Liquor packaging revisited visual impact and won consumer recognition for the first time

“People rely on clothes and clothing to rely on gold.” “A good appearance is a better recommendation than any letter of introduction.” In today's high-speed society, product quality and packaging are equally important, quality is the core of the product, and packaging is Quality support and extension. It is the first direct impression of people. Good, deep-rooted packaging can attract customers at the first time, and it can make consumers have the desire to collect them as a bag.

Good products and good packaging are complementary to each other. In the market, liquor sales have a wide range, and geographical and cultural characteristics have also begun to appear on the packaging of Chinese wine. In the current homogenization of liquor products is becoming more and more serious, the more personalized, regional, national and humanized product packaging, product competitiveness can be improved.

Experts commented that the white porcelain bottle packaging for drinking, blue and white decoration is elegant and graceful, and the shepherd boy design echoes the ancient wisdom of the famous wolfberry wine. “If you ask where there is a restaurant, the shepherd boy points away to the Heng Fa Chuen Village”, making the wine full of poetic charm and using the bottle as a craftwork. The furnishings are not exaggerated.

The practice of rough, eclectic castor rope, the first use of "wine alcoholic liquor", blending the quality of "wine spirits", is also unique in the minds of consumers.

In addition, the most important is the use of art forms to extend the brand package, such as the Quintessence of wine, using traditional Chinese opera masks. Peking opera is China's "national standard." Liquor itself is also the Chinese national quintessence. Combining product traits with culture, this practice has won the recognition of many consumers.

The packaging design of alcoholic beverages not only needs to be novel, but also can embody the product's advantages, brand value, and brand's culture. It not only allows consumers to be visually impacted, but also enables consumers to appreciate a company. The growth.