Furniture brand is the winning ace

â– 2011 furniture industry year-end summary articles

With the daily improvement of living standards, consumers' enthusiasm for the consumption of high-end furniture continues to rise, and the market is becoming more and more popular. Looking back on the past 2011, more and more professional furniture stores and brand stores in Qingyuan. For consumers, there are more brands, more competition, more benefits, and wider choices. For the merchants, from the exposure of the Da Vinci home fraud incident in July, the society's attention to furniture products has also increased as never before, and the furniture market is developing towards standardization.

Say goodbye to 2011 and plan for 2012. Some insiders predict that 2012 will be a crucial year for furniture companies to seek stability and change.

product? ?

Homogenization exacerbates brand success

In fact, no matter which industry, there is now a common trend: homogenization is becoming more and more obvious, and the degree of differentiation and differentiation of products is becoming more and more limited. Different furniture factories have the same style, the same style, the same color, and some manufacturers even image packaging like twins. Before you develop a new product, or have a new technology, the company's new products can be operated in the market for several years. Now you have a new product. As long as this product is sold, in a short few months, the competitor will immediately Followed up, and then followed by a round of price wars.

In the past, many consumers paid attention to the workmanship, materials and design of the furniture itself. In just one year, the attention of the furniture brand itself also increased rapidly. In the context of market regulation in 2011, rigid demand has become the main force of consumption. At the same time, the "Da Vinci Incident" has had a huge impact on the industry, and it has also sounded the alarm for consumers, pushing consumers to focus more on the product itself.

Products without brands are low value-added; products that are not competitive will eventually be eliminated by the market. There are many Chinese furniture brands, but the market share is still very limited. Strengthening brand awareness can become the main way to promote enterprise development.

consumer? ?

More cautious about the "identity" certification of furniture

Since July last year, the Da Vinci incident has been receiving much attention. The impact of the Da Vinci incident on China's home furnishing industry will not be measured until now, but it is certain that the scope of the incident will not be limited to several manufacturers, several production bases or several household products. Consumers are also more cautious when they buy.

A few years ago, many people bought furniture and most of them did not know where the brand they used came from. Nowadays, when entering the store, the first sentence of many consumers is to ask where the products are produced. Especially after the Da Vinci incident, consumers who buy furniture are the source of the brand. The more high-end furniture brands, the more cautious consumers are about the origin information, quality information, and brand information.

Merchant? ?

Pay more attention to brand building and microblog marketing

The term “consumer brand” is no stranger to the furniture industry, but it has not received much attention. Until the Da Vinci incident occurred in 2011, and several consecutive well-known companies were “exposed”, the furniture talents were surprised that the public had so many misunderstandings and prejudices against the furniture industry. As a result, the desire to become a "consumer brand" and known to the public has become particularly prominent last year.

Weibo marketing is a new trend in the development of furniture companies since 2011. Due to its strong interaction with consumers and its strong communication, it also has the magnifying effect of offline activities. The most important thing is that it is almost free. More and more furniture companies have joined the ranks of building official Weibo.

Looking forward? ?

Environmental protection is still a hot spot

In the current home consumption market, the post-70s gradually retreat behind the scenes, and become the main consumer group after the 80s of the family. The times have given the post-80s singular ideas and publicity, and their demands for home are to create distinctive highlights.

With the strengthening of consumers' environmental awareness, the increase of rigid demand groups, and the increase in the number of home buyers, more and more consumers are more concerned about the functionality, storage and practicality of furniture. The way of purchasing products based on style and color is no longer the top priority for consumers to choose furniture. Many post-80s consumers regret the pursuit of furniture styling, while ignoring the environmental friendliness of furniture.

Therefore, furniture with environmentally friendly materials, humanized design and intelligent home appliances has become the first choice for consumers. Therefore, environmentally friendly and practical furniture has become a big selling point in the furniture industry this year. For furniture companies, the production of furniture is a systematic project. Environmentally friendly furniture reflects the comprehensive production capacity of enterprises. It is not only the use of environmentally friendly materials, but many factors will affect the quality of environmental protection. Such as the processing technology, the design level of the enterprise, etc. will affect the environmental performance of household products. The environmental protection degree of furniture will become a crucial factor restricting the competitiveness of the enterprise market, and it is also an important manifestation of the comprehensive production capacity of enterprises.

In addition, compared with 2011, the market situation in 2012 will not change much, and the possibility of a large price cut for household products will not be too great. It is expected that there will be a small rebound in the second half of the year, and consumers are more likely to choose in the relatively light first half of the year.

The holiday promotion has been an iron law that has remained unchanged over the years. Consumers can choose to purchase products during the holidays such as March 15th, May 1st and 11th. At this time, the products provided by the manufacturers are not only more selective, but also cost-effective. Some merchants will also draw prizes, send gifts, and provide other value-added services. But consumers also need to shop around, be cautious when choosing products, buying and signing contracts, not only can buy satisfactory products, get good gifts, but also avoid many risks.

â–² Opinion

Qingyuan market is still good

Business competition depends on strength

Li Ming, manager of Qingyuan Bo Royal Residence Expo Center

Regardless of the real estate development in 2011, the downstream home industry has ushered in the rapid development in 2011. As the most downstream industry of real estate, the furniture industry is weak in the whole country from the national perspective, but the second and third tier cities are in retrograde. This is likely to be the second-tier and third-tier cities.

Under the macro control of the country, the market prospects of the building materials and home furnishing industry in 2012 are relatively good, but the level and degree of market competition will become larger and larger, and the actual operating costs of the stores and brands will be higher. In the face of fierce competition, this requires us to continuously innovate and refine management, proactively discover customer needs, and discover and satisfy it. In 2012, the reshuffle and adjustment in the industry will continue to intensify. For those enterprises with backward commercial formats, backward management systems, and slower market response, enterprises will gradually be eliminated.

I believe that the furniture industry as a traditional industry will not disappear, only the closed enterprises have not closed down the industry. In 2012, the furniture industry is still relatively optimistic. As Qingyuan currently has a certain amount of storage for the houses that have not been renovated, it will drive the future market. In fact, the actual impact of the property market on the public's psychological impact is small.

In the immediate need, business competition still depends on strength. As the largest and most professional furniture store in Qingyuan, we will continue to optimize and upgrade the store in the coming year to improve our competitiveness and service level. Internal training quality, external plastic image, constantly advancing with the times, pioneering and innovative, to provide the best quality products and services for the vast number of Qingyuan consumers. We advocate and are committed to creating a one-stop shopping, one-stop service, one-stop solution service complex. We are not only selling furniture, but also providing comprehensive home solutions for the vast number of consumers.

The cloakroom is reasonably divided and neat and more pleasant.

Today, the Big Mac's clumsy wardrobe is gradually being eliminated by us, replaced by a fully functional, well-classed cloakroom. In the Qingyuan market, the first-line brands such as Sophia and Europa have already entered the market, and the wardrobe industry in Qingyuan will become more and more mature. Consumers have a new understanding of the cloakroom. This trend has gradually integrated into our lives, and more lightweight and practical furniture is our choice. Despite having a good storage space, many people don't know how to use it. Today, professionals are advised to teach you a reasonable storage area.

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