Small popular king Justin Bieber adidas NEO Label global brand image spokesman

[17 Oct 2012] adidas NEO Label, a showcase of personality and refreshing sports and entertainment brands, once again announced the excitement of NEO players around the world - Justin Bieber, Become adidas NEO Label global brand image spokesperson! To celebrate this event, adidas NEO Label will continue to publish a series of brilliant cooperation with Justin Bieber, but also for the introduction of multiple fresh surprises for all fans, details, be sure to pay close attention to the official information from adidas NEO Lable! adidas NEO Label This is a two-year partnership with Bieberdart. As the global brand ambassador for adidas NEO Label, Bieber will be able to attract a large number of young players and experience the freshness of adidas NEO Label through his strong appeal. Bieber will attend the 2013 press conferences and new launches of adidas NEO Label in key markets around the world, with the first of its kind in February 2013 "Live Your Style" - adidas NEO Label Spring / Summer 2013 launch event . Young customers who love to explore their style of fashion are invited to buy Bieber's NEO dress up every season since 2013. Speaking of endorsements, Little King Bieber said adidas NEO Label has always been his favorite brand. "I think NEO has much in common with me and advocates fashion, freedom, and being true to myself. My latest album," Believe, "emphasizes the need to believe in yourself, and the first step is to be courageous in presenting yourself. One of the ways I always think fashion is an exploration spirit that you can have a lot of fun with - and that's what NEO thinks. "When asked how adidas Neo Label can be close to his personality and personal style , Bieber said, "According to my personality, I do not like exaggerated dress, adidas NEO Label is a cool brand full of youthful dynamic, each sample is filled with freshness, it is suitable for me to wear it easily Still going out with cool styling, reflecting my style of personality. " Hermann Deininger, chief marketing officer for the adidas brand, said that Justin Bieber's youthful energy and fun spirit epitomize the adidas NEO Label brand. He commented: "With his unique boldness and expressiveness, Bieber emerges in such fields as fashion and music. This will certainly help us more actively disseminate NEO's fresh personality to the world and his unique sports and leisure apparel Wearing shoes. " adidas NEO Label is also one of the sponsors of Justin Bieber's "Believe" 2012-2013 World Tour. To give back to the vast majority of young people who love the adidas NEO Label and Justin Bieber, China Adidas also forecasted to bring more surprises to local consumers about the partnership. To get first-hand knowledge of adidas NEO Label and learn about Justin Bieber's new NEO dress up and favorite 2013 items, keep an eye on www.adidas.com/NEO.