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Every year when you enter the Basel pavilion, there is always a sense of déjà vu: a similar flow of people and the same noise, a static booth and familiar old friends, even more than half of the products are I've seen it before. For me at least, watching the Basel watch show is exactly the same as watching the F1 China race every year at the Shanghai Circuit, although almost every year is fiercely contested from an expert and amateur point of view, Ordinary people may be more or less the same circle. However, Basel will surely face a drastic change from appearance to interior next year. The cause of course is the upcoming renovation of Basel venues, it is said that the new museum will put into practical use each year, for those who have a huge capital of the big brands are excited, and the weak little brand feel a little uneasy . In fact, Basel's venues are not without any minor adjustments over the years, but the result of each adjustment are conducive to big brands and big groups. For example, Tiffany's group this year, the termination of the cooperation with the Swatch Group, and its original ownership of the "site" is still preserved, become Swatch's collective display area, in the very expensive Hall 1, especially the location The best core area is particularly eye-catching. Think about it, from Italy, little-known U-BOAT actually able to occupy a large block in the No. 1 "site", while Japan's industry giant Seiko and Citizen can only Hall 1 in the deepest part of a small Lot on the body. There is also the familiar Swiss plum table, has been unable to occupy a slightly better position, although every year invites a lot of business partners and media participants, but only in the off-site hotel to meet. By next year, this format will of course change, but toward the strong big brands is conceivable trend, such as tabulation "rookie" Swarovski will confidently plan next year its crystal and watch together, make people realize The overall strength of the great. Associated with it is that those large companies and large groups that have shown strong performance are also faced with uncertain changes. After the last financial crisis, the long-term control of the family power of Rolex due to the Meadows case and seclusion in the background, which more or less people see Rolex new series of changes. And Swatch lost in the old Hayek, as the community has a decisive influence on how the Hayek family will also lead a lot of people moving forward, there is news that the Swatch Board is being replaced by new and old, However, such a change will follow what road development attracts attention. Because Swatch not only has many overlapping brands in the market, but also has a series of parts and components related to the survival and development of the entire Swiss watch industry. Its changes will affect the entire Swiss watch industry. In addition, the Bulgari LVMH group to buy how to promote their own watch industry is also worthy of special attention, for a long time the group's brand positioning has been wavering, and are still adjusting. And Bvlgari this has been involved in a variety of different types of watch brand also really makes the group for some time difficult to quasi-pulse. Of course, there is also the topic of "digging corners" at the Geneva-based watch show of rival Richemont, and it is quite possible that there will also be some effects of pulling the whole body in the period between the old and the new. What consumers may be most concerned about is the change in product trends. In the context of uncertain economic situation, on the one hand, the traditional watch factory has a cautious investment or even a moderate contraction of the trend around the classic style of products, Patek Philippe's performance this year, in particular, reflects the pro-industry veteran forward Development methods. However, a large number of similar Swarovski jewelry or fashion industry with a background, rich financial strength of new entrants, but also for the net traditional watch factory is facing a no small impact. Fast paced, but also new perspective, which is more attractive to consumers. People have become accustomed to a lot of classic products lost in the new products such as Chanel J12, and more to get used to Chanel's tourbillon, Hermes's own movement, then the next tabulation "rookie" will do? Right now, the traditional network brand more and more passive follow these "newcomer", continue to try to speed up the introduction of some of the characteristics of design, more eye-catching products, but the traditional focus on the quality of the network inherent in particular the movement and workmanship The evaluation criteria for measuring the level of watchmaking is not yet fully in line with the modern design trends, especially the question of whether the classic style will expire. There is always a hover between the old style and the new style, and the future product trend will become A lot of the old brands that bear the weight of traditional network difficulties, temporarily in a state of no solution. I remember when I came to Basel for the first time about 15 years ago to watch the exhibition, Hall 1 here is basically the format of today, especially in the first half of the exhibition hall where there is almost no movement of various brands. In addition, most exhibitors are in a 3 × 3 meters square around the space, people can show their side to do business at a glance, the flavor of a market, control can be described as a difference today . Perhaps change means improvement, and people should be comfortable with it.