The spirit of toy memory industry in Guangdong and Hong Kong is more charming than toys

â–¡ Lin Tao (Guangzhou, post-80, commentator)

I am often asked if you are 30 years old. As an "old cake", why do you go to the toy store all day? When I feel in a good mood, I will ask, why is the most advanced toy series produced by Japanese BANDAI company, "Super Alloy Soul", which has been producing Sany Wanneng, Invincible Iron Man, Beastmaster, Universe. Toys from around the 1970s, such as the Great Emperor and the Future Fit (commonly known as the Golden Lion King)? The answer is simple, because toys are not only children, but also bear the childhood memories of adults.

Let us understand this problem with life cycle theory in economics. Imagine such a scene: When you are still a ten-year-old child, although the cartoon character toy played every day on TV is in front of you, but you can't afford it for a year's pocket money, how much resentment will you generate? And 15 years later, when you get your first salary, what will the first thing do? Of course, it is rushing into the toy store for retaliatory buying! Is there wood?

This is the common growth experience of children in Guangdong and Hong Kong. In many Hong Kong toy forums, I often hear the news of the "Reissue Super Alloy Soul Invincible Big Iron Man". The so-called engraving is the game that was introduced in the market ten or twenty years ago. These toys often occupy the top of the pyramid, because buyers are both “old pies” with consumption.

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Compared with the provinces in the Mainland, the people of Guangdong and Hong Kong in the 1970s and 1980s had more in common with their toy preferences. This is because in the late 1980s and early 1990s, Guangdong had been able to watch Hong Kong TV. At the same time, Hong Kong and Taiwan began to introduce a large number of Japanese cartoons, which soon became the common memory of children in Guangdong and Hong Kong.

The well-known secret is that Japanese and American comics, cartoons, and other "non-material" cultural products are always for the "material" products such as toys, models, stationery, etc., and even cartoons are toys. Design the story again. Therefore, from an objective point of view, you can say that the children of Guangdong and Hong Kong are the captives of the Japanese animation industry. However, when they were young, they watched the animation after school every day. Even after watching the "Dragon Ball" in the late night, it was still indelible.

What is even more exciting is that the earliest acceptance of the animation and creative culture has also made the Hong Kong and Guangdong youths the most powerful driving force for animation and creativity. For example, in recent years, Guangdong’s “Model Spiritual Reality” has continuously introduced modified toys, while Hong Kong has launched an internationally renowned “Iron Brothers” series, and combined with the manufacturing advantages of the Mainland, it has successively launched 12-inch humanoid dolls for movie characters, at Iron Man, ending The sci-fi and war-themed movie characters of the high-end doll market are famous.

Toys are a happy gift in the eyes of children. They are healing prescriptions in the eyes of "children's shadows". From the perspective of the Guangdong-Hong Kong cultural community, it is the history of the rise and fall of cultural and creative industries. It is the creativity of Guangdong and Hong Kong. Common carrier. Don't underestimate the toy.

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