How do printing consumables companies conduct e-commerce?

At present, the biggest bottleneck of e-commerce lies in logistics and after-sales. The products in the field of printing consumables are not like single products such as books and electrical appliances, but also include special services such as ink coloring and special logistics channels. If the problems in these links are not solved, Simply selling it on the line may have a negative impact on the brand.

“Cultivating the market while cultivating the channel” is the common idea of ​​many consumable manufacturers. In the third and fourth grade markets, the manufacturers are treated equally to all dealers, including the source of goods, activity support and many other channel resources are also shared by everyone. For the consumables companies that want to develop e-commerce, the following suggestions are given:

First, maintain the competitive advantage of traditional channels

First of all, the market capacity of the third and fourth-tier markets themselves is very limited, and it is not suitable for the coexistence of a number of printing consumables dealers. Therefore, in expanding the problems of the third and fourth-tier markets, manufacturers must also follow the existing channel management model in line with the strategy of step by step. The advantage of this is that large brand manufacturers have developed a very comprehensive and macro-strategic strategy to maintain the coherence of the channel strategies of the primary and secondary markets and the third and fourth-tier markets, and to highlight the strategies of large manufacturers.

Second, select some products for online sales

It is undeniable that the sales channel mode of printing consumables is still mainly agent. Most printing consumable products are mainly digested through dealer channels, and only a small part of the direct shipment from manufacturers to retail terminals. Faced with the increasingly severe industry environment, why do consumable manufacturers not change their ideas and try new marketing models, which may bring new breakthroughs, which is actually preparing another “escape route” for enterprises.

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