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During the Beijing Olympic Games, Quanzhou sports brand set off a "curve into the Olympics" boom, launched a large-scale sports marketing battle. More than a year later, will be held in Vancouver, the 21st Olympic Winter Games, once again provoke the sensitive nerve of Quanzhou shoe . However, this practice is no longer the "edge ball" to play the Olympic Games, but "straight into the Olympics," will appear directly in the winter Olympic Games. This reporter has learned that the Chinese Olympic Committee recently with partners Anta Sporting Goods Co., Ltd., held in Beijing, "this moment for China" Anta 2010 Winter Olympics awards ceremony release ceremony Zhuangxing assembly of delegates. As China's athletes award-winning clothing sponsor, Anta became the first after the Beijing Olympic Games in the international Olympic events appeared in the domestic sports brand. At this Winter Olympics in Vancouver, Chinese athletes will form a delegation to compete in short track speed skating, speed skating, figure skating, ice hockey, freestyle skiing, biathlon, curling, snowboarding and other projects. The splendid achievements of Chinese sports in the near future at the Beijing Olympic Games and how to continue in the ice and snow stadium will affect the hearts of Chinese at home and abroad during the Spring Festival. Therefore, the design of the award winners for the Chinese Olympic Winter Games has incorporated more elements of Chinese culture. The highlight is the application of the core design element of "Chinese knot." "Knot" and "Kyrgyzstan" homonym, expressed the Chinese "good luck" holiday wishes. Ding Shizhong, chairman and chief executive officer of Anta, said that the sponsorship of the Chinese delegation's award-winning uniform promoted the technological upgrading of Anta. According to reports, the award-winning clothing selection of the latest type of fabric, excellent resistance to water pressure and penetration, you can fear the snow wet environment. At the same time, the award-winning clothing is handled by cutting-edge protection technologies and will be even better in terms of cleanliness, comfort and ventilation. It will make the snow-covered athletes feel comfortable and comfortable. Into 2010, Quanzhou sports brand promotion of sports marketing in the increasingly obvious trend of promotion. Several major brands in recent years to complete the resources of domestic sports events, "enclosure movement", the scope of its sponsorship has begun to aspire to an international high-end event extension. This month, Xtep sponsored Premier League Birmingham club, announced to cross the top football league; 361 ° will be the only designated sporting event appeared in November this year, the 11th Asian Games; Hongxingke sponsored North Korean soccer team will be this year World Cup in South Africa. The earliest success of the NBA reached the NBA stadium Peak in the International Basketball Federation (FIBA) signed a strategic cooperation agreement, the continuation of its occupation of high-end international basketball resources. Some people in the industry believe that in recent years Quanzhou sports brand growth rapidly, some of the leading brands in the industry during the rapid growth is also rapidly completing the occupation of the domestic sports resources. With the increasing saturation of resources sponsorship space for sports events in China and the increasing demand for sports brands to enter the international market, the penetration of resources into international sports events by enterprises has gradually accelerated. In the international high-end sports market under the monopoly of Nike and Adidas, the Chinese sports brand, mainly based on Quanzhou enterprises, is forming a new force in the world's sports.