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In the case of high production costs, sluggish market, and single-store profit decline, how to break through the furniture companies and seek new vitality is a matter of great concern to the furniture industry. Recently, in order to get rid of the lack of marketing, some furniture companies in Shenyang have been involved in the overall housing of solid wood furniture, adding a warm color to the furniture market that is in a downturn.
Market new blue sea
Shenyang is one of the solid wood furniture industry bases in China. There are many solid wood furniture enterprises. Solid wood furniture products are sold in domestic and foreign markets and are well-known in the industry. In the past, due to insufficient innovation, the phenomenon of product homogenization was serious, coupled with the downturn in the upstream housing market in recent years, the sales in the furniture market were weak, and the performance of the company was lower. The implementation of diversified marketing is becoming a positive choice for solid wood furniture enterprises to go out of the downturn and move towards the market high ground.
The survey found that in recent years, the new form of service and marketing popular in the home market - home delivery has entered Shenyang. However, most of the operating enterprises are national chain institutions. Their custom furniture and household products are mostly plate type and steel-wood structure, and the production capacity is limited. It can not meet the demand of custom solid wood furniture for villas and high-end residential customers. Therefore, the solid wood home delivery market has become a new market blue ocean.
Shenyang Mingge Furniture Co., Ltd., which produces solid wood furniture, relies on the advanced equipment for manufacturing solid wood furniture, excellent craftsmanship, manufacturing capabilities, brand influence, and meets the needs of customers. It has launched the first “solid wood furniture whole house†product in the local area, opening up The differential development of traditional furniture products is the road to business development.
It is understood that the overall home decoration of solid wood furniture can be regarded as an upgraded version of home integration. That is, through the whole room design and other services, according to the requirements of customers, we can provide customized furniture, custom wood products and decoration components and other main household products, which can provide customers with overall services and overall products, and can provide customers with single-piece products and customers' needs. Single service.
If the customer customizes or purchases a certain solid wood furniture, the home delivery service can be centered on a certain solid wood furniture, and the whole house can be used for solid wood home decoration: tailor-made design, custom floor, wooden door, stairs, cabinet , wardrobe, bookcase, wall Cabinets, shoe cabinets, TV cabinets and other related products make the whole house home products seamless and unique.
At present, the famous furniture "solid wood whole home delivery" has been recognized by villas, high-end residential, ordinary residential customers, and orders are constantly coming.
Home improvement manager role
According to Tian Tingzhe, general manager of Shenyang Mingge Furniture, the overall layout of solid wood furniture, in layman's terms, is the whole house “solid wood furniture butlerâ€, the customer's whole room solid wood household products, independently undertaken by a furniture company, providing one-stop service, with unique advantage.
First of all, it can be used for the design and production of solid wood homes in the whole house, which is different from home improvement companies. Home improvement companies lack manufacturing capabilities. Apart from home design, other services are called “takeaways†and they are not able to cook. The solid wood furniture enterprise is the successor of the carpenter ancestor Luban, and the design and production are all completed by themselves.
Second, the individual is different from other wood products business, such as cabinets, flooring, doors, cabinets and other clothing companies. The equipment, design and manufacturing capabilities of these enterprises can only be completed in single or several products, while the manufacturing capacity of the furniture enterprise can customize all solid wood furniture products for customers. At the same time, it can also customize the above types of products for customers.
The market effect shows that the “solid wood whole house†launched by the solid wood furniture enterprise organically combines the service advantages of the home improvement enterprise and the product advantages of other home furnishing enterprises to meet the customer's demand for “solid wood home life†products and services, and has integrity. Stronger, better quality, less decoration, more distinctive, more worry-free and more cost-effective features.
One is free design and tailored. According to the actual environment of the customer's family, design the necessary products, and design the 3D renderings of the whole house furniture series such as kitchen, bedroom, study, living room, dining room, etc. The customer feels the experience, makes the choice, according to the drawing, production, Combine individual needs with finished furniture products and do extension services. In the customization, we strive for doors, cabinets, cabinets , walls, etc. In the style of matching, we are unified and not monotonous. The taste is elegant and not vulgar, pleasing to the eye, warm and harmonious.
The second is factory production, standard specifications. After the design of the whole house furniture of solid wood furniture is completed, the processes of material selection, processing, lacquering and quality inspection are all completed by the modern production line according to the national production standards and environmental protection standards, and the quality and after-sales are absolutely guaranteed.
The third is environmental protection, health and safety. The solid wood whole house products are all completed in the workshop, and then enter the customer's family. Compared with the woodworking on-site production and home improvement company construction, only the installation has no construction, and there are no environmental problems such as noise, garbage, waste, pollution and radiation.
The fourth is to save time and efficiency, convenient and fast. Local solid wood furniture enterprises do the overall home delivery, with the incomparable advantages of other home delivery service enterprises and institutions, integrating on-site measurement, design, production, delivery, installation and service, all completed by the company's own high-quality professional team; production Uniform with service standards, there is no problem of multi-headed agreement, multi-party communication, multiple standards, etc.; from order to delivery installation, compared with other products provided by other enterprises, shorten the service period by more than half.
Fifth, the cost is reduced and the cost performance is high. At present, the cost of labor in home furnishing enterprises has risen repeatedly, and the on-site service of single-product household products is also a price hike. The solid wood whole house is arranged by a single company, and the whole process is serviced. The cost is greatly reduced in terms of design, logistics, labor, etc. There is no additional cost, which is beneficial to consumers.
Test the comprehensive strength of the company
In the Shenyang furniture industry, the overall home delivery as an emerging home business reflects both the development and market needs of the overall home furnishing industry. It also shows that the tailor-made marketing model and the core elements of people-oriented have become the most attractive to consumers. Good selling point, in today's era of intensive development and humanized marketing, the marketing method of home delivery has become an option for differentiated marketing of furniture companies.
It is understood that although the solid wood home delivery is a new service format, it is in a slow state of heat, but the huge "Qian Jing" is very tempting. A home delivery company said that the company has a home delivery performance of 30 million yuan a year, and Shenyang has a large market space for home delivery. It is reported that a number of solid wood furniture companies in the country have entered the solid wood home delivery industry. In the future, the home delivery market will form a situation in which the solid wood furniture enterprises, decoration companies and home delivery agencies compete with each other.
The person in charge of Shenyang furniture industry pointed out that the entry of solid wood furniture enterprises into the home delivery industry is the choice of diversified development of enterprises, and it is also driven by market demand, which represents a development trend. It is believed that some solid wood furniture enterprises have the ability to do so. Due to the large number of solid wood housework projects and high professional level requirements, enterprises must have comprehensive strengths such as home design, multi-product tailoring, production standard control, process technology, high-quality employees and after-sales service. At the same time, this new format, industry standards are not clear, not all solid wood furniture companies can get involved.
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