The integration of modern design and folk art of packaging 3

Patterns are fruits and vegetables, and they are all things related to people's lives and interest. They are bright, lively, and highly random. There are various patterns in the inner box and the outer box, two continuous Yan maps, auspicious clouds, and the lotus lotus and fish of Qifeng, the rich peony, the cold plum of Aoxue, and the pair of life peaches of Fenggaotang, etc. Seemingly careless, in fact, very savory, rich in content. Even the little dashed lines on the box symbolize the stitches that are hand-sewn when they are stitched together.
The set of match packaging design has an eye-catching title “Chinese folk embroidery art matches”. This line of words blends in harmony with the colors of the picture. The friendly and popular slogan “Knowing... Love... Treasure” seems to appear in the line. Inducing people: Just open the match box, you will understand the rich appearance of Chinese embroidery, and know the autumn leaves. Thanks to the meticulous arrangement of slogans and the emotional transmission of folk embroidery's artistic language, the design of this artistic fire purple is far beyond the match itself. It integrates folk custom, culture, craftsmanship and decoration. It is both traditional and rigorous and modern. Its artistic value is self-evident.
In the fifth national packaging design competition, this set of art matches designed the "Chinese Star" gold medal; in the "98 World Packaging Design Award" in Tokyo, it won the "World Star" in the world's highest packaging design award, which shows that its peers The affirmation of my artistic practice that embodies the characteristics of folk tradition in modern design.
Over the years, while absorbing the essence of modern domestic and international design, I have also focused on drawing some inspiration from folk art traditions. Because of this, folk blue and white flowers, folk embroidery, folk carvings and even folk art props related to folk activities are all treasures on my shelf, written words, and frequent visitors in the shots. I was deeply touched by these simple and pristine experiences. The category of art was overwhelming, and it was deeply realized that folk art is an inexhaustible source of inexhaustible modern designs for us today and a fertile ground that cannot be ignored.
We are in a period of cultural change. The Chinese have very rich experience in survival. This "survival experience" includes both historical experience and current experience as well as life experiences and artistic experiences. For each artist, this kind of experience is about the survival and spiritual experience around us. It is concrete, partial, real and essential.
We should resist the integration of regional characteristics in contemporary culture. The so-called international integration is really meaningful to people. It is the exchange between regions, that is, the exchange of different characteristics between peoples and peoples. Nationality and geography, strength of our "born" land, and "cultural art of nationalism", refers to a love for the "I was born" land, and to the people including folk culture and folk arts. The affirmation and self-confidence of values ​​(philosophy, religion, ethics, arts, etc.), which is arrogant and xenophobic in racial sense, is a world of difference in racial nationalism. At the beginning of this article, we emphasize French Mr. Clare, who has a cultural personality, emphasizes this kind of cultural nationalism.
It is precisely for this reason that I think that every designer should become a clever piano teacher. He must pluck chords. In particular, he will pluck Chinese national traditions or folk arts and modern design chords. In this way, it is possible to make traditional and Modernity, individuality and integrity, art and life in their own artistic practices and works have created a sense of sympathy and resonance in order to create extraordinary works that are both trendy and classical, both elegant and popular. (Author: Jiangxi Normal University Department of Fine Arts School of Art mound Bin)
There is a deep relationship between folk art and modern design. They are a kind of mutual penetration, interdependence, interconnection, mutual influence and mutual transformation. Folk art is an inexhaustible treasure in the design of modern art. It explores folk arts. Its purpose is to recombine the spiritual elements of folk art with modern design language, and make it available to today’s and future societies. Civilization contributes. (Finish)