The Development Difficulties and Solutions of Domestic Soft Toy Market

Plush toys can always give people a feeling of warmth and want to embrace. This unique charm cannot be replaced by other toys. Therefore, whether a child or an adult girl always has a special attachment to it. Many well-known enterprises regard it as a gift and gift for customers. With the improvement of people's living standards, cultural attainment and improvement of living conditions, the domestic plush toy industry has emerged quietly. According to data provided by the National Bureau of Statistics: 2007 The annual sales of plush toys in China amounted to 5 billion yuan, and this figure will also show "rapid development" in the next 3-5 years, which will increase at an annual rate of 40%! By 2010, China's plush toy market will consume more than 10 billion yuan. Faced with such a huge consumer market, why are domestic plush toy manufacturers, as the manufacturing bases of the world, rarely willing to deal with them? ?

At present, China's plush toys are mostly three-free products, with large potential safety hazards, unhealthy, non-environmental, poor quality, and excessive prices. Many wholesale markets sell long-term domestic and off-duty goods for OEM orders. In the market, products with the â€œmade in chinaâ€ logo can be seen everywhere. China is a big producer of toys, and 70% of the worldâ€™s toys come from China. However, for a long time most domestic consumers have purchased and used unqualified products rejected by foreign countries. The reasons for the long-term existence of this phenomenon include the following:

First, consumer awareness is weak: Most consumers have always been aware of plush toys only at the level of price and appearance. When purchasing, price factors are often placed first. And neglecting the importance of the quality of the product itself,

Second, foreign brands toy piracy serious: many foreign well-known brands in the eyes of domestic consumers is already a household name, but its genuine product prices are very high, some companies in order to expand their own products to promote the effect of reducing costs without the authorization of foreign brands The purchase of some unqualified underground factory production products used to make gifts, the author has repeatedly visited Guangzhou, Yiwu and other large plush toy wholesale market, found that most of the Disney series of products work rough, and three products. Even the products sold in many large supermarkets are substandard products. Third, industry and commerce, quality inspection department supervision is not enough: Although in recent years the country has always advocated environmental protection, but also developed a number of relevant industry standards, but few companies will be implemented in accordance with national production standards, once the quality will increase the product cost will increase As a result, it lacks competitiveness in the market. On the other hand, the State Administration for Industry and Commerce and the quality inspection department do not strictly require local manufacturers or distributors to sell unqualified products. Fourth, China's toy lacks its own brand: According to statistics, as of September 8, 2006, as one of the eight pillar industries in the country, there is not even one company that has won the title of Chi Chi, a well-known trademark, and a Chinese brand-name product or exempt product.

This shows the lack of autonomous toy brands. When the good and the bad are missing, good quality, poor, genuine, and pirated products are mixed in, consumers' eyes are confused, leading to a continuous decline in the credibility of the entire domestic plush toy market! To combine the above factors to change the current situation of the domestic plush toy market, the following points should be made:

First, it is necessary to integrate powerful manufacturers and distributors to join forces to guide consumers' consumption concepts and promote environmentally-friendly and safe high-quality plush toy products, especially well-known enterprises in the purchase of plush toys as gifts. When should consider the quality of gifts should echo its own brand image. Not to perfunctory consumers;

Second, the need for national industrial and commercial, quality inspection related departments to strengthen product market supervision, severely crack down on illegal products, from the manufacturer to the sales terminal for monitoring;

Thirdly, combine the functionality and practicality of the product in product research and development; expand the consumer market of plush toys, and let plush toys become not only the favorite of end-consumers, but also the first choice for enterprises when choosing gifts.

Fourth, establish a strong domestic brand, use branded products with authoritative quality as the market guide for consumers, guide the consumer trend of domestic plush toys, and thus completely change peopleâ€™s consumption concepts; with the improvement of material civilization, consumption concepts In the transition, plush toys will surely become a necessity for adults and children from a dispensable commodity.

Enamel Cast Iron Wok

Enamel Kitchen Wok,Cast Iron Enamel Coating Wok,Enamel Finished Cooking Wok,Enamel Cast Iron Wok

Shijiazhuang Ever Fresh Trading Co., Ltd. , https://www.efcookwares.com