Mattel redefines "toy"

As an important playmate in the growth of children, toys have always been an important part of the maternal and child industry. At this ceremony, Mattel, the world leader in toy production and content manufacturing, took on the responsibility of “redefining toys”. Mr. Wang Junfeng, Vice President and CEO of China, Robert Best, Chief Designer of Barbie Collection, and Ted Chiu, Vice President of Design, Greater China, attended the event. The two designers at the scene were the “village heads” Li Rui, who loved the children. And the lovely children's judges brought a variety of fun variety shows, redefining the value of toys in the growth of children.

Barbie Collection Chief Designer Robert Best (left) and Mattel Greater China Design Vice President Ted Chiu (right)

Redefine the toy and give the child a fun childhood

At the ceremony, Li Rui continued his image of the village chief in "Where is Dad?", the children turned into cute judges, and the world-renowned toy designers Robert Best and Ted Chiu passed the test of the children. They tailored their dream toys. Finally, through the way of teaching and learning, children not only understand the meaning of thinking, mutual help, hands-on and creation, but also redefine the value of toys together with toy designers.

As a global toy giant, Mattel has always been committed to creating the best growing partners for children. “This time, in cooperation with China, especially with Tmall, Mattel has redefined itself as a company that is learning and growing.” Ted Chiu said, “We design toys to promote children’s learning and growth. The goal is to let children learn and grow in the process of playing, become happier and become smarter."

Mattel believes that childhood is the best time of life, and playing is the nature of children. In China, Mattel is also committed to let more Chinese tigers and tigers understand the important value of playing with children, and developed a lot of toys and innovative games for Chinese babies, such as the Fisher's exclusive series launched by Tmall. Give Chinese mothers a new intelligent parenting experience.

"We believe that learning and learning is the best way to learn, to give children a fun childhood and help them prepare for the future." Wang Junfeng said that Mattel hopes to use these innovative toys. And innovative gameplay, redefining the concept of toys, giving "playing" a whole new meaning.

"Village" Li Rui (left) and Meitai Vice President and China CEO Wang Junfeng (right)

In strategic cooperation with Tmall, Mattel digging deep into the Chinese toy market

From infants and toddlers to pre-schools to teenagers, children of different ages have different needs for toys. Ted Chiu, who has more than 20 years of experience in designing children's toys, said that it is especially important for infants and preschools to develop agility, emotional intelligence and physical coordination, while older children are more likely to play with toys. Need to develop social skills. As a toy manufacturer, it is one of Mattel's advantages to provide toys suitable for children of different ages. Just as Mattel’s recently launched Fisher & Spa “Exploration & Learning” series of toys, it is a new series of products developed by many engineers and childcare experts in the R&D center for children aged 3-6. For the children in the enlightenment stage, the simple one-way knowledge instilling is rather boring for the child and can't be understood well. For the child, the experience experienced through self-exploration is easier to understand and acceptable. Ted Chiu said: "Now, many of our toys, including Barbie and Hot Wheels, can nurture children's interest in science, technology and art, and provide them with more beneficial products that will enable them to learn and compete. Training and playing with toys is our goal and mission."

At this year's event, the rich and interesting activities gave parents and children more opportunities to experience the innovation of “playing” and provide more interesting space for parent-child life. However, the cooperation between Mattel and Tmall goes far beyond this. The two will continue to dig deep into the Chinese toy market and implement the concept of “redefined toys” to be more in-depth and thorough.

Cute children's judges

According to Mr. Wang Junfeng, Mattel and Tmall have launched a series of strategic cooperation on “playing”. In addition to the joint development of more smart toys, Mattel will also provide more for Chinese parents through the Tmall platform. More about the "how to play" idea. From May 19th to June 1st, Mattel will jointly launch online and Tmall, offline and Hangzhou Hubin Yintai in77, and launch a parent-child festival to present multiple branded venues in the form of “Meitai Fun Town”. . At that time, a series of classic IPs including the familiar Barbie, Fisher, Hot Wheels, Thomas and his friends, Meigao, and the submarine column will set up the theme venues in Hangzhou Hubin Yintai in77, and will also appear in Tmall's online activities.

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