Furniture will increase in price in June? Dealers are facing a dilemma again.

"If this set of sofas is suitable, I suggest you order it earlier. In the past few days, you have received the notice that the company's products will increase in June. It is more cost-effective to buy now." The sales staff of a well-known sofa brand in Huizhou recently notified Intentional customers, the company's products will increase in price in June .

The reporter learned that in Huizhou's major stores, except for some manufacturers that have already signed supply agreements, the original price will remain stable in the short term, and some manufacturers will choose to implement the plan to raise the price of products in June.

The rise in raw material prices is the main cause

The rise in raw material prices directly led to an increase in the price of household products. “As the prices of raw materials such as plates, sponges, paints and hardware accessories continue to rise, and labor costs continue to increase, furniture prices are inevitable. From the general trend this year, the increase is expected to be around 10%.” Huizhou Huiquan Mountain Wu Qiubo, general manager of Baojiantao Supermarket, said.

“After the Spring Festival, the factory has been notified that the leather sofa series has been raised by 5% in March, and June will be the second price increase plan of the company this year.” Ms. Yu, a well-known sofa brand salesperson in Huizhou, told reporter.

In recent years, the cost of raw materials in the furniture industry has been rising. The reporter visited and found that in this tide of price increases, the price of solid wood furniture was mostly increased, especially wood.

Wood is the main raw material for furniture manufacturing. It is a scarce resource. The rising price of wood, coupled with the increasing procurement and transportation costs of the factory, has finally contributed to the recent price hikes of some furniture brands.

Among them, the price increase of mahogany furniture is particularly obvious. According to industry insiders, as some countries and regions in Southeast Asia, which mainly produce mahogany, restrict the production and export of mahogany, the raw materials are scarce. In addition, mahogany furniture is hand-made, technical talents are scarce, and the rise in human resources prices also promotes the price of mahogany furniture. It is on the rise.

In addition, soft furniture will also be slightly adjusted, but, therefore, the price increase of secondary furniture is only part of the brand, so the impact is not very large, such as the royal family furniture, red apple furniture and other well-known brands have not received the factory notice. However, some sales people said that the retail price of the terminal will not change in the near future, but it still has to rise from the general trend.

I heard that buying furniture online may be cheaper than physical stores. Mr. Zeng then searched online. What he didn't expect was that some furniture stores on the Internet were also calling for price increases. “Because the prices of various materials have soared, the cost of sofas has been rising. From September 1st, the whole set of sofas has been reduced. The sale of '1+2+3 sofas' is priced at RMB 2,080. One-piece sofas are canceled, and friends and family who like this sofa are welcome. Friends please take a photo before the fare increase." A shop owner selling the sofa gave such an announcement, and the current price of this sofa is 1950 yuan. In other words, after the price increase, it rose by 6%.

Dealer worried about customer churn

"At present, buying furniture is a big expense. If the price rises obviously, the money that can be bought for sofas and coffee tables can only buy sofas. In desperation, it can only be 'cut love'." In the interview, there are some The public said that if the rate of increase exceeds their acceptance level, it will be considered separately.

Some merchants believe that price increases are a "difficult" issue. If the price is not raised, the cost of sales will increase, and the profit will naturally be compressed. If the price is raised in the current market, it will hurt the enthusiasm of consumers.

Merchants believe that the price increase must be combined with market conditions, otherwise it will lead to the loss of the number of customers. "At present, affected by the regulation of the real estate market, the sales volume of furniture will be reduced more or less. In this case, if the cost is passed on to consumers, it will further hurt consumers' purchasing confidence and desire."

As a dealer, in the face of price increase expectations, it will first consider the affordability of consumers and reduce costs. In the interview, the reporter learned that many dealers have considered the terminal sales pressure and have indicated that they will digest a part of the cost and then gradually increase the price. “Reducing the price increase pressure to the minimum as much as possible, and adjusting the product terminal price in a timely manner.” A furniture dealer admits that it is prudent to face price increases, such as not adjusting the retail price, minimizing the frequency and range of profit to ensure cost, low-key Dealing with the impact of price increases, so consumers are more psychologically acceptable.

Some insiders believe that in the face of higher and higher consumer demand for product cost performance, if the company simply regards product quality as the only competitive point, then consumers will certainly not buy it. Instead, those who combine the best of price, service and quality can gain a foothold in the home market. This series of measures is essential for enterprises to reduce costs, reasonably price, innovate products, pay attention to details, and improve services.

Buy in advance to deal with price increases

The reporter visited several home furnishing stores such as Jin Haima and Jane Eyre, and interviewed several consumers who were ready to buy furniture products. Most consumers believe that the current price of furniture has risen a lot, and the frequency and magnitude of the increase have exceeded expectations.

Some consumers also believe that price increases should also be treated rationally. Ms. Zhang said that it is not excluded that some brands have relied on inferior, inferior materials or cut corners to ease the pressure of price increases. Therefore, it is not possible to look at the price tag. The key is to recognize the brand quality.

"It costs hundreds of thousands to buy a house. It is impossible to save this money." Consumers have not changed much because of the price increase of furniture and building materials. Consumers are more worried that due to price increases, businesses must also consider market balance, thus reducing product quality.

Today, the cost of home improvement and furniture is gradually rising. How to save furniture and save money is a topic that everyone pays attention to. Professionals say that price/performance is an important indicator for consumers to measure product value. It is recommended that consumers choose a cost-effective product when they decorate. It will be the only way to save money and worry.

Consumers are also exhausting ways to reduce furniture costs. The owner, Ms. Luo, told the reporter that some furniture that can be made by herself, such as TV cabinets and wine cabinets, should be called the carpenter. There are also consumers who buy furniture in advance and reduce costs. Mr. Li was originally renovated in the second half of this year. Considering the great promotion of the “May 1st” holiday, he bought the furniture in advance. “It will cost the money sooner or later, as long as it feels good value for money.”

In addition, participating in group purchases is also a good way to save money by making furniture. Mr. Zhang said that he participated in a group purchase of a cabinet brand and found that he could save a lot. “Because the group purchase is directly for the consumers, the cost of the middle of the distribution, such as the E0 grade health plate and the new product sliding door, are all set at a very low price. Through the group purchase, our family has three rooms and one hall. The furniture has saved at least several thousand dollars. And there are gifts to send." Mr. Zhang told reporters happily.

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