Hardcover room into trend wardrobe enterprise channel change

Due to the influence of national regulation and control policies, the real estate market has a strong wait-and-see attitude. Many real estate developers have reduced the risk of sales lag by transforming completed projects into finely decorated houses. Companies such as the iconic wardrobe, the nature wardrobe, and the living room wardrobe have keenly captured this business opportunity and began to establish strategic cooperation with major real estate developers to accelerate the layout in the field of fine decoration.

Market analysts believe that a significant change brought about by the increase in fine decoration projects is that channels are more concentrated, and building materials suppliers are more dependent on channels. Since corporate customers are more likely to solve the problem of information asymmetry than individual customers, the market will have a Matthew effect that shares the concentration of dominant brands. Some small and medium-sized brands will be eliminated, and the brand concentration of the wardrobe market will be significantly improved.

Hardcover room into the trend of the wardrobe business channel to change the need to drive the wardrobe market

The so-called city wall caught fire, and the pool fish. The property market regulation has poured cold water on the mainland real estate market. However, the industry is still optimistic about the wardrobe market that is dependent on the real estate.

According to industry insiders, the main purpose of China's real estate regulation is to lower prices, increase supply, and solve rigid demand. Since the past three decades, China's living standards have improved, and a huge purchasing power has been gathered. With the change of people's consumption concept, it is the most fundamental to solve the rigid demand.

Moreover, since real estate is growing in commercial housing, second-hand decoration houses, rough houses and 36 million sets of affordable housing, from the above, the wardrobe business still has a large market in China.

The above-mentioned people believe that China's current commercial housing and affordable housing are all growing. The purchase restriction policy only reduces the growth of real estate transactions, but the total amount has not decreased.

The executives of Nature Wardrobe Company told the media during the period that their performance is expected to usher in the next five years of gold in China. Because China's rigid demand is very obvious, the entire domestic demand market is very optimistic about China from the perspective of food, clothing and housing. Therefore, the current key target of nature is still in China.

The Industry and Commerce Federation Wardrobe Committee said that the '12th Five-Year Plan' is full of opportunities for our wardrobe industry, but it also has great challenges, because real estate is now an adjustment period, the first few years are the most popular years, the tide When the tides have always risen and fell, the country’s regulation of real estate in recent years, I think it may not be easy to relax. However, in order to improve the living environment of the people's livelihood, the country plans to have more than 30 million housing units in five years. This is a huge opportunity.

Green symbiosis mode

According to the statistics of relevant departments, at present, the refined decoration of overseas markets has accounted for 70% of the market share; while the total renovation rate of new commercial housing in China is less than 20%, and individual cities are even less than 10%. According to the calculation of authoritative institutions, if all the rough houses sold in China are changed to finely decorated houses, 10 million tons of construction waste will be generated each year.

As a result, real estate developers integrate relevant building materials manufacturers to jointly produce fine-decorated houses, forming a green symbiosis mode between real estate developers and building materials merchants, which not only allows owners to enjoy the convenience of 'staying in bags', but also greatly reduces the owner's individual decoration. Noise, dust and other pollution, while saving a lot of building materials, and a large reduction in construction waste.

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