The home industry joins the group purchase army to meet high surcharges

According to a survey of Milan's Impression Furniture owners who renovated last year, more than 80% of people participated in or wanted to participate in group purchases during the renovation. Group buying has become an important sales channel for businesses. The group buying wind is so popular, the home industry will of course step into the group buying army. However, while group buying has driven a surge in performance, complaints related to it have also increased.

Mr. Zhao, who has many years of experience in online shopping, can be regarded as a network darling, and this time, the furniture purchased through the network has made people stunned. He said, "When the New Year was over, I saw a set of furniture on a professional group buying website. Although it is not a well-known brand, I like it very much in the shape of the wardrobe. The workmanship of the product is also fine. More importantly, the product is at the direct selling price. On the basis of a large discount, but in less than three months, the furniture has been cracked and deformed to varying degrees, the factory can not be restored to the original state after two repairs, but does not accept returns, ask for group purchases No one answered the website."

It is understood that there are many “no-brand” products in the furniture and building materials industry. A large part of them do not have independent factories and stores. They often rely on some so-called professional group buying websites. These businesses do not need to provide relevant qualifications. They only need to pay a certain advertising fee to the website, and they will start to call the members of the group. In this regard, the staff of the Forest Product Quality Supervision Station recommended that consumers should first avoid the online group buying activities that cannot see the physical objects; secondly, they should choose a regular group buying website and a well-known furniture and building materials brand.

"I remember that it was still raining that day, but there were a lot of people participating in the group purchase. I squeezed it and ordered it to order a branded floor that I had been cherished for a long time. The price of the profit of less than 50% made me show off in front of my colleagues for a long time. "Mr. Ma in the 89th recalls." But what Ma did not expect was that after a week, he was told that the product was out of stock due to the large number of group purchases. If you want to pick up the goods as soon as possible, you need to pay the "expedited fee". Teacher Ma reluctantly paid the expedited fee, but then Was required to pay the installation cost far higher than the market, the day the goods were delivered, Ma also paid a large unloading fee and the building fee. When all the dust fell, Ma found that buying the floor accounted for a small price. The surcharge has suffered a big loss.

In fact, this trick often appears in group buying activities. In order to increase the sales volume of products, many merchants will attract ultra-low prices to attract consumers. After rushing to buy goods, consumers often ignore the after-sales service of products. The staff of the Municipal Consumers Association told the reporter: "This behavior of the merchant has infringed on the consumer's right to know to a certain extent. In this case, the consumer has the right to ask the merchant to refund the full amount and complain to us to protect the other. Consumer rights."

The person in charge of Milan Impression Furniture advises consumers that regardless of whether the product is purchased in the form of group purchase, consumers have the right to require the merchant to issue invoices and warranty cards. Among them, the material, origin and grade of the product must be indicated. Consumers should pay more attention to the inspection, retain invoices, documents to facilitate the return or rights protection. A large part of the complaints caused by group purchases are in a state of distraction, mainly because consumers cannot provide valid credentials, and merchants firmly deny the fault, which makes it difficult to determine the responsibility.

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