Smart POS machine with fire retail O2O

The passion of the "double hand" party in the "Double Eleven" online shopping node has not been scattered for a long time. According to statistics, in the 2015 Tmall "Double Eleven" Global Carnival, the transaction amount reached 91.217 billion yuan.

It is obvious that the physical retail industry has been hit. According to statistics from the Ministry of Commerce, in the first half of this year, the domestic O2O online and offline market was about 304.94 billion yuan, a year-on-year increase of 80%. In September, the State Council's "Opinions on Promoting the Transformation of Online and Offline Interactions to Accelerate the Innovation and Development of Trade and Circulation" was officially promulgated, clearly defining the development of online and offline interactions, promoting the transformation of physical stores, and promoting business model innovation, thereby enhancing the new impetus for economic development.

What should be paid more attention to is that retail O2O is not only "large", but also more and more intelligent. How can we find a breakthrough and enter the future O2O retail industry?

In the eyes of many industry insiders, the breakthrough of O2O is mobile payment, and the entry point of mobile payment is POS machine, and the intelligent POS machine will give an answer.

Enter the era of smart retail O2O

“The retail industry as a business and consumer integration industry is a business opportunity and perfect industry in the vertical industry of the Internet of Things.” In early November, at the 17th China Retail Expo, Intel Corporation’s Internet of Things Division in China General Manager Chen Wei made it clear that all major companies around the world are looking for new opportunities for innovation in the Internet of Things, hoping to enter all directions.

This is not a guest of the "scenario". Chen Wei said: "2015 will be a key year for smart O2O to take the water from the industry to the roots." Intel's IoT Products Division has pulled a bunch of "small partners" this year to try to build an ecosystem of retail O2O terminal POS machines. chain.

Chen Wei believes that there are three important trends in global retail O2O development.

First, mobility. Second, payment integration. The flexibility and integration of payment has grown rapidly, and today there is no way to leave online payment methods. Third, the entire "Internet +" and the Internet of Things are in the integration of different traditional platforms. This is the process of data fusion. Retail terminal tools generate massive amounts of data through the Internet and then generate value through analysis of industry data.

In short, a smart retail O2O era is coming.

The terminal of the retail industry - the POS machine will not only bear the traditional charging function, but its intelligent evolution will bring surprises to the retail industry.

The POS machine is a multi-functional terminal. It can be installed in the credit card's special merchant acceptance network and connected to the computer to form a network, which can realize automatic transfer of electronic funds. It has the functions of support consumption, pre-authorization, balance inquiry and transfer, and it is safe, fast and reliable to use.

Smart POS machines can be integrated into many different applications. For example, the traditional POS machine can be integrated with the financial pos machine, and can also accommodate third-party payment functions such as WeChat payment and Alipay. It can even integrate indoor positioning and camera functions to collect data such as user age and gender.

“Users go to restaurants or physical stores, cashiers and users face split-screen POS machines. The main screen and the secondary screen can operate with each other, and customers can realize their own orders and evaluate them.” Vice President of Shenzhen Yijietong Technology Co., Ltd. Manager Li Fukui, for example.

Smart POS machine welcomes opportunities

However, this terminal, which is related to the intelligent retail O2O revolution, cannot be easily given the name of "smart".

Wang Donghua, head of the Intelligent Retail Business Group in China's IoT Division, emphasized that smart POS machines must have both smart applications and intelligent experiences.

The so-called smart application is similar to the transformation of traditional mobile phones to smart phones. Or, as mentioned above, it is possible that a smart POS machine can "solve all the problems", and it is open and can freely install some applications like a mobile phone. The intelligent experience provides a personalized experience based on the data it collects and analyzes. For example, the device can make different product recommendations based on the gender of the customer.

Smart POS machines are divided into four categories according to product form: handheld POS machines, tablet-like POS machines, PC-like POS machines, and POS machines made by large PCs.

According to the recent “Annual Monitoring Report of China's Third-Party Mobile Payment Market” in the third quarter of 2015 released by Analysys Analyst, the number of merchants accessing smart POS machines in the third quarter of 2015 was 70,200.

“The market for smart POS machines has developed very fast, but the infrastructure of intelligent POS machines has not yet been fully popularized. After the popularity, the business division of equipment and solution providers may have new business models, when accessing service equipment With enough traffic, new business models will emerge, and now technical problems can be solved." Yang Yuxin, vice president of Zhongke Chuangda, commented.

However, while smart POS machines take on more functions and integrate more applications, will their costs soar, which will affect market competitiveness?

In mid-November, Wanda entered the market with a strong foothold, launched the “Internet Finance Store”, and distributed 10,000 sets of fast money super-smart POS machines to merchants free of charge, trying to get through as soon as possible with “all free, free deposit, zero threshold” The online payment route of offline food and beverage outlets.

Li Fukui pointed out that the cost trend of POS machines after more "smart" depends mainly on cooperation and profit model. On the one hand, the intelligent POS machine replaces the traditional POS machine and related financial tools, and purchases less equipment; on the other hand, a kind of intelligent POS machine, multi-screen POS machine can undertake the marketing promotion function on some of the screens, if cooperation The model is reasonable, both parties can profit from the "extra screen".

Keywords: big data, group, open and customized

The data released by the Analysys think tank also shows that the market share of the palm-smart smart POS machine is over 80%.

Palm is a "young" company. At the beginning of November this year, Zhangbei Intelligent POS officially announced that it has received investment from Shanghai Fenghou Investment and Jinshajiang with A+ round investment of 100 million yuan.

However, for the chip giant Intel, there is currently no leader in the field of smart POS machines, because "the game has just begun."

Wang Donghua believes that there are four ecological chains in the field of POS machines: the conventional commercial POS chain, the ecological chain of financial POS machines, the ecological chain led by BAT (Baidu, Tencent and Ali), and the ecological chain of Shenzhen flat and mobile phone manufacturers.

"Intelligent POS machines are strategically correct from a market perspective. However, the future of the eco-chain is still being re-engineered. This is precisely the favorable opportunity for the Chinese market. It is precisely because of re-engineering that there are many uncertainties. There are still challenges." Wang Donghua judged.

Chen Tengfei, vice president of Microbe POS, previously analyzed the market situation in the media interview: "There are a lot of players in this field, and some people have cut in to do this but have been eliminated because the scale of the transaction is far from reaching the level that can support the company's operations. The other is to make an app into it, and turn it on automatically. This is a tool for the merchant, there is no data."

In addition to the high amount of data that can be collected by intelligent POS machines and the analytical capabilities behind the data, Intel is also concerned about one issue: although smart POS machines are diverse in form, industrial fragmentation is more serious. To this end, it has teamed up with partners with POS design and manufacturing experience to jointly launch an open modular design specification (OMDS), in an effort to standardize the core hardware of intelligent POS machines, and hope to build an ecological chain of intelligent POS machines.

At the 17th China Retail Expo, four innovative POS products based on OMDS jointly developed by Intel and Suzhou Silver Point, Shenzhen Weibu, Guanghetong and Hisense were first released.

Zhang Wei, chairman of Shenzhen Xiaobing Intelligent Technology Co., Ltd. stressed that in addition to cost advantages, the ability to service based on standard platforms is also a key point in the market competitiveness of smart POS machines.

Yang Yuxin's principle is to let customers choose their own and enhance their ability to get listed quickly. “Because of the solution provided by itself, there will be business overlap between many customers. Our position is relatively neutral. We can provide a standardized platform, provide customized and expandable, and can access the mainstream modules of the internal market according to the needs of customers. Going to the selection is helpful for quickly releasing the product, and you don't need to re-do it as needed."

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