Scorpion blows "slim wind" Simple package popular

Recently, the reporter saw at the Century Lianhua Supermarket located in the west of Hangzhou. The price of the gift box placed in the most prominent position ranges from RMB 40 to RMB 100. Gift boxes of more than RMB 100 are rare. The supermarket salesperson Ms. Wang said, “Compared to the previous year, I added a bottle of red wine and a box of tea in the rice dumplings. Compared with the gift box with a price of more than a thousand yuan, this year’s gift box is very affordable, mostly within a hundred dollars, and consumers also More emphasis on the cricket itself."

In addition, Xunzi also walked the "mini" and "healthy" line, in addition to a small sister-in-law is particularly popular, many of the dumplings are no longer "old-fashioned" glutinous rice, but added red beans, corn, Black glutinous rice, barley, oats, sago, and other grains, some cake stores also introduced the fruit filling, chocolate dumplings dumplings, pay more attention to diversification and individuality.

In addition to selling hot items in physical stores, many e-commerce companies have also targeted the business opportunity of the Dragon Boat Festival. They have launched a series of activities such as discounts and promotion early. Their main nephew is taking the “popularization” route. The reporter learned from Taobao.com and other shopping websites that it was learned that the gift box with a price of more than 100 yuan was flat and the best-selling product was a flat pack of 20 yuan to 40 yuan.

According to industry insiders, most of the luxury dice boxes previously introduced were for business use. Since the beginning of this year, the high-end tobacco and wine and luxury hotel business have been limited by the influence of “three public consumption” and have been much lighter. Scorpion producers also assess the situation and make more use of the mass consumer market.