Xinbao Shirong Top Ten Brands Read Full Text >>

In the tenth consumer survey of the “brand name archives” organized by Germany’s largest weekly magazine “STERN”, Xinbao Shi ranked tenth. Rankings preceded big brands like LEVIS, IBM, SONY and FORD. The survey included about 837 brands including 3199 products.

This survey for the first time included a “brand power” index that reflects the appeal of the brand market, beyond the traditional index. Ranking is based on the brand's appeal to consumers, occupancy, purchase desires, and quality recognition. In the index of brand recognition that translates into brand purchase volume (that is, advertising return rate), Xinbao Shi also achieved an average score of better than 70%. Therefore, it established its long-lasting progress since 1993, and its high share in the apparel industry.

STERN's survey was named "The Tenth Brand Archive." It is based on more than 10,000 interviews and represents the opinion of 50.3 million Germans aged 14-64.

For Xinbao Shi, this ranking is a recognition of its market strategy, indicating that consumers have apparently considered Xinbao Shi not only as a functional apparel supplier. Today, the blue triangle logo has been given emotional factors and the trust of a "reliable partner."

Sympatex entered the leisure jacket field of the apparel industry in 1985. In addition to its use in various types of casual wear, Sympatex was widely used in various types of sportswear and footwear since the early 1990s. , gloves, socks and other products. Sympatex has many well-known partners around the world, such as Asics, Adidas, CAT, Lacoste, Nike, New Balance, Reebok, Triumph, Trek & Travel and many more. In China, consumers can find Sympatex high-tech material jackets among Sympatex's global partners, including the famous German brand Trek & Travel in 41 stores in China.

Through two decades of development, Sympatex has become an international company with offices throughout Europe and branches in the United States and the Far East.

In August 2004, an office was established in China. These offices and affiliates independently develop and sell SYMPATEX branded products in compliance with the guidelines set by the headquarters in Wuppertal.

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