American brand furniture design also follows the Chinese market demand

It is reported that the turmoil in the capital market has affected the development of the US furniture market. The news from the Las Vegas Furniture Fair shows that the number of new furniture brands in the United States has plummeted, and market orders have shrunk sharply. Some American furniture brands and even big brands are currently in crisis.

The overall downturn in the US furniture market is facing a demise

American furniture brands, especially well-known brands, mostly come from the capital market, and are injected by various funds and asset companies. Recently, as the overall economic environment of the United States continues to deteriorate, the shrinking of the capital market can not help but make people Worried about the survival of the major furniture brands that depend on it.

In this regard, Wang Lanyu, chairman of Super Comfort International Chain Home, said in an interview that the overall furniture market in the US is now in a bad environment. The just-concluded Las Vegas show also showed the coldness, new products, orders. Also reduced. At the same time, Wang Lanyu also revealed that although many American furniture brands have been produced on a single basis, they are subject to the sluggishness of the overall consumer market. The phenomenon of backlog of goods is becoming more and more obvious among some brands. It is expected that there will be many brands even this time. It is the death of a well-known big brand, Wang Lanyu said.

In addition, Gu Yu, who is the agent of international brand furniture such as Simmons, also pointed out that since 2008, the US furniture market has not completely recovered from the downturn. For American furniture, the United States is the world's most powerful market for consumption. The decline of digestive power has had a huge blow to these American furniture brands, which has led to the demise of the emerging brands.

There should be no price changes in the US imported furniture in the Chinese market in the near future.

Will the demise of the brand affect the domestic import market? There are also consumers worried that the collapse of some big brands will make these brands of furniture become scarce goods, which in turn will drive up prices. Or is it that American furniture in the Chinese market will present a lot of "selling" status?

In this regard, Wang Lanyu said that China's imported furniture market is gradually mature, so that it does not have the incentive to increase prices in the current environment, and those brands that may declare bankruptcy will not cause a large inventory backlog due to the production of orders. There will be no large-scale sale. Of course, some small imported furniture agency companies are not allowed to ship at low prices, but whether the quality is guaranteed still needs careful consideration by consumers.

In addition, Wang Lanyu also said that consumers do not have to worry about the after-sales problem of the domestic market after a brand collapse, because the after-sales service of imported furniture is provided by various agents.

Chinese agents become passive and take the initiative

American brands say "willing to change design for the Chinese market"

The downturn in the US furniture market has caused more and more brand furniture to look into other markets. Does this mean that China's imported furniture agency market will change in the future?

In this regard, Gu Yu said that the US Simmons mattress brand represented by the company has a sales market all over the country. The current operation is normal, but he will still go to the United States to understand the situation in October, and also look at other brands by the way. But Gu Yu said that for furniture agents, the acquisition of a bankrupt brand requires strong financial strength, which is not an easy task.

In addition, Wang Lanyu said that there are already many American furniture brands that have conveyed the willingness of deep cooperation to super comfort, and more inclined to design, production, research and development in the Chinese market. At present, Super Comfort has been in contact with designers of several brands, trying to work directly with their designers to create American furniture that is more in line with Chinese families. Wang Lanyu said that it is expected that such new products will enter the market during the year.

The US furniture market is following the ups and downs of the capital market

Because of the massive involvement of capital, the US home furnishing market also fluctuated with the ups and downs of the economic downturn.

In 2010, operators of five Ashley Furniture Home Stores in the United States filed for bankruptcy protection in Florida.

In 2009, the American mattress brand Simmons filed for bankruptcy protection, divested debt, and changed hands again.

These two brands are sold in China and still operate normally after such bankruptcy protection applications. It is understood that in the United States, many furniture brands rely on the capital market to operate. It is necessary to adjust the capital injection and agency according to market conditions, but this usually does not affect the quality and service of the product itself.

Boloni cabinet furniture was selected as "the most fashionable household items"

Recently, the 2011 "Most Fashionable Housewares Awards" awarding ceremony hosted by Fashion Home Magazine was held in Beijing. Bologna cabinet Miranda won the "2011 Most Fashionable Houseware Award". At the same time, Boloni was invited to join the famous designer Guo Pei to create a soft-packed home work that was also unveiled at the “Zero Art Exhibition”.

It is reported that Bologna's Miranda cabinet series products occupy a leading position in design and technology, with convenient operation, comfortable experience and long-lasting functions. In addition, Guo Pei, a haute couture costume designer, first cooperated with Bolognese to give the furniture, “Rose Whisper”, the excitement, warmth, beauty and grace. The whole set shows the romance of the flowers and the softness of the fabric, while the simple shape of the sofa and coffee table. The crystal lamp and the mirror surface of the wall complement each other, making the soft and hard qualities in the local space complement each other.

Classic square sofa put on the new "leather"

A sofa that won the famous "IF DESIGN CHINA" design award in Germany, recently took off the classic fabric coat and put on a soft leather jacket with a first-class feel.

This set of Mazhaoyuan sofa series is designed by Liang Zhitian, who is known as the Chinese minimalist design master. The beautiful French sand white oak is covered with mysterious black leather clothes. It is masculine and feminine, fresh and handsome. Italian brand-name leather is soft and flexible, and meets the most stringent color fastness standards. Even after hundreds or thousands of stretching or friction tests, it is not deformed or faded. The simple design and simple structure make the product's plasticity greatly improved, and it can complement any space.

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