outdoor ecosystem, a large amount of capital is invested in the initial construction and has not been able to obtain revenue, thus affecting the performance. However, after the announcement of the performance forecast in mid-July, industry analysts have publicly stated that the Pathfinder needs to bear both the pressure from the decline in the sales growth of outdoor products and the loss in the net profit contribution from travel services. It is understood that since the Pathfinder’s listing in 2009, operating income has grown from less than 300 million yuan to more than 3.8 billion yuan, but last year’s net profit was 263 million yuan, a year-on-year decrease of 10.5%, of which the outdoor product segment is still the pathfinder’s Basic business is also the main source of profit.
The data provided by the “China Outdoor Industry Report†released recently shows that the compound annual growth rate of the domestic outdoor products industry in the period from 2001 to 2010 exceeded 60%. In 2013, the domestic market for core outdoor products increased by 16.7% over the previous year, and the growth rate was below 20% for the first time; in 2014, it increased by 10.9% from 2013, and the growth rate in 2015 was only 5.3% compared with 2014. It was below 10% for the first time in recent years. One year.
According to the report analysis, after years of rapid growth, the domestic outdoor products industry entered an adjustment period from 2014 and is expected to last three to four years. Most brands will enter a new growth cycle from 2017: "2016 and 2017 The year is still a single-digit growth, and the growth rate will reach two digits in 2018 and 2019. The growth rate in 2020 is expected to exceed 20%."
Industry: The market is far from mature
Outdoor sports practitioner Jiang Jin told reporters that at present, various foreign big brands and domestic one or two big brands occupy most of the market, and domestic small brands have a certain market share because of price advantages, but the market has not yet been fully developed. Completed, family consumption has not yet been universalized. He believes that the current market is only through the most difficult period, far from mature.
Source: Guangzhou Daily
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