The cultural heritage of a region, the birth of the cartoon dinosaur "Yuan Yuan"

China's Heyuan is the hometown of dinosaurs. It has many dinosaur fossils. As a business card for a region, Heyuan uses the role of dinosaurs to design and create a cartoon dinosaur “Yuanyuan” to create a local Dinosaur business card.

A year of brewing culture "Yuanyuan"

According to Jiang Wusheng, director of the Bureau of Culture, Radio, Film and Television of Heyuan City, “Developing Dinosaur Culture and Launching World Brand” is the pursuit of Heyuan people with world-class dinosaur resources for ten years. Dinosaur culture is a characteristic brand of Heyuan City’s cultural construction, which is already in China. It enjoys a certain popularity, but it is still in a blank state in terms of industrialization.

In December last year, Heyuan City relied on Shenzhen, Guangzhou, Shanghai, Beijing and other places for animation planning experts. It took a year to finally develop a series of dinosaur culture series products with independent intellectual property rights. These are the cartoon characters of Heyuan dinosaur culture. "The development of different materials and different uses for the core brand concept, including wood carving, porcelain, cloth toys, student supplies, balloons and car decoration products, is currently deepening.

Professor Li Tinggui, one of the famous sculpture artists of the "Yuanyuan" founder, said: "Dinosaurs leave too much space for imagination. The core and characteristics of dinosaur culture are imagination and dreams. We must first return the imagination to the children. Although the 50-episode anime film "Yuanyuan Xunmu" that was first screened yesterday was only produced in three episodes, it is very suitable for children to watch and will drive adults to like 'Yuanyuan'."

The person in charge of the Dream Dinosaur Culture Company said that “Yuan Yuan” will be an important carrier of Heyuan dinosaur culture, and a series of products will be fissile.

The children of the two places jointly selected the "Yuanyuan" image

Li Tinggui introduced that the original idea came from Heyuan City to build a sculpture corridor "Dinosaur Dream World" on the bank of Xinfeng River. They organized more than 20 expert arguments; the sketches of the theme story sculpture group were painted 6 times, adding up More than 500 meters long; produced two TV shorts, a total of 19 minutes; sculptures made in a ratio of 1:1 more than 40 square meters; developed 16 sets of dinosaur crafts.

Later, the founding personnel from Shenzhen handed the created dinosaur shape to the children in Shenzhen to observe, write feelings, vote, and select the “Dinosaur Dream World” masters in their minds. Later, they took 13 cartoon images of dinosaurs to the Heyuan Guangming Cambridge Bilingual School and selected 106 third-grade children to vote. What excites the creators is that 77 of Heyuan’s 106 children made consistent choices and were strikingly consistent with the results of the Shenzhen children’s vote. The next day, 13 cartoon characters appeared in the conference room on the third floor of Heyuan Municipal Committee. The team members of the Xinfengjiang Cultural Embankment Creation Team were re-elected. The results showed that they were consistent with the choices of the children in the two places. So the image of the cartoon dinosaur "Yuan Yuan" that is currently available is finally selected.

Creative detonation of dinosaur culture fission

According to Jiang Wusheng, at the Fourth Plenary Session of the Fifth Session of the Heyuan Municipal Committee, which ended the day before yesterday, Chen Jianhua, secretary of the Heyuan Municipal Party Committee, proposed in the report that the seven major constructions should be vigorously promoted, cultural construction should be included in the assessment system, and cultural construction should be promoted and the civilization should be emphasized. Into the important part to discuss and deploy, we must start the tourism culture brand of “Hakka ancient 邑, Wanluhe source, hot spring capital, dinosaur hometown”.

Jiang Wusheng said that Heyuan should use dinosaur resources as a selling point, open the door of wealth of the dinosaur cultural industry with creativity as the core, and form a "three hands" to promote the separatist revolution through the government, enterprises and non-governmental organizations.

It is reported that in addition to the "Yuanyuan" series of products, there are still companies that are making dinosaur egg simulation products. The dinosaur egg simulations that the reporter saw a few days ago are indeed vivid and difficult to distinguish. At present, the new Heyuan City Museum has also entered the site selection and planning stage, and the investment promotion work of the Dinosaur Theme Park is also underway.

According to the prediction of the relevant departments of the local government, once the Heyuan Dinosaur Cultural Tourism series products are implemented and put into production, not only can the development of the dinosaur culture industry be promoted, the Heyuan dinosaur culture brand can be launched, but also the grade of Heyuan cultural tourism products can be further improved and the city can be improved. Cultural taste, popularity and reputation will also solve the employment of thousands of surplus laborers in Heyuan and the huge economic benefits that are difficult to underestimate every year.

● Yuan Yuan

According to Li Tinggui, the image of Heyuan dinosaur "Yuanyuan" is a personalized small river dinosaur, also a virtual dinosaur. "Yuanyuan" was first named "He Yuanyuan", meaning that the dinosaurs originated from "Heyuan", but experts later generally believed that "He Yuanyuan" as a dinosaur name gave people a feeling of over-concentration, and finally decided to use "yuan" as The image spokesperson of Heyuan dinosaur culture.

Jiang Wusheng, director of the Bureau of Culture, Radio, Film and Television of Heyuan City, said that at present, Heyuan City has developed the first phase of dinosaur cultural tourism series with independent intellectual property rights. It is divided into 6 series and 129 kinds, including the cartoon image of dinosaur culture. Yuan is the core brand of anime audio and video products, books, art magazines and dinosaur woodcarving crafts, ceramic crafts, toys, student supplies, video games, etc., initially formed an industrial chain of Heyuan dinosaur culture.

Plush toys are a major concern for everyone. The China Plush Toys Trading Network is an e-commerce platform that focuses on plush toys under the Chinese network library. It concentrates on all the upstream and downstream enterprises in the country for genuine purchase and genuine wholesale. Provide consumers with professional plush toy trading platform and information, and have rich resources of plush toys. The quality of the plush toy can be guaranteed fundamentally. So if you want to pay more attention to the news of plush toys, please come here! The above information comes from China Plush Toys Trading Network: Website /

Lunch Box

Ningbo Auland International Co.,Ltd. , https://www.eversportsbottle.com