Prospects of North American Printing Market (I)

Foreword: The relevant materials quoted below are based on the research report "21st Century Vision - New Printing Industry in the 21st Century". The research report discussed in detail the development prospects of North American printing industry from 2000 to 2006. Readers who wish to read the full text of the research report (Cat. No. 1716) can request it.
General commercial printing and rapid printing General commercial printing and printing are among the largest manufacturing industries in the United States. It has a maximum of 35,000 companies and employs more than 600,000 people. Small and medium-sized enterprises account for a large proportion of the industry, with companies with less than 20 people reaching 80% of the total, and mainly for the local market, while large enterprises (about 250 companies, with an average of more than 250 employees per company) It has service capabilities for the international market and customers.
The development of general commercial printing and rapid printing in the next six years is generally optimistic. It is estimated that in 2003, the growth rate of GDP will reach 4.7%, which will increase by 4.6% from 2004 to 2006. The economic development, the growth of small companies and home office companies are the main reasons for the increase in the demand for general commercial printing and quick printing in the next six years. The potential challenges they face are the decline in the cost of color copying/printing and inter-enterprise electronics. Business development.
Important information:
â—† The biggest challenge facing commercial printing and fast printing is the change of industrial structure and the change in product demand.
â—† Just like the chain operation of catering industry and hardware sales, chain operation and franchising will enter the traditional printing industry and change the original status of the printing industry.
â—† Economic development will provide a good space for the development of chain printing companies and some home-based printing companies.
â—† The development of direct imaging technology and digital printing technology has enabled large commercial printing companies to enter the short live market.
â—† The survival and development of the enterprise lies in the correct positioning of the market operation; the enterprise should identify the positioning of the enterprise according to its own conditions and advantages.
â—† The emergence of the Internet has created a situation in which the printing industry faces both challenges and opportunities.
Here are some suggestions for small commercial printing companies:
The small-scale commercial printing companies mentioned here mainly refer to family-style workshops. The family-run printing companies will not be completely squeezed out in the market competition, but one thing to note is that successful family-house printing companies should put the market in Positioning in the potential market that large-scale chain printing companies cannot involve.
â—† Explore the right market.
â—† It should be noted that customer service has become an increasingly important part of business operations.
â—† Provide personalized services to important customers.
â—† Grab the extra or complicated printing business of the nearby chain printing companies.
â—† Take effective advertising forms and marketing activities to allow customers of chain printing companies to notice the existence of multiple choices.
â—† The ability to develop online services and prepress service capabilities should at least be able to deliver and process customer documents.
Direct mail printing and newspaper inserts Direct mail printing and newspaper inserts will continue to develop positively and healthily in the next six years. Their annual output growth rate in 2003 is expected to be 4.8%, from 3.7% in 2004 to 2006. (To be continued)