Furniture products are becoming more and more high-end

With the development of the economy, people's living standards are getting higher and higher. The change of the furniture store represents a change in the urban home culture and the renewal of the public consumption concept. After the opening of Qianwang Furniture City, its products have moved from the low-end to the middle and high-end, leading the city's furniture market to move toward high-end.
The reporter found in the former Wang Furniture City that many high-end brand furniture can be seen everywhere. “Does this mean the arrival of a high-end consumer era?” Many citizens have raised such questions during the interview.

To this end, the reporter interviewed Wang Junfeng, the general manager of Qianwang Furniture City. He pointed out that this is a strong signal that "high-end furniture is going to civilians." Wang Junfeng told reporters that the early Qianwang Furniture City was a "big food stall" image in the minds of consumers, that is, the brand awareness of the products was not high, and the price was mainly low-priced.

Although its sales volume has always been in the forefront of the industry, with the continuous market segmentation and the improvement of consumer tastes, it is obviously not feasible to continue to take the low-priced route.

Wang Junfeng said that the furniture industry has entered a meager profit era, not only the brands that satisfy consumers, but also the prices that consumers are willing to accept, otherwise the furniture stores will be eliminated by the brutal competition. Therefore, this year, Qianwang Furniture City has upgraded its stores and brands, and has hit the brand flag, hoping to take the lead in the increasingly fierce market.

While the competition in the middle and low-end market is becoming increasingly hot and the profit of the segment market is declining, the group of high-end products in consumption is growing.

Wang Junfeng pointed out that the "Mesozoic" people between the ages of 30 and 45 have become the most economically savvy consumer groups. They tend to enjoy quality life and pay more attention to improving their taste and style. The high-end furniture is favored by this consumer group because of its superior materials, excellent craftsmanship, unique design and great brand influence. Therefore, the high-end brand home market has great potential.
The changes in the furniture store in the city also highlight the charm of this market. This year, the city's furniture stores have introduced high-end brands, focusing on attracting high-end consumers.

However, compared with hundreds of thousands of tables, sofas, or faucets of more than 100,000 yuan, consumers are more likely to accept that brand awareness and reputation are not too expensive. In Wang Junfeng's view, high-end home stores are no longer suitable for playing the role of "cold bright", how to get into the public mind is crucial.

Wang Junfeng introduced that Qianwang Furniture City has established its "high-end" position at the beginning of the upgrade. Qianwang Furniture City has teamed up with domestic first-line high-end brand furniture to introduce the city's furniture consumption into the era of high-end consumption. Wang Junfeng told reporters ambitiously that Qianwang Furniture City is the leader of the high-end furniture market in our city, so that consumers in our city no longer go to the field to buy high-end furniture.

Wang Junfeng told reporters that in order to relieve the worries of consumers, Qianwang Furniture City promised to "not satisfied with the return within 7 days, and was dissatisfied with the replacement within 15 days", to create a true "supreme, supreme, sincere, sincere" service concept, serving me. City consumers.

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