Annual sales of 200 million pounds! The British are actually buying this toy.

Research firm NPD Group revealed that for the first year of July 1, 2017, the sales of British superhero toys exceeded 200 million pounds, of which Batman is the most popular superhero character. And in the first half of 2017, British consumers spend £13 on toys and £1 for superhero toys.

The "Lego Batman" big movie helped to promote the Lego mini doll as the number one superhero toy in the year ending July 1 this year.

Ranked 2 is the Mattel DC Comics series of female superhero dolls, including the villain Batgirl, Wonder Woman, Superwoman and Harley Quinn in the "Suicide Commando" in "Batman: Dark Knight".

NPD Group expects to see a new record in the sales of superhero toys before the end of this year, "Spider-Man: Return of Heroes", "Transformers 5: The Last Knight", "Lego" When the movies such as Phantom Ninja and DC Comics' Justice League are released, the toy market will have a peak sales period.

Many adults are very childlike and willing to invest for themselves. Frederique Tutt, global industry analyst at NPD Toys, said: "The Superhero series of toys have a lasting appeal to children. The enduring characters of Batman and Spiderman can still resonate with the children of today."

She also said: "The recent growth in sales of superhero toys is mainly driven by a number of factors, such as the film studio's integration of all superheroes into a movie, such as the Avengers. Globally, superheroes have become Part of the child's daily life. In addition, the film studio used to ignore the superheroes' fan base, but in the end also launched a movie to take care of such audiences, such as "Wonder Woman."

The UK's best-selling superhero series of toy rankings released by the NPD Group are as follows:

1. Lego Group's "Lego Movie" series mini dolls;

2, Mattel DC comic series super heroine fashion doll;

3, Hasbro Avengers Titan Hero Series dolls;

4, Hasbro Transformers Rid Hyperchance hero series toys;

5, FlairTeenage Mutant Ninja Turtles Basic Figure Teenage Mutant Ninja Turtles;

6, Hasbro Transformers Robotics in Disguise One Step Changers toys;

7, Lego Super Hero Series Batman Gotham City chasing toys;

8, Hasbro Transformers Rid Warriors toys;

9, Lego Superhero series Spiderman evil spirits Ghost Rider Team Up toys;

10, Hasbro Playskool Heroes series Transformers rescue car toy.

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