The ten "most" behind the hot 2017 Guangzhou Expo

The 19th China Construction Expo (Guangzhou) has just come to an end, with an exhibition area of ​​390,000 square meters, more than 2,200 exhibitors, and a total of 920,000 visitors. It continues to lead the world in its kind. It is said that the exhibition is the weather vane of the market, especially the construction of the industry "New Year's Day". Behind the hot popularity, the madness of the whole house customization can explain the development trend of the industry.

"The most" full cross-border collective debut

The cross-border brand of this exhibition is simply combed: real estate cross-border: Country Garden's modern building beauty home; building materials cross-border: Liansu (Leading), icon, Wrigley, Kohler; sheet crossover: Dawang coconut (Blanza), water-based Ketian, Germany's top 100, three thousand square (Hao Bo Te); finished furniture cross-border: Jianwei (Home Yue), Top 100, Pocket Pearl, Dynasty Custom +, Federal; soft furniture Cross-border: Gujia, Mousse, Fuanna; electrical and other cross-border: Deyi Libo whole house custom, Wangeli (steel enamel) stainless steel cabinets.

Cross-border custom-made home strongest lineup appeared in this exhibition, becoming one of the biggest highlights. Cross-border brands enter the custom strategy is to seize the entrance, grab the wind or the integration of resources, brand extension, cross-border investment, high-profile debut, quickly raise the industry's competitive threshold, accelerate the integration of the industry, but also bring to the SMEs A bigger market challenge.

"The most successful" debut

The products that Fuannameijia displayed in this exhibition are bold and advanced design concepts. A soft-wearing, home-made enterprise, its understanding of the design elements is not ordinary, the entrance to the three snakes, very stunning and eye-catching. Going in and showing a new Chinese style that has nothing to do with it is so dazzling. Customized home display design pays attention to the "set" display, the style is fully presented, Fu Anna changed the tradition, completely independent display of the unrelated product system, really bold. The thick variety of wallpapers, soft styles, advanced design styles and products have attracted industry experts to discuss and confuse, and have to say that this debut is a success.

"most" Chinese

New Chinese-style custom homes have been in full swing in recent years, and larger brands have increased their efforts to develop new Chinese models. For two consecutive years, Marg has been groping in the new Chinese products, and the style, display and promotion of the new Chinese products are remarkable. Margí promotes its new Chinese brand Margtang. The application of Mag's study, ink painting, Chinese cabinet doors, table cases and soft decorations is awesome.

There is a low-key and pragmatic brand worthy of attention, called "Waogen 8090 Whole House Customization", from Shenzhen. After reading most of the brands, they are all emphasized in the product display, big brands, atmosphere, a whole set of products 50-80 squares, villa exclusive, and so on, but very few brands do market research on today's customized home market. To do product segmentation, the Wogen 8090 has a clear positioning. Rooted in Shenzhen, I am concentrating on the research of small and medium-sized units, and have been well displayed and applied in products and terminal displays. Focus on small and medium-sized units, after 8090 consumer groups, young and fashionable, exquisite and compact.

“Most” big exhibition hall, “most” multi-branded brand

Daxin became the largest booth of the exhibition, and won 1200 square meters, which is not only a direct manifestation of the strength of the company, but also the 55 new products that can be originalized by the company. The big letter model has obvious competitive advantages and is the leading brand of customized home. The country's more than 1,500 stores are all profitable, creating industry myths, and not accepting the initial fee, not receiving the deposit, it is more attractive! In 4 days, the big signal said that 516 companies have signed up to join the number of customers, the number The most!

"most" lascivious

Covan's flexible application of multiple colors such as red, yellow and black has become the most "lean" brand in this field: the façade of the door first feels too "dazzling", there is no rule, the exhibition hall is finished, and there is a different understanding, Kefan's Designers, especially the chairman of the design of Lin Tao, have an unusual understanding of color, mixed colors of various colors, more fashionable products, and international standards!

"The most" big big move

Who wants to say who is the biggest brand in custom home? Of course, Sofia, this time Sofia showed its latest brand customization and slogan at the show - Sophia's whole house customization, understanding of space, and living. So, after Sophia entered the big home, it has already entered the wooden door industry, and established a door and window company with Huahe, entered the mature cabinet industry, and Simi cabinets. The exhibition announced that it will enter the curtain and lighting industry to make a real whole house. Custom one-stop solution. During the exhibition, Sofia also released a press conference to enter the new category in its 4.0 era. therefore. Understanding space and living is an important manifestation of its development strategy.

"Most" Industry 4.0

There are two brands in this exhibition that show the application of robots in the production backstage, which has sent a signal to the industry: Industry 4.0 is not far from us. In the past, you may have heard that this time came suddenly and came thoroughly. Both Shangpin Home and Guante show the application of intelligent robots in the manufacturing system at the entrance of the exhibition hall. No one is so close to us.

"most" confident brand

Weiyi Customs is the most confident brand in this exhibition. What is the saying? The whole audience only has a custom-made 300-square booth but no set of products. It is a purely investment promotion meeting. Inky, just seeing countless negotiating tables and chairs, and marketing staff reception. Weiyi customization has been confident that it will only talk about the product without talking about the model. I don’t know if it’s the praise or the praise!

"most" complete category

As a veteran of the Expo, the company has upgraded the whole system systematically, and the classic double-storey pavilion design, 360° display products, bringing a refreshing sensory experience to the audience. . In addition, Hesheng Yaju has successfully opened a large home, fully integrated cabinets, wardrobes, wood customization, children's room customization and other full-line product systems, so many brands of single brand, the industry is rare. Hesheng Yaju and Ou Gong International have joined forces to become the first company in the industry to launch “stay-in-the-stay”. This model will become a unique weapon for terminal profitability, and is the most “re-marketing and strong marketing” strategy of Hesheng Yaju in 2017. Good interpretation.

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