Creative Packaging: Let the slow-moving gifts become popular items

Exquisite gifts, with bland packaging, its value is greatly reduced. Think of it on a gift wrap and make a big profit.

[Success] Creative Package Promotional General Gift

On the road about 50 meters to the side of Baofeng Road 63, there are 8 gift shops, and a “popular gift shop” is well-known within the circle for its highly creative packaging.

The owner of the store, Ms. Yao, said: “The gift wrap can be elegant, weird, and fancy, but it must look clever. It must not be wrapped in a wrapper, and it should be completed with a bow. It must have sufficient imagination to make it shine.”

Ms. Yao entered a batch of fragrant candles that were barely needed this season. She wrapped it in colorful cotton wrappers. In less than a week, three hundred candles sold out. The candles decorated with pink heart-shaped decorations have also been fully utilized as a box for other gifts. “The gift in the store is more popular and the value is not the same after it is carefully packaged. I can make it pretty much what others can't sell.”

Ms. Yao, who studied art, used packaging paper and silk to make various kinds of packaging inlays - French butterfly, six heart pearl flower, and cartoon characters. With gift packaging, she also creatively designed a variety of paper gift bags.

[Market situation] The old packaging style is unchanged for ten years

The reporter visited more than a dozen gift jewelry shops on Wuchang Road in Wuchang. It was learned that after a customer purchases a gift, it is generally packaged directly in the gift shop. The small gift package needs 6 yuan, and the big one has to be priced according to the size of the gift, generally around 15 yuan.

"The packaging is very simple. A seventy-eight-dollar pack of paper is tied up with a plastic tape and a flower is stuck on it. That's it." Lin Bo, a gift shop, said, "For more than ten years, it was like this."

Afterwards, the reporter went to a nearby shopping mall. The service counter was marked with the price of a gift package: self-made paper in the shopping mall, and the package was free; with a plastic or silk tie, and another 5 to 10 yuan; with the optional wrapping paper, 12 cm The following gifts are 12 yuan.

The same is true for several shopping malls near Jianghan Road. The small shops selling gifts in the people's parks are similar in their packaging methods. The difference is the paper that customers choose.

[Investment and entrepreneurship] gift packaging ideas for the first

The reporter found that at present, there is no store in the city that specializes in packaging, but the market demand is increasing, such as birthday gifts, business meetings, wedding celebrations and so on. The packaging industry did not have a clear season, and the investment was not high and the operating costs were not high.

It is worth noting that the industry has a certain technical threshold, practitioners need to be extremely creative, design requirements often change constantly, and patience and interest are needed. Otherwise it easily flows into the form and falls into the routine.

Source: Business Tiger. China