Li Ning everything is possible

Favorite "country of youth" is Jet Li and Li Ning . Because of their youthful handsome, skilled, famous all over the world. I remember going to Hong Kong a year to see the local variety shows, Lee was a guest, the host let them do a performance, so a fight a set of longquan, a do a few Thomas full spin on site, the scene screaming girls, Applause surging, Jet Li is very calm smile, Li Ning is cautious, hands do not know where to put. At that time, intuition, this person does not seem to like this scene. Sure enough, more than a decade, often see Jet Li's films and shows, but never see Li Ning. Blue Lion and CITIC Publishing House, Beijing University Case Management Center together planning the publication of "China's top 100 benchmark enterprises," I told Yu Liqi, you can write Li Ning. Li Ning is hard to write. The most difficult place is Li Ning. With a super sports star brand, the advantage is that awareness, the market started rapidly. One of the dangers, Li Ning may make mistakes, make mistakes, make mistakes, a business brand to maintain one's reputation, there is no greater risk than this. The second danger, sports stars are most likely to get angry, and today into the Li Ning store, the boss of a "big shark" O'Neill, the children asked, "Who is Li Ning? Will tell a truth: a business to be successful, we must first enter a good industry. This truth is very much like "women afraid to marry the wrong man, afraid of the wrong men." Sneakers are not like a "good industry." The reason is very simple, the world's most brand-name companies in this industry there are several, Nike, Adidas, Reebok and Kapaa, which are not to mess with, and, sneakers, the technological revolution has passed, innovation Has been rigid, there is no way to find "Blue Ocean." What is even worse is that China is the largest producer of sports shoes in the world. A large number of domestic brands rely on the advantages of production capacity and price to survive. In order to price war with Li Ning, they are "always prepared." Li Ning is so, caught in the middle. However, it is hard to achieve China's first place. Therefore, the benchmarking significance of Li Ning is here. How is it cool and dazzling star unsure of aura to stabilize? How does it transcend the powers in the cracks? Li Ning fame in the Olympic Games, Office, after many years of sponsorship of the Chinese Olympics, but it is their turn to do the door of the 2008 Olympic Games, but did not fight for sponsorship. It is said that Li Ning bites his teeth as an "astronomical figure," while Adidas opens up an "astronomical figure" several times bigger than his "astronomical number." However, Li Ning today is widely recognized as a model for "non-Olympic marketing". How can it make itself surprisingly successful in the Olympic Games? Business is a "bloody" intellectual game. 150 years ago, Zuo Zongtang asked Tseng Kuo-fan's younger brother Zeng Guoquan, "where is it for the best of his life?" And laid down Nanjing City to force Hong Zengquan's once-old Kaohsiung to "spell his money and kill as hell." In times of peace, entrepreneurs are attacking their own "Nanjing City." Li Ning company's ad is very "bloody." It says that everything is possible. China Li Ning encounter Nike, Adidas, there is no way not wonderful. Yu Liqi wrote a lively, but also wrote a doorway; write out the origin and growth, wrote an unpredictable future. I like her book title, "Heart of the Champion," beating vigorously.