Nongfu Spring drink new packaging actually full of thick "capsule" wind......

[China Packaging Reuters 3, since April, entered into a concentrated outbreak of beverage companies push new products. The actions of the industry's farmers and springs naturally attract everyone's attention. Just today, Xiao Bian was informed that a new drink of Nongfu Springs went on sale and was full of strong medical wind...

The original vitamin water series that was introduced in 2011 has introduced a brand new package. The minimalist style is indeed bright.

Nongfu Spring Co., Ltd. Comparison of New and Old Packaging Water:

Nongfu Springs said that this new packaging design is like a capsule, full of strong medical style.

In comparison with the new packaging, the new packaging follows the minimalist style of “Less is more”. The bright color of the beverage and the clear white color of the bottle are even simpler. The eye-catching V is magnified and becomes the visual focus. The "medical sense" design highlights the health characteristics of vitamin water as a functional beverage.

Nongfu Spring said that the packaging reform of the vitamin water series is not just for the sake of value. Good design should be based on the product itself. The reason why the new packaging uses “V” as a visual theme is due to the characteristics of this functional beverage: vitamin intake anytime, anywhere.

It is understood that the current new packaging of vitamin water has begun to shop, there are dealers told Xiao Bian, new taste better than before, and there is a certain degree of gift policy.

Recently, in the data released by data centers such as Kadu, Euromonitor, etc., among the development trends of the beverage industry, functional beverages are an important trend in the development of the beverage industry in 2017. Many beverage companies have pushed new products and upgraded their products. As the younger generation has become the mainstream consumer of beverages, functional beverages with features such as functionality, fashion, and diversification have ushered in a period of rapid development, and the category scale has been dramatically enlarged.