High-end soy sauce situation å°´å°¬ packaging innovation to break the deadlock

Soy sauce as a whole, presents a two-level differentiation trend, high-end or low-end, the current mainstream price is still 6-8 yuan / bottle of soy sauce to sell. In fact, not only high-end soy sauce, but also other high-end seasonings are all the same. The high price does not matter. The key question is whether the product has outstanding selling points, has outstanding characteristics over other similar products, and is just holding high and practicing. Proof is useless.

High-end soy sauce and low-end soy sauce are currently mixed on supermarket shelves. There is absolutely no difference from the packaging for consumers, indicating that the condiment companies have not carried out packaging innovation and branding on high-end soy sauce. This is also an important reason why consumers do not buy, then how can brand manufacturers create high-end packaging?

The idea is to lead

A good packaging design, especially a high-end product, must have a unique design concept. The work of a person can never stir the nerves of high-end consumers. A work without a concept is like a person who has no soul and appears to be “not spirited” and naturally cannot impress each other. ......

The 100-year-old Japanese company Kikkoman will make the best of soy sauce and its packaging. The concept package highlights the brand and design concept.

The design should be concise

Avenue to Jane, simple but not simple. Therefore, the shape of the package does not require bizarre thoughts, nor does it require any brains to innovate. Generally use the industry common packaging form. In terms of design, the colors should be as simple as possible, and the colors of the same color should be used as much as possible. ......

The vinegar company 210 anniversary gift box contains a bottle of vinegar, a bottom tray, and a brand brochure. The best thing is that after the vinegar has been eaten, the containers can be used to arrange flowers.

Color is elegant

High-end products are generally taken in dark colors, and brightly-active colors are not suitable. On the one hand, color should be combined with consumers' feelings and hobbies, and on the other hand it should be combined with the industry characteristics of the product. Most high-end products do not use common colors, but tend to use "spot colors" to reflect their rarity and dignity. ......

 

Fresh oyster soy sauce is packaged in dark colors from whole to detail.

Details see skills

An obscure, an identifying figure, an ICON, a font, a corner, will see the uniqueness of high-end products, can be called high-end design. Even if there are auxiliary designs such as inside instructions or liners in the inner packaging, you must strive for excellence. Good packaging tends to be creative and lost in detail. ......

Korean sauce, soy sauce bottle, carefully designed details for the housewife to grasp

There are grades in texture

No matter how good the packaging design is, if there is a problem in the production of this link, then it will be abandoned. Printing production, including materials, craftsmanship and texture, are all very important. ......