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Good communication contributes to the success of sales, which shows the role of communication in sales. Therefore, in the process of communicating with customers, sales personnel should manage their own mouths, use their own mouths, know what to say, and what should not be said.
The following are the top ten taboos for sales people to talk about!
1, avoid argument
When communicating with customers, don't forget your career and what your identity is. Knowing that you can't solve any problems with your customers will only arouse the customer's dislike.
If you deliberately go to a fierce debate with the customer, even if you have the upper hand, won the victory, the customer is dismissed, speechless, red-faced, and self-sufficient, you are happy, happy, but what are you getting? What? It is losing customers and losing business.
2, avoid asking questions
When communicating with customers, marketers must understand and respect the thoughts and opinions of customers, and must not talk to customers in a questionable manner.
Talking to the customer with questioning or interrogation is a manifestation of the marketer's lack of politeness, a reflection of disrespect, and the most emotional and self-respecting of the customer. Remember! If you want to win the favor and appreciation of customers, taboo questions.
3, avoid the order
When the marketing staff talks with the customer, they show a little smile, a little attitude, a soft voice, a soft tone, and communicate with the customer with the tone of consultation, negotiation or consultation. They must not talk and talk with people in the order and instructions.
Always remember one – you are not the customer's leader and superior, you have no right to tell the customer, the next order or the next instruction.
4, avoid showing off
When you talk to your customers about yourself, you need to introduce yourself in a practical way, and you can admire them with a little praise. You must be self-proclaimed and self-proclaimed, showing off your origins, knowledge, wealth, status, performance and income. This will artificially create the gap between the two sides and the distance.
To know that between people, the head and the head are the closest; while the pockets and pockets are the furthest. Remember, your wealth belongs to you personally; your status belongs to your organization, temporary; and your service attitude and service quality are your customers' eternal.
5, avoid straightforward
As the saying goes: "If you don't hit a face, you won't reveal it." When we communicate with customers, if you find that there is something wrong with your understanding, don't just point out that it is not true. Isn't it right? The average person is most afraid of losing face and embarrassment in front of everyone, and should be taboo.
Kant once said: "For men, the biggest insult is to say that he is stupid; for women, the biggest insult is to say that she is ugly."
We must look at the object of the conversation, to make things come true, because people apply words, to grasp the skills of conversation, the art of communication, to be euphemistic.
6, avoid criticism
When we communicate with customers, if we find that there are some shortcomings in him, we should not criticize and educate him face to face, let alone blame him. To know that criticism and accusation can't solve any problems, it will only lead to resentment and resentment.
It is necessary to use thank-you words and praises when talking with people; to praise more, to criticize less, to grasp the scale of praise and the measure of criticism, to be cleverly criticized and to slap on the side.
7, avoid professional
Do not use technical terms when promoting products. For example, when selling insurance products, there are professional terms for death or disability in each insurance contract.
Most people in China are taboo about the words death or disability. If you don’t care about talking to customers, you will definitely be unhappy.
8, avoid monologue
When talking to customers, encourage each other to speak. Through his speech, we can understand the basic situation of the customer. Don't avoid marketing people singing a one-man show, personal monologue.
9, avoid coldness
Talk to the customer, the attitude must be enthusiasm, the language must be sincere, the words and demeanor must show the true feelings, to be passionate, true-minded, and expensive.
As the saying goes, "the person who touches the heart, the emotions of the first," is the true feeling of the marketer. Only when you use your true feelings can you exchange the emotions of the other party. In the conversation, the indifference will inevitably bring a cold spot, and the cold field will surely bring business to the market.
10, avoid hard
When marketing people talk to customers, the voice should be loud, the language should be beautiful, the temperament should be frustrated, the rhythm should be clear, the voice should be thick and thin, the speech speed should be fast and slow, the tone should be high and low, and the tone should be heavy and light. There must be sound and color, there is a relaxation, and the sound is lively and lively.
Don't talk without high or low, fast and slow, no rhythm and pause, stiff and stiff, no vitality and vitality. In short, if you don't know what to avoid, it will cause failure; if you don't know what you want, it will cause stagnation. In our conversation, we must understand the "ten taboo."
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