Competing for the cabinet market home alliance or becoming a new weapon

The phenomenon of home alliance is no longer a new topic. After the pilot, the home alliance is sought after by consumers. Once the home alliance model matures, it may become a magic weapon for the future market cake. Cabinet companies may consider participating in the home alliance as a plan.

Not yet entered the building materials market, you can get three or five alliance activities DM single in the hands, the sales are amazing, the gifts are rich. If you spend tens of dollars in deposits to participate in the event, you will get equal or excess blankets, small appliances, etc. If you are not satisfied, you can return the deposit unconditionally. This is the phenomenon of the home alliance that is hotly debated in the market recently.

Building materials, furniture and home appliances group promotion, channel sharing, reducing marketing costs, the future home market will enter a marketing era dominated by small groups?

Inter-brand cooperation, the model of joint promotion seems to have a significant effect on sales. The joint promotion method reduces the marketing cost, and jointly develops the market through channel sharing and customer sharing. In order to ensure the effect of the event, the alliance will also send a commissioner to the newly delivered community to issue the leaflet and target the target group around the building materials market. Event promotion, the same grade, quality complementary home brands formed an alliance, the current home market is stirring up.

Each brand in the alliance has a target consumer group that can be combined to maximize the customer base. Customer resources are the guarantee for the maximum benefit of the alliance activities, so it is necessary to raise the deposit threshold. This is not to make money but to target the target consumer group. In fact, consumers can get excess gifts when they pay the deposit. Customers who have paid deposits are at least intentional people. For example, some of them are directed at the ceramic tile brands in the alliance. At the same time, they will also purchase willingness to other brands such as sanitary ware, furniture, cabinets, etc., and drive more sales.

Many consumers who participated in the alliance also said that participating in the alliance activities is nothing more than a good reputation of the fancy brand, and the people on the scene are more powerful, which can increase the bargaining power with the merchants. More large orders, most of the tiles, floors, bathrooms and cabinets were purchased at the site. One consumer said that the alliance activities have a lot of publicity on the newspaper network and mobile phone text messages. It is difficult to think about it, and it is a waste of time and wasted energy to understand the price in a hot day. It is better to participate in the event. Buy it all at once.

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