41 hotel brands newly incorporated Maidian brand index MBI monitoring Read more>>

Maidian brand index MBI added 41 different types of hotel brands

As the industry's first data platform to reflect the influence of the hotel brand, the MBI monitoring system of the Maidian brand index caused a hot debate in the industry at the beginning of its release. On the site of the “2012 Most Influential Hotel Brand Award Ceremony” held for the first time on August 27 this year, both the domestic and foreign hotel groups, industry experts, and major media across the country have highly praised this. This praise, but also spurred the dot network to continuously improve the point index MBI monitoring system.

Under the influence of policies such as the “Five Rules and Six Bans,” “Three Public Consumptions,” and “Government Meeting Fee Standards” in China, the mid-range hotel market in China has ushered in a period of gold development. Both international hotel groups and domestic hotel groups are After setting up a new brand to deploy the mid-range market, the MBI monitoring system of the Maidian brand has established a new “mid-range hotel brand” outside of the original three monitoring scopes, and according to the positioning of each hotel brand, it has been more accurately divided. Newly added nine mid-range hotel brands, including Hilton Garden Inn, Kaiyuan Manju, and Fashion Brigade, are intended to provide a clear understanding of the dynamics of the mid-range hotel market in China through precise division.

On the other hand, despite the introduction of various new policies in China, the Chinese hotel industry from the end of 2012 to the end of the winter has been a long cold winter, but in the eyes of international hotel groups, even if the hotel industry is depressed at this time, China's huge The market is sufficient to attract them to continue their investment expansion in China. The Maidian brand MBI monitoring system added 18 international hotel brands, including Wyndham, JW Marriott, and Grand Mercure, and increased the number of international high-end hotel brands to 41.

The domestic high-end hotel brands that have been subjected to the impact of high-end international hotel brands have also started a counterattack to deploy second- and third-tier cities and expand overseas markets. These domestic high-end hotel brands have also started to compete with international high-end hotel brands after the “brand awakening”. Game. The Maidian brand MBI monitoring system added 6 domestic high-end hotel brands such as Kaiyuan Mingdu, Tanglayaxiu, and Orange Crystal to provide the most authoritative and powerful support for the brand building of domestic hotel groups.

In terms of economy hotel brands, although giants such as Home Inns, Jinjiang Inns, 7 Days Inns, and Hantings have been dominating the majority of China's economy hotel market, under the influence of the new Tourism Act, the economy The prospect of the hotel market is favored by industry experts, which also gives more opportunities for the development of many budget hotels. The Maidian Brand Index MBI monitoring system also added 8 budget hotel brands such as 99 hotels, city convenience, and city inn on the basis of the original, making the monitoring object more comprehensive.

Since its establishment, Maidian.com has been paying attention to the brand building of the hotel industry. Based on the original foundation, we will continue to increase the number of hotel brand monitoring, improve the monitoring system, actively promote the process of brand building in the industry, promote the healthy and rapid development of the industry, and contribute to the brand building of the industry. Faced with the changes in the global economic environment, the hotel industry should seize every opportunity to enhance and improve the hotel brand image so as to enhance its competitiveness.