Food packaging design trends

[China Packaging Network News] Consumers' opinions and feelings are one of the designers' basis and goals. Therefore, in a sense, consumers are also participants in packaging design. Successful packaging designers are not less concerned with consumer opinions than he is with his own inspiration. Consumers' consumption behavior has a very big influence on the trend and trend of packaging design.

Humanize

Design humanity is the inevitable trend and the final result of the future design. The humanization of the design is based on the rationality and functionality of the design. In the packaging design, we must choose different materials and different structures according to the different characteristics of the product. In today's intense supply and demand of goods, the relationship between people and commodities is more important in the relationship of human communication such as identification, understanding, and emotional resonance. Therefore, meeting human needs is the ultimate goal of packaging design.

Green

As a trend of “green” packaging trends in the international trend, at present, China also pays great attention to its development. Green food packaging design, that is, the use of green packaging materials, or the use of materials for recycling, he proceeded from environmental protection, no matter how advanced the future of technology, the concept of green is always an important concept of packaging design.

Nationalization

The integration of ethnic characteristics and culture in the packaging is a manifestation of the national personality. Each different ethnic culture has created different styles of design, and cherishing and inheriting its own traditional culture and maintaining the continuity of culture are not only the needs of social development, but also the need for Chinese design to go global.

Nationalized packaging design is a manifestation of carrying the design concept by embodying the visual image of the nation. It has the function of directly and indirectly displaying the cultural value of the product. From the perspective of modern consumption and commodity packaging, innovation is the inevitable result of market competition and development.