PHENIX sponsors the Norwegian delegation's Olympic equipment

2012 London Olympic Games is approaching, Norway Organizing Committee recently held a 2012 London Olympic Games press conference, announced the international outdoor brand PHENIX as Norway's national delegation equipment exclusive sponsor. As a world-renowned international high-end outdoor brand operated by China Dongxiang Group, PHENIX has always been a sponsor of the Norwegian National Ski Team and sponsored its expedition to the London Olympic Games. This is an honor of China Dongxiang Group and an honor of China's outdoor industry. PHENIX brand was founded in Japan in 1952. Founder Mr. Tajima is an outdoor enthusiast who enjoys a high reputation in a number of outdoor sports areas such as skiing, mountaineering, paragliding and kayaking in Japan. More than 25 years of history of technology research center has based on the in-depth study of sports mechanics and physiology, advanced sports apparel product development expertise. Bit by bit, the technology accumulated on the anniversary, the extensive use of functional materials synchronized with the world's leading level, the completeness and uniqueness of design fashion matching with various outdoor activities are constantly highlighted. In 2008, China Dongxiang Group acquired PHENIX Company, which owns and operates KAPPA brand and many other ski and outdoor sportswear brands in Japan. After three years of adjustment, PHENIX formed a product structure supplemented by outdoor clothing and ski wear, Outdoor and ski products for the ratio of 7: 3. And the brand positioning in the "professional outdoor clothing brand", the brand positioning as "the most stylish professional outdoor clothing brand." In 2010, PHENIX completed a smooth transition after the acquisition and achieved a steady increase in global profits and sales. In 2011, China Dongxiang Group introduced its full range of outdoor products to the Chinese market simultaneously.