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A few years ago, after the concept of "Internet +" was put forward, many industries made a lot of efforts and changes in order to get on the Internet. The emergence of the "Internet + traditional industry" business model has broken the traditional model of the traditional industry, and some industries have achieved good results.
However, in most areas, the Internet is only a channel for sales promotion, and it is not really integrated into every aspect of production and sales. Such "Internet +" is not really "Internet +", and the traditionally aging industrial chain in its bones still exists.
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The emergence of e-commerce has solved the marketing problem of the toy industry. Manufacturers are no longer holding on to wholesale stalls, and are struggling to develop customers. Instead, they can sell their products in real time on online supply and procurement platforms such as Alibaba, Taobao and Jingdong.
This model does make a lot of people earn a lot of money. However, even then, the toy industry chain has not changed, and the labor-intensive industrial characteristics are still obvious, which has brought many difficulties and obstacles to the upgrading of the industry.
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This is a typical B2B, B2C model: the factory first purchases raw materials, then produces and develops products, passes through sales channels, and finally sells the products to consumers.
In this process, consumers are at the end of the industrial chain, they are not involved in the production of products, and always accept products passively.
This creates problems: producers spend a lot of resources and money to develop new products, and then spend a lot of energy to promote the sale of products, the result may be that consumers do not buy.
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Some people say that the arrival of the Internet era has just begun, and the previous series of changes is simply a warm-up. With the transformation and advancement of big data, cloud computing, and Internet of Things technologies, business models will continue to be subverted, leading to a new industrial form.
C2B is an industrial model that is more in line with the development law. This model changes the relationship between the original producer and the consumer, and all production and sales are consumer-centric. What kind of products consumers need, the factory produces custom-made products for consumers.
In fact, this is the final model of the business model of the Internet era. It is impossible to customize the personality at this stage. It is impossible for us to produce different toys according to the requirements of each individual.
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In the process of changing B2C to C2B, there needs to be a transition phase. This stage is the ecologicalization of the industry.
The toy industry ecology is to break the original industrial chain, based on the consumer-centered and supply chain integration platform, and other industrial nodes work together to form a professional, online and intelligent industrial ecological network.
The “Supply Chain Integration Platform†integrates the production resources of the industry to provide the best quality, best-priced, and most comprehensive supply services for other nodes, and ultimately achieves the goal of achieving the lowest cost of non-scale production.
“Marketing R&D†acquires user data through deep interaction with consumers, taps the needs of consumers, and develops a product and service portfolio that suits market needs.
"Manufacturing" masters intelligent high-tech manufacturing technology to produce high-quality products quickly and efficiently.
“Industrial Design†provides design support for R&D and production.
“Capital financing†provides funds for the industry and is supported by entrepreneurship incubation.
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To create a toy industry ecology, we need seamless integration of all aspects, and open up the connectivity of industry nodes in terms of information, capital, and data.
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The most important role of disrupting the original industrial chain is to remove the cumbersome and long supply chain, and then recombined after deconstruction to form a network of industrial ecological chains.
The ecological chain consists of several nodes. All information and resources are online. For the company, it is a platform company that has evolved into many professions.
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The marketing research and development platform acquires the needs of consumers with its own channels and methods, forms big data, and through the professional scientific calculation and analysis, taps the deep needs of consumers, and then designs and develops products that satisfy consumers, or Provide services.
This type of platform can be an IP incubation base such as animation, or an individual with social influence, similar to net red. They use their influence to attract fans and potential customers, and then sell the developed products to consumers.
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“Industrial Design†is a gathering place for Witkeys. Those so-called Witkeys are those who convert their wisdom, knowledge, abilities, and experience into actual benefits through the Internet.
Imagine if you need to develop a new product, you no longer need to raise a research and development team, or rely on people to find someone to help you.
On the platform of the masters of industrial design gathered around the country, choose the best people to help you make the best products. This cost is very low, and the risk is very low, because you are analyzing the data of the user's preferences, you know what kind of person to sell, and where to sell.
The factory no longer spends a lot of money to hire a lot of workers because they have advanced production assembly technology, all production is done by intelligent machines, and each product can be produced at the lowest cost and fastest speed.
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The "marketing R&D", "manufacturing" and "industrial design" can be carried out smoothly, and it is a "supply chain integration platform" to provide them with convenient supply services.
For example, if you were looking for a few raw materials before, you might need to find a lot of business, then compare the price, choose a satisfactory one to purchase, and now you don't need it. When all the information is online, the platform that aggregates the supply resources of the industry will recommend the right things to you according to your needs.
In this industrial ecology, each organization has its own advantages and professional advantages. Others who are not good at it are handed over to other companies. When a company removes its weak business and concentrates all its resources in a certain field, it is a lot of cost for the enterprise to realize light asset operation. For the entire industry, the professional division of labor is conducive to the integration of idle resources and to maximize their value.
Source: Hongteng Toys Showroom
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