The original packaging design research institute of research and design (on)

The Japanese Design Center was founded in 1960 when it was composed of a group of graphic designers, photographers, and copywriters. In the past few decades, under the leadership of Mr. Nagai Masaru, the performance was brilliant and talented people came out. In line with the development of the Japanese economy, the internal organization of the Japan Design Center has also evolved and transformed accordingly. Several departments have been set up, including the corporate image department, packaging design department, etc.; there are also studios that are personally hosted by designers, and the original research institute design research room. Is a typical example. The business scope of the former Research Institute studio includes overall design work such as posters, packaging, promotion projects and event planning. Isetan, Ajinomoto, Takeo Flower, Michelin tires, Hua Goulai underwear and calendar whisky were all his clients.

"A Book" Monthly Publicity Poster Series, 1997

I know that the original research institute was in the late 80s. He was appointed by the bamboo flower paper company and planned the bamboo flower paper exhibition to come to Hong Kong to conduct research on Chinese folk paper. He came to visit me and went with me to find information. He is very interested in the folk paper products in Chinese incense shops and clothing stores. Those materials also enriched the content of the design of the Zhuwei Paper Show. Soon, I received an exquisite invitation from the Zhuwei Paper Show designed by him and visited the thematic exhibition in Japan. At the same time, I also exhibited the winners of the Hong Kong Designers Association Design Exhibition. We have deepened the friendly relationship.

The original Yankee poster was a design that I admired. From 90 onwards, he designed a series of posters at the Zhuwei Paper Show. The avant-garde design style with an elegant personality is indeed the style of a new generation of Japanese designers. He uses superb computer drawing techniques and is perfectly imbued with traditional Japanese culture. His series of posters with the theme of auspicious totem is to create mature works of this kind of creativity and skills. Together with the international jury, I have named it as a gold medal masterpiece of the Asia Pacific Poster Exhibition.

The original packaging design of the research institute did not infect the turbulence in the commercial market and it was pleasing to the eye. I am sure that it has the attractiveness of its promotion in the market. He thinks that he is a designer and his packaging design is not only concerned with the function of promotion, but focuses on how to use appropriate information to enable consumers to understand the characteristics of the product. The clients he serves include visual branding of commercial brands, companies, and national events and social activities.

I. Original Research Institute Design Institute

"Maxim" coffee is a kind of daily drinking product. The package conveys a simple and practical intimacy with a decorative language. The picture below shows the “Maxim” coffee packaging, 1999, Creative Director: Shimoda Rie.

The picture below shows the packaging of pure malt whisky. The picture on the right shows the packaging of grain whiskey. Both types of whisky have their own unique characteristics. Mixing the two together becomes the most common Scotch whisky. These two brands of the same brand of wine, using a bottle shaped the same, with different styles of paper, showing two different characters, handwriting body with a natural charm, while the classical font highlights the appreciator's taste. 1991

The picture below shows the rose cider packaging. This product is made from 100% fresh apples. The transparent bottle and paper design all match the hue and taste of the product.

The left picture shows the whisky packaging of three different years. The design of the paper is a uniform style. The illustrations and figures change to highlight the 17th, 21st and 25th years of the theme of the old wine, plus the graceful bottle to attract the appreciator. Desire.

The right side of the image below is another branded brandy wine package. This wine has the same high quality as the cognac. The paper design is simple and elegant. The bottle is designed to resemble the 18th century style.