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[Office Partner Information Center] The real estate market has been booming in the past few years, providing the furniture industry with sufficient driving force and development space. If you don't buy a house, there is no need to renovate the house, and there is no need to buy furniture and decorate the nest. As a downstream industry closely dependent on the real estate industry, the future market prospects of the home industry are closely related to the trend of the real estate market. 
The giants of the furniture industry have taken advantage of the opportunity to complete the transformation and upgrading, and the accumulated energy will surely break out in the future. However, this kind of outbreak requires strong power support: the consumption concept of the new home that people pursue comfortable personality will bring strong purchasing power to the furniture market; once the wait-and-see period of the property market regulation is over, the concentrated outbreak of rigid demand will also drive the home building materials. The sales of the blowout; the large-scale supply of policy rooms will also become a blue ocean for furniture companies to be further explored.
Property market regulation promotes market development
In the past two years, property control policies have been successively introduced. Although many people have a conservative attitude toward the future development of the furniture industry, some insiders believe that the furniture industry is a potential beneficiary of a new round of real estate regulation. A series of property market regulation policies were introduced to combat real estate speculators.
Experts analyze that real estate buyers buy houses for the purpose of appreciation, and there are very few people who actually live. When buying and selling transactions, rough houses are more popular in the market. Therefore, real estate speculators generally do not renovate their houses. It is not a customer in the furniture industry, so those real estate speculators can not bring actual economic benefits to the furniture industry. The dominant group of household consumption is those with rigid demand and improved housing demand, and their demand really affects the sales performance of the furniture industry.
Regardless of the outcome of the current property control policy, it is undeniable that investment consumers will become less and less disappear. If the house price starts to fall, the rigid demand will be released after the consumer waits for the mood to decline. The cost of the ordinary people spending on the house is reduced, and naturally the proportion of the decoration will be larger.
The property market regulates or activates the consumption of the furniture market
At that time, the long-term trend of the furniture industry will inevitably improve. Whether it is the home improvement market or the building materials industry, there will be a retaliatory rebound. If the housing prices are still in a stable rising state, after a period of waiting, those consumers who strongly need the house will still The shots, the people who shot this part have their own rigid needs, and the self-occupational decoration is bound to promote the furniture consumer market.
In order to stabilize housing prices, the professional real estate speculators will not lightly pick up the house. They will rent the house for simple decoration and rent it. The large number of vacant houses enter the market is also an increment, so the decoration market is also a big increment. This part of the market share can not be underestimated.
In addition to the above factors, the promotion of affordable housing will reverse the situation and is expected to boost furniture consumption. The cost of home purchases saved by low-cost housing prices will be transformed into decoration purchasing power and market demand for home building materials.
Consumption concept promotes industry demand
An authoritative organization has conducted surveys and found that people buy furniture in five situations: income increase, marriage, improvement of the residential environment, promotion, and addition of a new population to the family. These five factors have become more and more effective in our industrialization and urbanization.
For the future development of the furniture industry, many people believe that Chinese people have the traditional concept of home ownership, and the value-added function of real estate determines the rigid demand for housing, and this self-sustaining demand will inevitably lead to renovation. Need, so from the point of view of demand-determining the market, the potential of the future furniture market is still very large.
The industry believes that regardless of any age, people have the desire and requirements to pursue a better life. Due to this potential demand, under the premise of people's growing material living standards, it is the goal of people to create a comfortable and enjoyable home. These constitute the rigid demand for the future development of the furniture industry.
With the development of the city, the transformation of the village in the city, the construction of the new city, the real estate volume will continue to be a gradual growth process in the future, which will provide a strong guarantee for the development of the future home industry. The improvement of residents' living standards and the continuous innovation of furniture products will shorten the cycle of people replacing new home products. Therefore, the future of the furniture market is very broad.
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